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MSI Consortium – Changing Dynamics of International Competition in Fashion Entrepreneurship: Sustainability as a Game-Changer

Thursday, January 26
11:00 am
-12:00 pm

Date

Thursday, January 26, 2023 11:00 AM – 12:00 PM

Description

FREE and open to all, but registration is required. Recently, the nature of entrepreneurial activity has gone through tremendous change with entrepreneurs designing business models challenging even the strongest global players, and responding to urgent calls such as sustainability. Fashion industry have showcased numerous striking examples of how new ventures change the rules of the game in a well-established industrial domain. This has been traced in the rise of several international brands founded by fashion entrepreneurs (i.e., ACBC Shoes, Reformation, Everlane, Patagonia), in the increasing number of collaborations between incumbent firms, new ventures and NGOs (i.e., ACBC shoes collaborating with luxury brands like Missoni and Chloe, Gucci collaborating with Wordrise and Artolution, Adidas collaborating with Parley for the Oceans), as well as in criticisms towards the current business models of established global brands (i.e., fast fashion companies like Zara).

With the purpose of providing insight both from the academic domain and practice, this webinar will present a discussion to highlight following questions:

– How does a strong orientation towards sustainability transform the playground of big multinationals in the fashion industry? What kind of opportunities have emerged for international new ventures?

– How do digital technologies change the nature of fashion entrepreneurship and affect the achievement of sustainability-oriented goals? Is technology a part of the problem, or is it the solution?

– In the face of these changes, what are the high priorities on the agenda of practitioners? What are the striking research questions for academics?

Key take-aways:

  •  Hearing about the personal experience of a fashion entrepreneur with international coverage.
  •  Gaining a viewpoint on various business model implications of sustainability orientation with a special focus on how entrepreneurs change the face of international   competition in the fashion industry.
  •  Learning about new research questions and strategies

Location

virtual

Details

Date:
Thursday, January 26
Time:
11:00 am-12:00 pm
Event Category:

Venue

Virtual

Organizer

International Business Center
Phone:
517-353-4336
Email:
ibc@msu.edu
Website:
https://ibc.broad.msu.edu