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DTSTART;VALUE=DATE:20191030
DTEND;VALUE=DATE:20191031
DTSTAMP:20191016T150657Z
CREATED:20190823T003059Z
LAST-MODIFIED:20191016T150657Z
UID:10002963-1572393600-1572479999@broad.msu.edu
SUMMARY:Fall 2019 CXM Best Practices Symposium
DESCRIPTION:Program Agenda \nDesigning the Customer Experience & Customer Feedback and Continuous Improvement\nKellogg Center\, East Lansing\, Michigan\n  \nGartner has identified “10 Habits of Customer-Centric Organizations”. From ‘Continuously Listening to Customers’ to ‘Adapting to Customer Needs and Demands in Real-Time at least six of the 10 habits can be linked to two critical components of the customer experience management process: Designing the Customer Experience and Customer Feedback and Continuous Improvement \n \nWith the topics Designing the Customer Experience and Customer Feedback and Continuous Improvement at the forefront\, the Fall 2019 CXM Best Practices Symposium provides participants with opportunities to Learn\, Share\, and Grow through a program featuring an inspiring keynote speaker\, breakout session presentations\, and a panel discussion. \n  \n\nKeynote Speaker: Andrea Brimmer – CMO – Ally Financial\nThe Importance of Being Brave \n \n  \nReferred to as the “Chief Disruption Officer” of Ally Financial\, where she serves as the chief marketing and public relations officer\, Andrea is an industry thought leader\, winning the Financial Communication Society’s Marketer of the Year award last year and named to the Forbes list of the 50 Most Influential CMOs. “The best brands in the world do a phenomenal job of keeping consumers engaged in ways that are fun but also useful\,” Brimmer says. “We have to remember that consumers react with emotion. They react with their gut. They react as people\, not robots\,” Brimmer asserts. “Disruptive techniques break through the clutter and appeal to people with their hearts. That allows you to punch above your weight.” \n  \n  \n\nBreakout Session Presentations\nCustomer Experience Design\nSession Descriptions \n\n\nDarren Hood (Senior User Experience Designer) – United Wholesale Mortgage\nMicroexperience Awareness – Going Beyond the Touchpoint \n\n\nMichelle Kaptur (Manager – Global Customer Experience Strategy) and Laura Marie Casey  (Assistant Manager – Global Customer Experience Strategy) – General Motors\nBlueprints Aren’t just for Building Houses \n\nScott Watkins (Business Intelligence Executive) – Michigan Virtual\nDesign Sprints – A Means for Quickly Exploring Problems and Developing Solutions\nJeremy Franklin – VMLY&R (Director – Strategy & Insights) – VMLY&R and Jason Sprawka (Director\, US Customer Experience) – Ford\nWhere Does One Start When Designing a Customer Experience?\nBob Kiple (Global Customer Experience Strategy and Innovation – Retired) – General Motors\nHow to Avoid Getting Overcome by the Complexity of CX\nRebecca Selesky (Interim Director) – MSU Culinary Services\nMSU’s Extreme Makeover: The Design of a Customer-Centeric Dining Experience\nSean Claessen (Chief Strategy Officer) and Kay Van Slooten (Customer Experience Strategy Director) – Bond Brand Loyalty\nBuilding Wicked Customer Experiences and the Moments that Matter the Most\nMichael Baskin (Principle) – ONESPARK Experience Design\nInside Out CX Innovation: Engaging the Organization in Defining and Designing Customer-Centric Solutions\n\n\nCustomer Feedback and Continuous Improvement\nSession Descriptions \n\n\nNancy Flowers (Vice President – Member Experience) – Hagerty\nMeasuring the Moments that Matter \n\n\nJill Katic (Senior Director – Continuous Improvement) – Barton Malow\nDeveloping a Framework for Continuous Improvement  \n\n\nJeremy Burek (Director – Customer and Partner Care Operations) – Starbucks\nStarbucks Social Care Team – Scrubbing Social Media and Providing Solutions \n\n\nXavier Quenaudon  (Senior Vice President) – Burke\, Inc.