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February 2013 Broad Business eNews


February 2013

Alumni news

MSU Means Business adds pre-event panel

MSU Means Business is right around the corner — the annual event will be held Thursday, February 28, at the MSU Secchia Center in Grand Rapids. This year, the college will host a pre-event panel discussion that will explore food and entertainment entrepreneurship in West Michigan. Guest panelists include Bonnie Knutson, hospitality business professor; Dan Slate, co-founder of the Brewers Professional Alliance; Mark Sellers (BA Accounting ’98), owner of Barfly Ventures; Kara Wood (BA Business ’00), director of Economic Development for Grand Rapids; and moderator John Zwarensteyn (MBA Marketing ’69), president and CEO of Gemini Publications (publishes The Grand Rapids Business Journal).The MSU Means Business program and reception that follow will feature Stefanie Lenway, Eli and Edythe L. Broad Dean. The event is an opportunity for MSU alumni in the area to network, learn about college initiatives, and recognize the 2013 MSU West Michigan Businessperson of the Year. Pre-registration is required, but the events are free and open to all MSU Spartans. We hope to see you there! More about the panel

Look for Dean Lenway in Arizona

If you are attending Sparty Gras on Saturday, February 16, or MSU Winter University and Brunch on Sunday, February 17, say hello to Stefanie Lenway, Eli and Edythe L. Broad Dean, and Diane Purgiel, associate director of development. They look forward to meeting our Arizona alumni! Registration is officially closed, but tickets may still be available at Sparty Gras includes food, drinks, an auction, and a special appearance by the one-and-only Sparty, and helps to support the Arizona Spartans’ MSU Scholarship Fund. MSU President Lou Anna K. Simon will kick off the program at MSU Winter University where Brad Sherrill, Facility for Rare Isotope Beams chief scientist, and the MSU Debate Team will lead discussions on experimental nuclear physics and nuclear power. More about the dean

Business at Broad

MBA program No. 1 in U.S. for placement success

The Broad College Full-Time MBA program is a leader in “placement success” according to Financial Times rankings released in January. The program ranked No. 1 in the U.S. and No. 2 globally among MBA programs for the effectiveness of its career services for MBA students. In addition, Broad saw gains in the overall ranking, jumping to 62nd globally, up 15 spots, and 32nd among U.S. schools, up from 40th last year. Thank you to our MBA alumni who completed the survey! More about ranking

Alumni judge 12th annual Broad v. Broad Competition

Alumni and industry professionals judged first-year MBA students on their ability to apply classroom knowledge to create a business strategy for a software technology company and critiqued their presentation skills at the 12th annual Broad v. Broad Internal Case Competition held Saturday, January 26, at the Henry Center. The judges provided valuable feedback and unique business insights to the 11 competing teams of MBA students. A big thank you to our alumni judges for their time and assistance! For a list of the judges and winners, please visit mba.broad.msu.eduPhotos

Broad students take on SXSW Student Startup Madness

MSU and Broad College students have proved their entrepreneurial skills with one team earning a spot in the final round of South By Southwest (SXSW) Interactive’s “Student Startup Madness,” to be held this March in Austin, Texas. Broad students Josh Leider (marketing senior) and Benny Ebert-Zavos (hospitality business senior) are part of the MSU team going to the finals for TempoRun — an app they developed that allows runners to set their pace using music tempo as a guide. The team will pitch to a judging panel of successful investors and entrepreneurs to compete for top honors and valuable technology tools provided by Google Developers. The team won the college’s undergraduate Broad Business Pitch Competition in December. More about SXSW

What’s the buzz at Broad? Starbucks is open!

There is definitely a buzz going on at the Broad College as students, faculty, and staff are excited (and caffeinated!) since Starbucks officially opened for business in mid-January on the ground floor of the Business College Complex. The addition is another great upgrade to the college and provides not only a quick coffee fix, but a place for everyone — including visiting alumni — to gather, network, and discuss business ideas.

Around MSU

Linking Michigan businesses to export opportunities

A new project led by MSU’s Center for Community and Economic Development will connect Michigan’s small and medium-sized businesses to export markets in Canada and beyond. The center launched the new phase of its Regional Exporting Strategies project in January and will partner with regional planning agencies to help businesses in several distressed areas of Michigan by collaborating with public agencies and companies in Ontario, leveraging existing exporting infrastructure, and visiting small businesses to help identify export opportunities. More about export opportunities

Spartans go greener

MSU is one of the greenest campuses in the country and is getting greener every day. In 2011-12, Spartans made significant progress toward MSU’s ultimate goal of 100 percent renewable energy: campus water use dropped by 11 percent, nearly one-third of MSU’s automobile fleet is made up of environmentally friendly vehicles, and MSU’s Residential Neighborhoods and Be Spartan Green provided funding for student sustainability projects. More about going green

Protecting Michigan innovations

Michigan is ripe with potential for business innovation, but patents are often necessary to attract investors and this can be an expensive and complex process, according to an MSU Law professor. The Intellectual Property Startup Project, a new program led by law student clinicians and a team of patent attorneys volunteering their time, will assist Michigan entrepreneurs and startups with these issues. The team will begin work at the MSU Bioeconomy Institute in Holland with the “i6 Green Proof of Concept Center” to identify clients. Companies interested in participating in the project should contact the Prima Civitas Foundation, which will also recruit startup businesses in central and eastern Michigan. More about innovations

Upcoming Events

Executive Development Programs Business & Bagels
Critical Thinking at Work – Practical Strategies for Enhancing Performance
Speaker: Michael Rip, MSU
February 14
7:30-9:15 a.m.
Henry Center
Lansing, MI
More info on program
Sparty Gras
February 16
6:30-10 p.m.
The Venue Scottsdale
Scottsdale, AZ
Nursing Home Administration Course Unit 4
February 16-March 23
9 a.m.-4 p.m. Saturdays
Henry Center
Lansing, MI
More info on nursing unit
MSU Winter University & Brunch
February 17
12:30-5:30 p.m.
The Westin Kierland Resort & Spa
Scottsdale, AZ
Multicultural Heroes Hall of Fame Case Competition
February 20
6-8 p.m.
N100 Business College Complex
East Lansing, MI
Finance for the Non-Financial Manager
Faculty: Michael Mazzeo, associate professor of finance
February 21
8:30 a.m.-5 p.m.
Henry Center
Lansing, MI
MSU Means Business
Speaker: Stefanie Lenway, Eli and Edythe L. Broad Dean
February 28
Pre-event panel: 4-5:15 p.m.
Program: 5:30 p.m.
MSU Secchia Center
Grand Rapids, MI
More info on program 

Recruit Detroit Alumni-Only Career Fair
March 1
11 a.m.-3 p.m.
Cobo Center
Detroit, MI
More info on career fair

Maximizing Sales Team Performance
Faculty: Doug Hughes, associate professor of marketing
March 5-6
Henry Center
Lansing, MI
More info on teams

Consultative Selling
Faculty: Doug Hughes, associate professor of marketing
March 7-8
Henry Center
Lansing, MI
More info on selling

Broad pride point

Broad’s Full-Time MBA program ranks No. 1 in the U.S. for placement success according to Financial Times! More about the ranking

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