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Student consultants market northern Michigan tourism

Forrest S. 'Sam' Carter, faculty director of the Institute for Entrepreneurship and Innovation and associate professor of marketing
Forrest S. Carter

The Broad College of Business’s Institute for Entrepreneurship and Innovation (IEI) pilot project to create on-demand consultancy services using students for start-ups and small businesses throughout Michigan has had its first successful outcome.

Led by Ken Szymusiak, managing director of the IEI, and Forrest S. Carter, faculty director of the IEI and associate professor in marketing, students created a marketing plan for a northern Michigan snow bike tour company.

 


Eli Broad College of Business

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