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Broad faculty members launch new book

Three members of the Broad College of Business’s top-ranked supply chain management program will launch their new book at a luncheon January 23 at MSU’s James B. Henry Center for Executive Development in Lansing.

Tomas Hult, Byington Endowed Chair and director of the International Business Center; David Closs, chair of the Department of Supply Chain Management and John H. McConnell Chaired Professor of Business Administration; and David Frayer, director of Executive Development Programs, will discuss Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage. The book takes readers through the step-by-step process of creating and managing a global supply chain strategy and aligning it with industry conditions. The book also discusses strategies for each of the critical supply chain functions: logistics, purchasing, operations, and market channels.

“Global supply chains will increase their strategic influence on companies’ performance in the next five years,” Hult said. “Today’s supply chains need to become more global in the next decade to stay competitive.”

The luncheon is at noon, with registration beginning at 11:30 a.m. The cost is $35. To register, visit http://GBClub.msu.edu. The event is hosted by the Global Business Club of Mid-Michigan.

This event marks the U.S. launch of the book. The authors have previously discussed their book at launch events around the world, including in Vienna, Austria; Sao Paulo, Brazil; Leeds, England; and Stockholm, Sweden.

About the Authors

hultTomas Hult, professor of marketing and international business, Byington Endowed Chair, and director of the International Business Center, is one of the world’s leading authorities on global strategy. He is an elected Fellow of the Academy of International Business (one of only six marketing scholars in the world bestowed with this honor) and editor-in-chief of the Journal of the Academy of Marketing Science. He also participates in a monthly Q&A segment on the Michigan Business Network, often discussing global supply chain and other international business issues relevant to the Michigan community.

 

 

 

 

 

 

clossDavid Closs, chair of the Department of Supply Chain Management and John H. McConnell Chaired Professor of Business Administration, has served on the faculty of the Broad College for 35 years and has worked with more than 100 Fortune 500 corporations on issues related to logistics and strategy systems. In 2012, he participated in a White House panel on supply chain sustainability after receiving an invitation from the U.S. General Services Administration. Closs also was recognized with the MSU Distinguished Faculty Award in 2013.

 

 

 

 

 

 

frayerDavid Frayer, director of Executive Development Programs, is a member of the Council of Supply Chain Management Professionals and the Supply Chain Management Council of West Michigan. He has co-authored several books and published articles in journals such as the Journal of Marketing Theory and Practice, Journal of Supply Chain Management, and International Journal of Physical Distribution and Logistics Management.

 

 

 


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