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World IP Day Michigan: Protecting Your Brand Globally

Date/Time: Thursday, Apr 26, 2018 | 8:30 am - 1:00 pm

Location: MSU College of Law Room 343, East Lansing

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The Global Business Club of Mid-Michigan (GB Club), Center for Anti-Counterfeiting and Product Protection (A-CAPP), and the Global Food Law Program are pleased to present the 1st Annual World IP Day Michigan: Protecting Your Brand Globally. World IP day is celebrated every year on April 26 in order to remember the role that intellectual property rights (patents, trademarks, industrial designs, copyright) play in encouraging innovation and creativity. Join us for a half day interactive program discussing how Michigan companies can play in a vital role in the world economy and share their best practices on how they protect their intellectual property. Our three panels will focus on: Packaging Challenges & Opportunities, IP Issues in E-Commerce, and Emerging Markets: Best practices for IP issues. We will finish our program with a networking lunch. Check our agenda for updated speakers list as they are confirmed. Who should attend: businesses, policy makers, academics, and students interested in learning how to protect intellectual property while growing globally in an ever-more connected world.

Eli Broad College of Business

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