\nDesigning a Holistic CX Management Program \n\n\nMichael Allenson (Co-Founder) – Xpedition\nAddressing the Root Causes of Why Customer Experience is Not Improving  \n\nJohn Joba (Analytics Translator) and David Robbins (Account Strategist) – Gongos\, Inc.\nGood\, Better\, and Best: Three Ways to Calculate the ROI of CX Initiatives\nRogerio Monteiro (Global Chief Client Officer) – Worthix\nUnderstanding Decision Drivers Beyond CSAT and NPS\n\n\nEngaging the Customer\nSession Descriptions \n\n\nJosh Stauffer (CEO and President) – Blue Flame Thinking\nGet Scrappy: Start Measuring Customer LTV with Digital \n\n\n  \n\nPanel Discussion \nDesigning the Customer Experience: Aligning CX and UX \n\nAleks Niestroj (Executive Director – Experience Strategy and Insights) – VMLY&R\nDarren Hood (Senior User Experience Designer) – United Wholesale Mortgage\nJosh Stauffer (CEO and President) – Blue Flame Thinking\nKatherine Ephlin (COO) – Gongos\, Inc\nLaurel Stanley (Global Manager of User Experience) – Steelcase\nAndrea (Dre) Wallace (Innovation Portfolio Manager) – Emergent Holdings
URL:https://broad.msu.edu/event/cxmmsu-fall-2019-cxm-best-practices-symposium/
LOCATION:Kellogg Hotel & Conference Center\, 219 S Harrison Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Featured Events,Marketing
ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20191024T170000
DTEND;TZID=America/Detroit:20191024T203000
DTSTAMP:20191017T144914Z
CREATED:20191002T135325Z
LAST-MODIFIED:20191017T144914Z
UID:10003014-1571936400-1571949000@broad.msu.edu
SUMMARY:BroadX: Grand Rapids | MSU Means BUSINESS!
DESCRIPTION:Join the West Michigan Spartans for the 25th Annual MSU Means BUSINESS! Eli Broad College networking event. \nJoin the West Michigan Spartans for the 25th annual MSU Means Business Eli Broad College networking event. This year we will honor Liz & Steve Peacock as our West Michigan MSU Businesspersons of the Year\, welcome Dean Sanjay Gupta for our annual Eli Broad College of Business update\, and welcome three faculty members for BroadX presentations. \nLiz & Steve Peacock have led Pro-Vision\, Inc. through six years of being on the 5000 fastest growing companies list\, countless business adventures\, sale of the company\, and preparation for their next chapter in life. \nDean Gupta will present an update on the past year at the Broad Business College including the opening of the Minskoff Pavilion on September 27. \nThree faculty members will give BroadX (like TedX) presentations: \n\nThe Power of Lunch: Knowledge Flows in the Workplace and Peer Mentoring\, an experiment — Richard Saouma\nHow Rewarding is your Loyalty Rewards Program? The Effects of Experimental vs Material Rewards — Ayalla Ruvio\nThe Market for Truck Drivers: Broken or Not? — Jason Miller\n\nThere will be plenty of opportunities to network and meet other Spartan businesspeople\, get an update on the Broad College\, and meet past winners. \nGO GREEN!
URL:https://broad.msu.edu/event/broadx-grand-rapids/
LOCATION:MSU College of Human Medicine – Secchia Center\, 15 Michigan St NE\, Grand Rapids\, MI\, 49503\, United States
CATEGORIES:Alumni Events,College-wide Events,Faculty Events,Featured Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20191010T173000
DTEND;TZID=America/Detroit:20191010T193000
DTSTAMP:20190909T183957Z
CREATED:20190121T210250Z
LAST-MODIFIED:20190909T183957Z
UID:10002835-1570728600-1570735800@broad.msu.edu
SUMMARY:Advancing Women in Business
DESCRIPTION:Join us for an event that is all about you! You’ll connect and network with like-minded women\, gain important insights tailored to professional women\, and leave re-invigorated to advance your own priorities. As professional women\, we seldom carve out time to focus on our own needs and priorities. MSU’s Broad College of Business recognizes the power women have to encourage and inspire each other to reach our full potential.
