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Admission Criteria

Applications for the M.S. in Customer Experience Management program are accepted on a “rolling calendar” basis. Interested applicants are welcome to apply throughout the year to any of the three cohort options (August, January, and May) ahead of the application deadline for that option (July 1, December 1, and April 15, respectively). The two-part application process consists of completing a graduate school admissions application with the MSU Office of Admissions and submitting a persona and recorded presentation to the M.S. in the CXM admissions team.

*We are currently accepting applications for cohorts starting in 2023. Applicants can apply for August 2023 (apply by August 1st, 2023), January 2024 (apply by December 1st, 2023), May 2024 (apply by April 15th, 2024). These cohorts are offered entirely online at a part-time pace specifically designed for working professionals.

The Master of Science in Customer Experience Management graduate application form is now available, and applicants can begin applying for August 2023, January 2024, or May 2024.

Academic Credentials

Helpful guidance for applicants:

  1. A bachelor’s degree from a recognized educational institution is required.
  2. The GMAT/GRE test is waived for all applying to this program.
  3. There is no minimum prior GPA requirement to apply.

Steps to Apply

  1. Start your online application to the M.S. in Customer Experience Management program
    • The application can be saved and edited so additional documents can be uploaded: Graduate School Application
      • Note: Within the application “Other Information” section, select the “Major Preference” drop-down and choose “Customer Experience Management (Online Program) (Masters) to apply to this program.
  2. Complete the M.S. in Customer Experience Management Application Checklist
    • Complete the MS in Customer Experience Management Checklist and upload the required documents for your application: MS-CXM Application Checklist
  3. Complete the Persona Activity.
  4. Recommenders complete the MS-CXM Recommendation Letter Form in lieu of application system letters (only two letter forms are required, not three)
    •  Please follow the steps below regarding application system recommendation letters:
      • Have two recommenders download the MS-CXM Recommendation Letter Form
      • Applicants should enter the email addresses of only two recommenders into the application system. 
        • Note: Recommenders should complete the MS-CXM Recommendation Letter Form instead of written letters; formal letters are not needed to apply for this program. Questions can be sent to
  5. Submit your application and pay the application fee.
    • After you complete the first part of the graduate school application, you will gain access to the Graduate Education Student Portal. This allows you to check your application status, send e-messages to the department, upload any additional documents, and request and check the status of your application letters.
    • You can also attach unofficial transcripts to the online application.

Ask the MS-CXM team a question

Provide your name and email address to to connect with the MS-CXM team.


Official transcripts of all academic coursework completed in colleges and universities other than MSU must be provided to us directly from the institution(s) you attended and received before the application deadline.

If your transcripts are on file at MSU, additional official transcripts do not need to be requested.

Official transcripts that can be sent electronically can be emailed directly from your undergraduate institution to: Hard-copy transcripts can be mailed to the address below. Please make sure to attach electronic copies of your transcripts to your MS-CXM application in addition to having hard-copy documents mailed to MSU admissions:

Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824

Start (or return to) your application.

Apply today to the Master’s in Customer Experience Management program at Broad.