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Partnership with leading marketing research tech firm boosts Broad College MSMR program

A leading market research technology firm is the newest partner for the Master of Science in Marketing Research (MSMR) program at the Eli Broad College of Business.

AYTM (Ask Your Target Market) will join the Broad College MSMR advisory board as well as sponsor student access to their world-class survey platform and global panel. By partnering with AYTM, the Broad College is able to offer its students access to sophisticated research automation tools and over 40 million consumers worldwide.

Michael Brereton
Michael Brereton

“AYTM’s innovative contribution to research automation makes the company a great fit for exposing MSMR students to the business dynamic driving our industry’s future,” said Michael Brereton, a professor within the Broad College MSMR program and an advisory board member.

Richard Spreng, director of the Broad College MSMR program said, “When I got a chance to see the platform in person, I was blown away by how great it is. I have used many different survey platforms before and nothing compares to AYTM. It has extensive functionality, intuitive controls, and spectacular visualization tools.”

Richard Spreng
Richard Spreng

As a member of the Broad College MSMR advisory board, AYTM joins many notable and prestigious brands including Discover, HP, Kellogg’s, Lowe’s, Microsoft, PepsiCo, Unilever, and Walmart. As a trusted advisor, AYTM will also contribute to MSMR courses, such as the Emerging Research Design & Methods intensive held in August 2018.

Lev Mazin, CEO and co-founder at AYTM, said, “It is with great excitement that we partner with MSU to foster the next generation of market researchers. It is our goal to help to provide an immersive, real-world educational experience for students and partner with educators to bring our innovative tools to their already award-winning program.”

The Broad College MSMR program, led by Program Director Jessica Richards, accepts about 100 students per year, both online and on campus and was recently ranked the #1 marketing research program nationwide by Eduniversal, College Choice and TFE Times. The program provides a graduate-level degree for people who want to build or accelerate their careers in marketing research.

AYTM is a next generation market research technology platform that delivers critical insights in a timely manner. AYTM’s automation solution allows researchers, marketers and analysts to run a full range of quantitative research via the ease of a do-it-yourself platform.


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