URL:https://broad.msu.edu/event/advancing-women-in-business/
LOCATION:Henry Center for Executive Development\, 3535 Forest Rd\, East Lansing\, MI\, 48910\, United States
CATEGORIES:Accounting,Alumni Events,Career Management,College-wide Events,Executive MBA,Featured Events,Finance,Full-Time MBA,Management,Marketing,Supply Chain Management
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20191004T160000
DTEND;TZID=America/Detroit:20191006T140000
DTSTAMP:20191004T123449Z
CREATED:20190821T021439Z
LAST-MODIFIED:20191004T123449Z
UID:10002870-1570204800-1570370400@broad.msu.edu
SUMMARY:Hilton Hackathon
DESCRIPTION:The first ever Hospitality Hackathon is coming to MSU. Co-hosted by Hilton and The School of Hospitality Business\, this Hackathon is a 3-day event composed of a challenge proposed by Hilton as well as a series of seminars covering various topics such as innovation\, analytics\, and consumer experiences. All MSU students are welcomed to participate. Let’s take hospitality to the next level! \nKickoff at 4 p.m. on Friday\, October 4 (N100\, Business College Complex) \n\nClick here for Hilton Hackathon\n\n 
URL:https://broad.msu.edu/event/hilton-hackathon/
LOCATION:North Business Building\, 632 Bogue St\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Accounting,College-wide Events,Featured Events,Finance,Hospitality Business,Management,Marketing,Supply Chain Management,Undergraduate Events
ORGANIZER;CN="Dr. Lu Zhang":MAILTO:zhanglu@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20191003T180000
DTEND;TZID=America/Detroit:20191003T193000
DTSTAMP:20190918T101156Z
CREATED:20190912T124811Z
LAST-MODIFIED:20190918T101156Z
UID:10002905-1570125600-1570131000@broad.msu.edu
SUMMARY:Warrington Lecture
DESCRIPTION:The annual Sylvan T. Warrington Visiting Lectureship in Ethics and Leadership\, established by Edward and Jeannine James to honor Jeannine’s father Sylvan Warrington\, invites c-suite leaders to campus to speak about ethics-related issues and topics for which they feel most passionate. The 2019 Warrington Lecture will feature a discussion between Dean Sanjay Gupta and Jay Farner\, CEO of Quicken Loans. \nAll in the Broad College and Michigan State campus community are invited to attend the Warrington Lecture. \nAbout Jay Farner\nJay Farner is Chief Executive Officer of Quicken Loans\, the nation’s largest mortgage lender. He is responsible for the leadership and growth of the company. \nJay joined Rock Financial in 1996 and quickly became one of the company’s top mortgage professionals. In early 1997\, he became a Director of Mortgage Banking and played a significant role in training and development for Rock Financial\, the company’s former Michigan-only brand. He was later promoted to Vice President of Web Mortgage Banking in May 1998 and helped establish Quicken Loans as the largest online lender in the country. \nPrior to becoming Chief Executive Officer\, Jay served as President and Chief Marketing Officer of Quicken Loans\, leveraging the synergies between marketing\, business development and mortgage origination operations. During his time as President and Chief Marketing Officer\, Quicken Loans launched Rocket Mortgage\, the first fully online and on-demand mortgage experience. \nDetroit-based Quicken Loans was ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past nine years\, 2010–2018. Quicken Loans was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for five consecutive years\, 2014 through 2018. \nQuicken Loans was ranked in the top-15 on FORTUNE magazine’s annual “100 Best Companies to Work For” list in 2019\, and has been among the top-30 companies for the last 16 years. The company has been recognized as one of Computerworld Magazine’s “100 Best Places to Work in IT” for the past 14 years and ranked No. 1 for six straight years\, 2013-2018. \nAlong with his work for Quicken Loans\, Jay serves as an executive board member for Community Solutions and the Metropolitan Detroit YMCA. \nJay holds a bachelor’s degree in finance from Michigan State University and is a member of the 2011 Crain’s Detroit Business 40 under 40 class. He resides in the Detroit area with his wife Wendi and their three children.
URL:https://broad.msu.edu/event/warrington-lecture/
LOCATION:North Business Building\, 632 Bogue St\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Alumni Events,College-wide Events,Featured Events,Undergraduate Events
ORGANIZER;CN="Tami Muethel%2C CMP":MAILTO:events@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190928T133000
DTEND;TZID=America/Detroit:20190928T153000
DTSTAMP:20190913T141501Z
CREATED:20190403T151827Z
LAST-MODIFIED:20190913T141501Z
UID:10002818-1569677400-1569684600@broad.msu.edu
SUMMARY:Broad College Homecoming Alumni Tailgate
DESCRIPTION:Michigan State University Broad College of Business would like to invite you to our Broad College Homecoming Alumni Tailgate taking place inside our beautiful new Minskoff Pavilion! \nJoin us at our only tailgate of the season for Homecoming against Indiana on Saturday\, September 28. This tailgate will include food\, drinks\, entertainment and a view from inside our gorgeous new facility. Tickets will be $15 each or $25 for a pair\, kids 12 and under are free\, but still need to be registered. \nLooking forward to seeing you and cheering on our Spartans to victory!
