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What Makes a Good Personal Brand?

By Alyssa Smith
Broad Business Student Writer

When it comes to personal branding, there is a thin line between cockiness and confidence, says Stacy Helaire, an HR representative from BP.

“You’re not developing cockiness, you’re developing confidence,” Helaire said during a presentation on personal branding delivered to Michigan State University’s Multicultural Business Students.

Stacy Helaire, an HR rep from BP encouraged young professionals to be confident in their skills during her personal branding presentation to the Multicultural Business Students.  Photo by Darrell King
Stacy Helaire, an HR rep from BP encouraged young professionals to be confident in their skills during her personal branding presentation to the Multicultural Business Students. Photo by Darrell King

During her presentation, Helaire focused on how to build a strong personal branding statement and make it as effective as possible.

The best steps to building a personal branding statement is to ask yourself who you are, who you want to be, and why employers should hire you. “Be able to speak to that in confidence,” said Helaire. “That is what’s going to get you seen, it’s what’s going to get you noticed, and that is what employers are going to remember.”

Helaire also warned against waiting until senior year to develop a personal branding statement, advising to approach it like a game plan—you have to put hard work and dedication into it before you’re able to play on the field and make a difference.

Your personal branding statement should be visible in everything you do, from online profiles, resumes, and cover letters, to social media bios, how you dress, and how you communicate.

A personal branding statement can help create a vision for your future. “When you get to the point where you are stepping into the mainstream, your reputation and your credibility is of extreme importance. Your personal branding statement speaks of that for you,” said Helaire.

However, Helaire isn’t often worried about Spartan young professionals, “What I love best about MSU students is their professionalism. They come into the workforce … and they are genuinely thrilled to be there.”

“The students were engaged and I believe that Ms. Helaire brought a dynamic twist to branding,” said MBS advisor Darrell King. “I invited her because I know she had a very engaging and inviting approach to student success. She really cares about our students and that’s what makes her an excellent Multicultural Business Programs partner.”

Multicultural Business Students of MSU represent a diverse group of students in the Eli Broad College of Business and related majors. Activities include professional development workshops, an annual leadership retreat, and a holiday reception. MBS meets on Mondays.


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