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Michigan State University Students Return to SXSW

For the third year in a row, Michigan State University students are finalists in Student Startup Madness, a nationwide tournament-style competition for college student digital media startups. This event culminates with the “Entrepreneurial Eight” national finals at South By Southwest (SXSW) Interactive on Monday, March 16, in Austin, Texas.

This year’s MSU team, Tech Twurl, was among 500-plus companies that submitted entries to this year’s competition.

The Tech Twurl team.
The Tech Twurl team.

Tech Twurl provides a simple, quick, and secure way for customers to buy, sell, and repair their electronic devices.  Specializing in electronics re-sale, Tech Twurl’s new app, “Protection” provides real-time valuations to owner’s devices, and aggregates local repair options to ensure users get the best prices for repair by encouraging repair shops to compete for business. The app also allows for cashless local device resale.

“The app simplifies repairs or finding replacement phones, and for the best price,” explained Usman Majid, Tech Twurl CEO. “Our app also makes it safer to sell your phone, eliminating unknown situations and making all the costs and variables clear.”

Tech Twurl, as well as previous MSU teams competing in SXSW, have been active users of the Hatch student incubator in the MSU Innovation Center.  The MSU Innovation Center works collaboratively across all university departments to help move student and faculty ideas to market.  Team members have also participated in the Broad College of Business entrepreneurship courses.

Tech Twurl Team members include:

Usman Majeed: Computer Science and Engineering

Patrick Chouinard: Statistics

Russell Schafer: Supply Chain Management

Former competitors from MSU at the South by Southwest Interactive Festival are:

  • Carbon Cash was an entrepreneurial eight finalist in 2014. This software platform and mobile application encourages college students to conserve energy by utilizing a university’s smart electrical metering technology to create a gamification program where dorms and even floors within dorms compete with one another to save energy. The students that save the most energy are then rewarded with deals at local restaurants and stores. They took home fourth place.
  • Tempo Run was an entrepreneurial eight finalist in 2013. The iPhone application sorts user’s music by tempo to create the ultimate exercise experience—matching the intensity level of their workouts. The team took home first place at South by Southwest.

Learn more about Tech Twurl on their website at https://www.techtwurl.com.


Eli Broad College of Business

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