URL:https://broad.msu.edu/event/broad-college-alumni-tailgate/
LOCATION:Minskoff Pavilion\, 651 N Shaw Ln\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Alumni Events,Featured Events
ORGANIZER;CN="Alumni Relations":MAILTO:alumni@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190927T150000
DTEND;TZID=America/Detroit:20190927T170000
DTSTAMP:20190913T135425Z
CREATED:20190403T151552Z
LAST-MODIFIED:20190913T135425Z
UID:10002816-1569596400-1569603600@broad.msu.edu
SUMMARY:Minskoff Pavilion Ribbon Cutting
DESCRIPTION:The official ribbon cutting event for the new Edward J. Minskoff Pavilion will take place at 3:00 p.m. on Friday\, September 27.
URL:https://broad.msu.edu/event/minskoff-pavilion-ribbon-cutting/
LOCATION:Minskoff Pavilion\, 651 N Shaw Ln\, East Lansing\, MI\, 48824\, United States
CATEGORIES:College-wide Events,Featured Events
ORGANIZER;CN="Alumni Relations":MAILTO:alumni@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190919T153000
DTEND;TZID=America/Detroit:20190919T193000
DTSTAMP:20190913T142112Z
CREATED:20190511T023649Z
LAST-MODIFIED:20190913T142112Z
UID:10002919-1568907000-1568921400@broad.msu.edu
SUMMARY:Fall Career Days: Careers in Business Fair
DESCRIPTION:The largest business career fair of the year! This is a great opportunity for MSU students to connect with companies looking to hire for internships\, part-time\, and full-time roles.
URL:https://broad.msu.edu/event/fall-career-days-careers-in-business-fair/
LOCATION:Breslin Student Events Center\, 534 Birch Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Career Management,College-wide Events,Featured Events,Recruiting Events,Undergraduate Events
ORGANIZER;CN="Bronti Belanger":MAILTO:belan108@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190913T080000
DTEND;TZID=America/Detroit:20190914T193000
DTSTAMP:20190808T165027Z
CREATED:20190403T151041Z
LAST-MODIFIED:20190808T165027Z
UID:10002891-1568361600-1568489400@broad.msu.edu
SUMMARY:20 Year Full-Time MBA Reunion
DESCRIPTION:It is hard to believe it has been twenty years but it is time to celebrate and return to campus! We have many fun activities and events planned all day Friday and Saturday. Feel free to join us for all of the events or pick and choose what interests you: \nFriday\, September 13 \n\nMBA Roundtable: Discussion with Current MBA Students | 10:00am – 11:30am [complimentary\, RSVP Required – Click “Tickets”]\nMinskoff Pavilion\, Room M235\nBroad College Update w/Dean Gupta | 3:00pm – 4:00pm [Complimentary\, RSVP Required – Click “Tickets”]\nMinskoff Pavilion\, Event Space\nMinskoff Pavilion Tours | 4:00pm – 4:30pm [Complimentary\, RSVP Required – Click “Tickets”]\nMinskoff Pavilion\, Event Space\nReunion Reception | 5:00pm – 8:00pm [$15 per/person | RSVP Required – Click “Tickets”]\nBeggar’s Banquet (218 Abbot Rd.\, East Lansing\, MI 48823)\nPrice includes light appetizers and one drink ticket\n\nSaturday\, September 14 \n\nMBA Association Student Tailgate | 12:30pm – 3:30pm\nLocated on the corner of North Shaw Lane and Red Cedar Road. Look for the Blow Up Sparty and Broad College Flags.\nMSU vs. Arizona State Football | 3:30pm\nWe have a small group of football tickets available. for details and purchasing of tickets\, please contact alumnievents@broad.msu.edu\n\nHotel Accommodations \nHotel rooms are being held at the TownePlace Suites East Lansing at a special rate of $179 per night. Make a reservation. Rooms are limited and the group block cut-off is August 9th so make sure to make your reservation soon.
