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MSI Consortium – What contributes to longevity in global business? Lessons from YKK’s enduring industry leadership

Thursday, October 27
11:00 am
-12:00 pm

Rarely does a company sustain its global industry leadership for more than a few decades, and most that do so are very well-known global brands. YKK, an 87-year-old Japanese manufacturer of zippers, is not a household name, yet it has quietly and impressively, stayed atop of the global fastener industry for decades. It has remained relevant and preserved its leadership globally and in the U.S. market.

What enables YKK to do so well for so long? Join us for a conversation with senior leadership of YKK North America and learn how YKK has beaten the odds, and provides a possible roadmap for other companies looking to sustain a viable, profitable business in international markets.

Key takeaways:

  • Learn about key factors that contributed to YKK’s longevity
  • Gain insights from YKK’s senior leaders as to future challenges and prospects
  • Learn about implications for other firms seeking persistent success in global business

Details

Date:
Thursday, October 27
Time:
11:00 am-12:00 pm

Venue

Virtual

Organizer

International Business Center
Phone:
517-353-4336
Email:
ibc@msu.edu
Website:
https://ibc.broad.msu.edu