By Alan Piñon
Marketing and Communication Manager
Business case competitions within the MBA program at the Broad College of Business are about learning, and win or lose, much is gained by going through the process of identifying and working to solve a real problem for a global company. This was certainly the case when Full-Time MBA students got the chance to work with GM on imagining the future of automotive technology as part of the Extreme Green short course.
That being said, winning does come with perks.
In this case, the winners of the Extreme Green case competition were awarded a trip to the North American International Auto Show and a guided tour for a behind-the-scenes look at how GM created the technology featured at the show.
Winning team Jeff Smiertka, Benjamin Ervin, Dan Napier, Jared Kuehnlein, and Scott Saxton visited the auto show during its last weekend in Detroit and toured with GM’s Adam Bernard,associate director of competitive intelligence, and David Wenner, director of labor relations.
“As a future GM employee, I found the experience especially beneficial. Having Adam and David lead us on the tour was a unique opportunity that really enhanced the overall experience. Their endless knowledge of not only of GM’s product portfolio on display but also that of all its competitors, down to the smallest detail, was quite impressive,” Smiertka said. “It helped me better appreciate the complexities involved in this hyper-competitive industry and where it is headed in the next 10–15 years.”