URL:https://broad.msu.edu/event/mba-reunion/
LOCATION:Minskoff Pavilion\, 651 N Shaw Ln\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Alumni Events,Featured Events
ORGANIZER;CN="Alumni Relations":MAILTO:alumni@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190627
DTEND;VALUE=DATE:20190629
DTSTAMP:20190405T174843Z
CREATED:20190120T171519Z
LAST-MODIFIED:20190405T174843Z
UID:10002822-1561593600-1561766399@broad.msu.edu
SUMMARY:2019 International Symposium on Accounting Information Systems
DESCRIPTION:  \n \nView the preliminary program \nAnnouncement and Call for Papers\nWe are pleased to announce the ninth International Symposium on Accounting Information Systems (ISAIS) commencing in the morning of Thursday June 27\, followed by a half day on Friday June 28. ISAIS is rotated annually between the University of Melbourne (Australia)\, Tilburg University (The Netherlands) and Michigan State University (USA). \nThe objective of ISAIS is to provide a global forum for Accounting Information Systems (AIS) researchers to discuss and critique leading edge research in the field. Topics of interest include\, but are not limited to: AIS and internal controls\, AIS development\, Big Data in accounting and assurance\, Blockchain\, business analytics\, business intelligence\, business process modeling\, continuous auditing and reporting\, decision aids\, ERP systems\, strategic information systems and XBRL. \nISAIS is particularly interested in interdisciplinary papers that address accounting questions drawing from accounting\, psychology\, cognitive science\, behavioral science\, economics\, computer science\, and/or information technology. High-quality\, insightful\, and theoretically sound studies of any type (action research\, archival analysis\, behavioral/experimental\, design science\, surveys\, theory development\, etc.) are encouraged. \nThe 2019 Symposium will tentatively include a keynote address\, research presentations and one or more panel sessions. The emphasis will be on a high level of interaction\, discussion and debate in a friendly and supportive atmosphere. There will be an award for the Best Paper. \nPaper Submission\nConsistent with the objective of the Symposium to provide opportunities for interaction and debate on leading AIS research with both academics and practitioners\, both early papers and papers closer to publication are welcome. We encourage doctoral students and junior researchers to submit their research. \nAll submitted work must however be submitted in the format of a completed paper\, and represent original work that has not already been published or accepted for publication in a journal. At least one author for every accepted paper must register for the Symposium and be prepared to present their ideas in person. At the option of the authors\, papers can also be considered for publication in the International Journal of Accounting Information Systems (IJAIS). \nPaper Submission Deadline is April 15\, 2019. \nEarlier submissions are encouraged. \nISAIS (Symposium Only) Submissions\nTo submit an original research paper\, e-mail your complete manuscript to both the co-chairs\, Professors Severin Grabski at grabski@msu.edu and Greg Gerard at ggerard@business.fsu.edu. \nISAIS and IJAIS (Dual Consideration) Submissions\nAt the authors’ prerogative\, submitted papers can also be considered for publication in the International Journal of Accounting Information Systems (IJAIS). These papers should constitute original research that is not currently being considered for publication or has not been previously published elsewhere. For concurrent consideration at both the ISAIS symposium and IJAIS\, authors should submit their manuscripts using the Elsevier online submission system and email your complete manuscript to both Severin Grabski at grabski@msu.edu and Greg Gerard at ggerard@business.fsu.edu. \nPlease clearly specify in your cover letters to IJAIS and ISAIS that your submission is a dual submission and is intended for presentation at ISAIS 2019. \nKey Dates and Conference Fee\n\nSubmission deadline: April 15\, 2019\nNotification of decision: May 15\, 2019\nEarly registration fee (before May 1): $300\nLate registration fee (May 1 and on): $350\n\nVenue\nThe Symposium will be held at the Henry Center for Executive Development\, Michigan State University\, Lansing\, MI\, USA. You can book your hotel reservations at the Candlewood Suites East Lansing (candlewoodsuites.com; 1-888-candlewood) which is attached to the Henry Center. \nTo reserve a room\, you will need to call Candlewood Suites and provide the Room Block Code which is ISC. The anticipated cost is as shown below: \n\nStudio Suite: $95 per night\n1-Bedroom Suite: $135 per night\n\nBooking Deadline is 27 May 2019.\nChanges in arrival date must be made by 4:00 p.m.