The need to solve problems together and discuss the relative merits of solutions and ideas make the skills associated with consultative sales broadly useful in business contexts. A marketing course seeks to help undergraduates develop these skills—and also consider whether Read More »
On May 19-20, Michigan State University’s Broad College of Business hosted a symposium that brought together approximately 40 thought leaders representing the key stakeholders in the market research industry to focus on emerging talent needs and how to meet them. Read More »
Nearly 1,350 Broad College of Business students will receive their diplomas at the spring 2014 commencement ceremonies held May 2–3 at Michigan State University’s Jack Breslin Student Events Center. During the undergraduate commencement at 4 p.m. Saturday, May 3, 941 Read More »
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