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The School of Hospitality Business joins partnership to oversee Michigan Wine Competition

The School of Hospitality Business at the Eli Broad College of Business, the Kellogg Hotel & Conference Center at Michigan State University, the Michigan Wine Collaborative, and the Michigan Department of Agriculture & Rural Development have announced a new partnership. Beginning this year, they will jointly plan and execute the annual Michigan Wine Competition.

The 2019 Michigan Wine Competition will be the 42nd annual wine competition, of which the last 18 years were hosted at the Kellogg Center. Unlike the early years, when wines were judged in an area near the aromatic livestock barns during the Michigan State Fair, the competition has evolved into a highly competitive and professional event held in ideal testing conditions at the Kellogg Center. The results are shared with the public at the annual and elaborate Gold Medal Reception, also held at the Kellogg Center.

Borchgrevink and Sherwin
Carl Borchgrevink, right, director of The School of Hospitality Business at MSU with Allan Sherwin, the Dr. Lewis J. and Mrs. Ruth E. Minor Chef-Professor of Culinary Management. [Photo credit: Derrick Turner/MSU]
The partners will continue this tradition. Specifically, students in an event management class at The School of Hospitality Business at the Broad College will plan and execute the competition and the reception. The class will work closely with the Michigan Wine Collaborative and MDARD to ensure that the competition is as professional and rigorous as ever. Additionally, the class will work with the professional staff at the Kellogg Center to ensure that established standards for the competition and reception are maintained.

According to Carl Borchgrevink, director of The School of Hospitality Business and John and Becky Duffey Faculty Fellow in Hospitality Business, “This cooperative approach will provide our students with a fabulous opportunity to apply and hone their skills and education through learning while doing. We look forward to this opportunity and are delighted our students are able to participate in delivering this fabulous and important competition!”

Joel Heberlein, director of the Spartan Hospitality Group, said, “I am delighted that we are able to continue hosting the Michigan Wine Competition at Kellogg Center while supporting MSU students and the Michigan wine and agricultural community at large. We are proud to play a role in MSU’s Land Grant Mission.”

The partners will use this opportunity to expand the scope of what this competition represents – it has always been an important tool for Michigan wineries to gauge the quality of their wines among their peers, and now it will be a vehicle for valuable education for future hospitality professionals.

“The Michigan Wine Collaborative is enthusiastic in its support of MSU and its new program for the Michigan Wine Competition,” said Dave Miller, MWC president. “This new program will introduce young adults to the Michigan wine industry, from a multitude of different backgrounds. The wine industry is more than just production of wine, and as the industry continues to grow, we will need people with strong backgrounds in many different fields of study. We are proud to assist in cultivating the next generation of Michigan wine enthusiasts, while hoping to retain these prospective employees in the state.”

The competition/judging will take place Tuesday, July 30 and the public event at which the winning wines can be tasted is on Thursday, August 8.  Both will be held at the Kellogg Hotel & Conference Center.


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