\, 24-hours before arrival date\, by calling the hotel directly at (517) 351-8181 or a charge of one night’s lodging plus applicable tax will apply to the credit card on file. Additionally\, a change affecting the length of stay requires an advance notice of 48-hours. Credit cards that Candlewood Suites can accept at this time are American Express\, Diners Club\, Discover Card\, MasterCard\, and VISA. Lodging requests made after the cut-off date will be confirmed on a space and rate available basis. \nThe maximum number of people allowed in a studio suite is 2 at any time. The maximum number of people allowed in a one-bedroom suite is 4 at any time. \nProgram Chairs\n\nSeverin Grabski (Michigan State University\, USA)\nGreg Gerard (Florida State University\, USA)\n\nProgram Committee\n\nMichael Davern (The University of Melbourne\, Australia)\nDennis Fehrenbacher (Monash University\, Australia)\nSeverin Grabski (Michigan State University)\nMieke Jans (Hasselt University\, Belgium)\nStewart Leech (The University of Melbourne\, Australia)\nSteve Sutton (University of Central Florida\, United States)\nEddy Vaassen (Tilburg University\, The Netherlands)\nMiklos Vasarhelyi (Rutgers\, The State University of New Jersey\, United States)\nMartin Weisner (The University of Melbourne\, Australia)\n\nContact\nFor more information\, please contact the Program Chairs; Severin Grabski at grabski@msu.edu\, or Greg Gerard at ggerard@business.fsu.edu.
URL:https://broad.msu.edu/event/2019-international-symposium-on-accounting-information-systems/
LOCATION:Henry Center for Executive Development\, 3535 Forest Rd\, East Lansing\, MI\, 48910\, United States
CATEGORIES:Accounting,Faculty Events,Featured Events
ATTACH;FMTTYPE=image/jpeg:https://broad.msu.edu/app/uploads/2019/01/ISAIS-header-logo.jpg
ORGANIZER;CN="Severin Grabski":MAILTO:grabski@msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190424
DTEND;VALUE=DATE:20190425
DTSTAMP:20190410T132625Z
CREATED:20190226T205052Z
LAST-MODIFIED:20190410T132625Z
UID:10002880-1556064000-1556150399@broad.msu.edu
SUMMARY:Spring 2019 CXM Best Practices Symposium: Understanding Customers and Engaging Employees
DESCRIPTION:Program Agenda \nProgram Overview\nHosted twice each year by CXM@MSU\, the CXM Best Practices Symposium is designed to provide participants with practical insights and the tools necessary to address what is quickly becoming an imperative for success in today’s competitive business work – effectively designing and managing the customer experience. In fact\, according to Gartner\, 89% of companies plan to compete primarily on the basis of customer experience this year. \nAll organizations want to live up to their brand promise\, deliver an exceptional customer experience\, and create brand advocates – but how is this feat actually accomplished? \nThe Spring 2019 CXM Best Practices Symposium is focused on providing attendees with practical and actionable tools and practices illustrated through a series of keynote speakers\, breakout sessions\, round table discussions\, and a networking reception. The Spring 2019 CXM Best Practices Symposium covers the spectrum of customer experience management practices\, with a special focus this symposium on Understanding Customers and Engaging Employees as part of the customer experience management process. \nKeynote Speakers\n \nCarol Campbell\nManaging Director – Consumer Insight\, Delta Air Lines\nFormer Director – Cast and Guest Experience\, The Walt Disney Company \nCarol Campbell Bio \n \nDenise Yohn\nBrand Leadership Expert and best selling author of “Extraordinary Experiences” and “What Great Brands Do” \nDenise Yohn Bio \nFeatured Speakers – Breakout Sessions\n \nSusan Emerick\nPrincipal and Founder\, Brands Rising LLC and author of “The Most Powerful Brand on Earth” \n \nSarah Hickey\nDirector – Research and Strategy\, Quicken Loans \n \nForrest Morgeson\nDirector of Research and Global Customer Satisfaction Index Manager\, ACSI\nAuthor of Citizen Satisfaction \n \nSilvia Dimma\nChief Human Resources Officer\, MSU Federal Credit Union \n \nSalvador Bravo\nSenior Experience Design Strategist\, Cast and Hue \n \nPatrick Sheposh\nGroup Director – Global Experience and Insights\, VMLY&R \n \nSarah Tarraf\nDirector – Customer Experience\, Gongos Inc. \n \nCamille Nicita\nPresident and CEO\, Gongos Inc. \nRegistration Fee\nIndividual Registration \n\n$250 Early Bird Rate ($295 beginning April 1)\nCX of M member: $195 Early Bird Rate ($250 beginning April 1)\nMSMR Advisory Board member: $195 Early Bird Rate ($250 beginning April 1)\nCXM@MSU Advisory Board member: No Charge\nCXM@MSU Faculty network member: No Charge\n\nGroup Registration  \n\nTable of 7 Participants: $1\,495 Early Bird Rate ($1\,795 beginning April 1)\nCX of M member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\nMSMR Advisory Board member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\nCXM@MSU Advisory Board member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\n\n  \nFor more information\, contact CXM@MSU Director Tom DeWitt at dewittth@msu.edu.
