At Michigan State University’s Broad College of Business fall faculty meeting and awards ceremony on September 6, the Richard J. Lewis Quality of Excellence Award recipients were announced for the 2012–13 academic year. These awards recognize the college’s faculty and staff members who have excelled in advancing the mission of the college through their achievements in continuous improvement and innovation.
This year’s award-winning projects are:
Multicultural Business Success Academy
Darrell King, associate director for Multicultural Business Programs, was honored for the new Multicultural Business Success Academy (MBSA). MBSA is an extension of the successful Summer Business Institute (SBI), a weeklong residential program to prepare incoming freshmen to be successful at Broad and become leaders. King and Sherri Henry, assistant director of Undergraduate Academic Services, designed a hybrid online/face-to-face course starting right after the completion of SBI and extending 10 weeks into fall semester. This MBSA course focuses on college transition issues and introduces business and communication skills necessary to compete successfully in a diverse global environment.
The success of the course is seen in students thriving in the classroom; the average cumulative grade point average for an MBSA student in fall semester 2012 was 3.49, 31 of these students were invited to apply to the Honors College, and 15 earned internships with Fortune 500 companies.
Building Winning Teams
Donald Conlon, Eli Broad Professor of Management; Cynthia Devers, associate professor of management; David Frayer, director of Executive Development Programs; John Hollenbeck, University Distinguished Professor and Eli Broad Professor of Management; Gerry McNamara, professor of management; Frederick Morgeson, professor of management; and Kristin St. Marie, assistant director of open enrollment programs for Executive Development Programs, were honored for “Building Winning Teams: A Quest for Excellence.”
This three-day executive development program, held in May 2013, partnered Broad management faculty with MSU Athletics coaching staff to create a uniquely engaging experience. Each day blended classroom-based lessons in the latest research about effective leadership and team-building with interactive sessions in which MSU coaches reflected on coaching moments that highlighted key concepts in the research on leading teams to excellence. Then, students spent time at an MSU athletic facility applying their new knowledge and skills in team-based activities. This course marks the first time the Broad College has collaborated in this way with MSU Athletics staff.
Undergraduate Business Plan Competition
Forrest “Sam” Carter, faculty director for the Institute for Entrepreneurship and associate professor of marketing, designed and managed the Undergraduate Business Plan Competition, new in 2011. The competition seeks to raise awareness of entrepreneurial careers, help students nurture and develop their entrepreneurial skills, provide access to supportive resources, and to provide a challenging and rewarding experience that prepares students to compete in similar regional and national competitions.
The competition also provides cash prizes as seed money that can help student groups gain other funding for their business concepts as well as detailed feedback reports that outline strengths, weaknesses, and areas of improvement. Both winners and non-winners have used these comments to strengthen their pitches and business plans, helping them compete successfully for spaces in business incubators and for additional funding. For example, the 2012 winner, TempoRun, was one of only eight startups selected from across the U.S. to pitch their idea at the Student Startup Madness Tournament Entrepreneurial Eight at South by Southwest—which they won.
Residential Business Program
Amy Radford-Popp, lead coordinator of the Broad Freshman Program for Undergraduate Academic Services, received the Lewis Quality Award for her work as the inaugural assistant director of the Residential Business Program (RBP). Radford-Popp was responsible for the program’s development and implementation during its first year of operation (2012–13).
The RBP provides a multicultural living-learning experience in McDonel Hall for a diverse population of students, building on Broad’s historic strength in multicultural education. The goal is to prepare graduates with sensitivity to differences between cultures and the ability to work effectively with people from many socioeconomic backgrounds and widely differing personal experiences.
Questionnaires completed by students at the beginning and end of their year in RBP reflected significant growth in students’ abilities to diagnose cultural differences and adapt personal behaviors to reflect those differences—a process critical to success in working with others from different cultural groups within the U.S. and around the world.