Category: Research

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MSU research exposes discrimination against Black women with natural hair 
Research from Broad’s management department reveals how today’s professional standards perpetuate racial bias.
MSU research will be first to explore ‘leadership as event management’ 
Broad management professor receives U.S. Army Research Institute grant that could alter our understanding of leadership.
What are the keys to maintaining business during recessions? 
New research from MSU offers insights and trade-offs for strategic decisions made during economic downturns.
Broad Spartans earn research grant to study customer delight and sustainability 
The Society for Hospitality and Foodservice Management Foundation awarded MSU a one-year $10,500 research grant.
How social media amplifies political activism and threatens election integrity 
Anjana Susarla, associate professor, wrote for The Conversation on social media's role in shaping politics and protests.
Experts weigh in: Permanent supply chain changes are needed, starting now 
A new white paper from MSU and Maine Pointe outlines supply chain vulnerabilities and how companies must rebalance.
Five is the magic number of people for making Zoom calls effective 
Management Professor John Hollenbeck explains why people aren't wired to have a 15-person virtual meeting.
What CEOs need to know as U.S. industry rallies to fight COVID-19 
Three supply chain faculty members weigh in on what companies need to consider as they respond to the pandemic.
Hiring your friends could mean better performance 
An MSU study finds that finance faculty selected based on connections perform higher, publishing 30% more research.
How medical videos on YouTube are failing to meet people’s needs 
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
A company’s good deeds can make consumers think its products are safer 
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
The census goes digital – 3 things to know 
Anjana Susarla, associate professor, wrote for The Conversation on risks that come with online census data collection.
MSU research informs rural health care network design 
Supply chain management research provides a framework for the design of rural care facilities with patients in mind.
How can hospitals save tens of millions of dollars annually in their operating rooms? 
New research from MSU reveals that inefficiencies in operating room processes result in colossal costs.
Hate cancel culture? Blame algorithms 
Anjana Susarla, associate professor, recently wrote an article for The Conversation on her work with this phenomenon.
What makes a good team? Management professor dives into his expertise 
John Hollenbeck, professor of management, answers our questions on team dynamics and work motivation.
Who customers blame depends on how businesses frame 
MSU research shows how subtle framing can impact customer views of businesses when something goes wrong.
New retail reality transforming the supply chain 
Assistant Professor Simone Peinkofer answers our questions and explains her area of research expertise.
With No. 1 ranking, MSU blazes a trail in B2B marketing research  
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
Predicting and preventing supply chain disruptions 
Sri Talluri, professor of supply chain management, is studying how information sharing is critical to managing risk.
MSU forestry and business researchers partner to turn cherry waste into sweet revenue 
Researchers at MSU were awarded a grant to uncover the value in reuse of cherry by-products.
Doctoral candidate receives grant for sales and marketing research 
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
The future of supply chain demands innovation and inclusion  
Sriram Narayanan, professor of supply chain management, is uncovering how inclusion and innovation advance business.
When managing a big company, less is more 
Research from MSU is the first to identify universal strategies for large companies to maximize sales and market share.
Axia Institute research on global water safety receives international recognition 
The International Water Association has recognized work from MSU improving knowledge on water-related diseases.