URL:https://broad.msu.edu/event/cxm-best-practices-symposium/
LOCATION:Kellogg Hotel & Conference Center\, 219 S Harrison Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Featured Events,Marketing
ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190413T180000
DTEND;TZID=America/Detroit:20190413T213000
DTSTAMP:20190321T194811Z
CREATED:20190120T170039Z
LAST-MODIFIED:20190321T194811Z
UID:10002817-1555178400-1555191000@broad.msu.edu
SUMMARY:Les Gourmets\, 68th Anniversary
DESCRIPTION:The premier annual event in The School of Hospitality Business is Les Gourmets. Founded as a student organization in 1951\, students in Les Gourmets produced their first dinner in 1955. Starting as a simple buffet and dinner dance\, the event has since evolved into a formal world-class reception and dinner showcasing the talents of hundreds of student volunteers and all they have learned from their professors and work experiences. With the guidance of faculty members and guest chefs\, the students work in all areas – management\, sales\, marketing\, purchasing\, finance\, culinary management\, bartending\, and serving – creating a night to remember each spring for hundreds of proud parents\, alumni\, and faculty. \n6 p.m. Reception / 7 p.m. Dinner
URL:https://broad.msu.edu/event/les-gourmets-68th-anniversary/
LOCATION:University Club of MSU\, 3435 Forest Rd\, Lansing\, MI\, 48910
CATEGORIES:Alumni Events,Faculty Events,Featured Events,Hospitality Business,Undergraduate Events
ORGANIZER;CN="Les Gourmets":MAILTO:lesgourmetshr@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190321T173000
DTEND;TZID=America/Detroit:20190321T193000
DTSTAMP:20190222T131529Z
CREATED:20190222T131529Z
LAST-MODIFIED:20190222T131529Z
UID:10002857-1553189400-1553196600@broad.msu.edu
SUMMARY:Alumni Reception In Los Angeles\, CA
DESCRIPTION:Join us for an Alumni Reception in Los Angeles! \nMichigan State University Broad College of Business is coming to the LA area! \nYou are invited to a Broad College Alumni Reception with Dean Sanjay Gupta and our Broad College Advisory Board of Directors. \nJoin us for a wonderful night connecting with other Spartans\, meeting Broad College Leadership\, and hearing from MSU and the Broad College.
URL:https://broad.msu.edu/event/alumni-reception-in-los-angeles-ca/
LOCATION:Loews Santa Monica Beach Hotel\, 1700 Ocean Ave\, Santa Monica\, CA\, 90401\, United States
CATEGORIES:Accounting,Alumni Events,Featured Events,Finance,Hospitality Business,Management,Marketing,Supply Chain Management
ORGANIZER;CN="Alumni Relations":MAILTO:alumni@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190313T180000
DTEND;TZID=America/Detroit:20190313T200000
DTSTAMP:20190222T131210Z
CREATED:20190222T131150Z
LAST-MODIFIED:20190222T131210Z
UID:10002856-1552500000-1552507200@broad.msu.edu
SUMMARY:BroadX Houston
DESCRIPTION:Unique business research from top faculty at MSU\nBroadX is a series of alumni engagement events featuring MSU Broad College faculty discussing the ways MSU has a unique\, leading voice in business education and marketplace change. \nCome engage with your fellow alumni and world-renowned faculty as they all share short\, thought-provoking and inspirational ways their research impacts business\, the workplace and daily life. \nHosted at the Four Seasons Hotel\, one of the premier locations in Houston\, this Broad College event will give attendees the opportunity to network with other local alumni\, meet the Dean of the college – Sanjay Gupta\, and ask specific questions to the faculty in attendance. \nThe event is free\, and will include light appetizers and drinks. Attendees will receive discounted $18 valet parking.
