Category: Research

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From goat yoga to glass packaging, marketing research students get involved 
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
Supporting the ‘global village’ of accounting research 
The Broad College hosted the 16th annual Global Management Accounting Research Symposium in June 2019.
Faculty member shares value chain research findings  
David Closs presented research at the exclusive SCOPE Supply Chain Summit.
From the expert: How to find the best hotel credit cards  
The School of Hospitality Business professor Michael McCall was interviewed for a WalletHub "Ask the Experts" article
‘Customer delight’ is critical to the success of business organizations 
Complacent companies that seek to meet only the basic needs of their customers are quickly becoming a thing of the past.
Biggby Coffee partners with Demmer Center for Business Transformation 
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.
Spartan BizCast: Tariffs and Trade Treaties 
This Spartan BizCast episode covers how tariffs and trade treaties can affect the flow of goods across the globe.
Undergraduate research fellows receive awards at undergraduate research forum 
The forum hosted teams from across the nation and both School of Hospitality Business teams took home awards.
Broad College goes green with program on alternative power for railways 
The Center for Railway Research and Education is looking toward the future as diesel trains are increasingly phased out
Do as I say; not as I see: How big data finds out what we really watch, read and view  
Our online choices often don't match what we tell others, Broad College expert Anjana Susarla finds
Michigan tops Great Lakes state neighbors in jobs created by hunting and fishing, Broad College study finds 
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
Office Hours with Michael McCall: The real value of customer loyalty 
A Broad College expert's column delving into business issues, insights
Office Hours with Michael McCall: Navigating the hospitality world 
The Broad College expert's latest column offering business insights
Disruptive potential of Blockchain is the focus of latest Spartan BizCast episode  
Professor Bill McCarthy explores the digital ledgering system behind cryptocurrencies like Bitcoin
Health care providers – not hackers – leak more of your data, Broad College research finds  
One quarter of all cases caused by unauthorized access or disclosure – more than twice the amount that were hacked
Don't grin and bear it: Fake smiles at work could lead to unethical behavior, study finds  
Faking a smile at work could mean more than becoming someone that at the moment you’re not.
Broad College alum Manoj Saxena determined to ensure artificial intelligence is applied responsibly, ethically  
"I have never been more worried about AI than I am now," alum says in funding responsible AI research
Broad College receives $1 million gift from Saxena Family Foundation to study ethical and responsible artificial intelligence  
Gift will establish Omura-Saxena Endowed Professorship to permanently support a faculty position in Responsible AI
Keep to yourself! Don’t offer co-workers help unless asked, Broad College research finds  
If you thought that proactively offering help to your co-workers was a good thing, think again.
Broad College recognized as an international business leader by the U.S. Department of Education  
MSU recently awarded a federal grant to continue to operate Center for International Business Education and Research
Low unemployment may soon turn happy customers into angry voters, a pair of Broad College experts warn  
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
Is email evil? Bosses are getting boxed in by their inboxes  
Keeping up with email traffic places high demands on managers, which prevents them from achieving their goals