URL:https://broad.msu.edu/event/broadx-houston/
LOCATION:Four Seasons Hotel\, 1300 Lamar St\, Houston\, TX\, 77010\, United States
CATEGORIES:Accounting,Alumni Events,College-wide Events,Featured Events,Hospitality Business,Management
ORGANIZER;CN="Alumni Relations":MAILTO:alumni@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190215T143000
DTEND;TZID=America/Detroit:20190215T183000
DTSTAMP:20190210T162057Z
CREATED:20190120T124144Z
LAST-MODIFIED:20190210T162057Z
UID:10002806-1550241000-1550255400@broad.msu.edu
SUMMARY:International Student Career and Resource Fair
DESCRIPTION:MSU International Students are invited to attend this unique career event! \nThis unique event focuses on job opportunities (full-time\, part-time and internship) in the student’s home country\, outside the United States\, and employment opportunities that require OPT\, CPT\, or sponsorship in the United States. \nIt also features resources from across campus and the community\, including student organizations\, on-campus support resources\, and community organizations aimed at supporting international initiatives. \nQuestions? Email Shinta Shintawati at shintawa@msu.edu.
URL:https://broad.msu.edu/event/international-student-career-and-resource-fair/
LOCATION:Spartan Stadium – Office Tower\, 535 Chestnut Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Career Management,Featured Events,Recruiting Events,Undergraduate Events
ORGANIZER;CN="Shinta Shintawati":MAILTO:shintawati@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190209T093000
DTEND;TZID=America/Detroit:20190209T123000
DTSTAMP:20190208T000748Z
CREATED:20190120T122938Z
LAST-MODIFIED:20190208T000748Z
UID:10002805-1549704600-1549715400@broad.msu.edu
SUMMARY:Full-Time MBA Exploration Program
DESCRIPTION:At this event\, attendees will learn about MSU’s Full-Time MBA Program academics\, admission criteria\, career options\, and student life. \nAgenda\n\n9:00 AM – 9:30 AM: Check-in\n9:30 AM – 10:30 AM: Welcome & Program Overview\n10:30 AM – 11:30 AM: Discussion with Current Students\n11:30 AM – 12:30 PM: Lunch\n12:00 PM – 1:00 PM: Evaluative Interviews
URL:https://broad.msu.edu/event/full-time-mba-exploration-program/
LOCATION:Eppley Center\, 667 N Shaw Ln\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Featured Events,Full-Time MBA
ORGANIZER;CN="MBA Admissions":MAILTO:mba@msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190202T100000
DTEND;TZID=America/Detroit:20190202T140000
DTSTAMP:20190130T185124Z
CREATED:20190120T122058Z
LAST-MODIFIED:20190130T185124Z
UID:10002804-1549101600-1549116000@broad.msu.edu
SUMMARY:Executive MBA Program Preview | Troy
DESCRIPTION:Join us for the opportunity to observe an Executive MBA class\, attend a comprehensive program overview\, and have lunch with current students and faculty.
URL:https://broad.msu.edu/event/executive-mba-program-preview-troy/
LOCATION:Management Education Center\, 811 W Square Lake Rd\, Troy\, MI\, 48098\, United States
CATEGORIES:Admissions Events,Executive MBA,Featured Events
ORGANIZER;CN="Sarah Ellis%2C Admissions & Academic Services Manager":MAILTO:sellis@broad.msu.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20190130T000000
DTEND;TZID=America/Detroit:20190130T180000
DTSTAMP:20190120T190944Z
CREATED:20190120T121614Z
LAST-MODIFIED:20190120T190944Z
UID:10002803-1548806400-1548871200@broad.msu.edu
SUMMARY:Supply Chain Management Fair
DESCRIPTION:Next day interviews are at Spartan Stadium in The Huntington Club on 01/31/2018 from 9:00am-5:00pm.
URL:https://broad.msu.edu/event/supply-chain-management-fair/
LOCATION:Breslin Student Events Center\, 534 Birch Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Career Management,Featured Events,Recruiting Events,Supply Chain Management,Undergraduate Events
END:VEVENT
END:VCALENDAR