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DTSTART;VALUE=DATE:20190424
DTEND;VALUE=DATE:20190425
DTSTAMP:20260419T022413
CREATED:20190226T205052Z
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SUMMARY:Spring 2019 CXM Best Practices Symposium: Understanding Customers and Engaging Employees
DESCRIPTION:Program Agenda \nProgram Overview\nHosted twice each year by CXM@MSU\, the CXM Best Practices Symposium is designed to provide participants with practical insights and the tools necessary to address what is quickly becoming an imperative for success in today’s competitive business work – effectively designing and managing the customer experience. In fact\, according to Gartner\, 89% of companies plan to compete primarily on the basis of customer experience this year. \nAll organizations want to live up to their brand promise\, deliver an exceptional customer experience\, and create brand advocates – but how is this feat actually accomplished? \nThe Spring 2019 CXM Best Practices Symposium is focused on providing attendees with practical and actionable tools and practices illustrated through a series of keynote speakers\, breakout sessions\, round table discussions\, and a networking reception. The Spring 2019 CXM Best Practices Symposium covers the spectrum of customer experience management practices\, with a special focus this symposium on Understanding Customers and Engaging Employees as part of the customer experience management process. \nKeynote Speakers\n \nCarol Campbell\nManaging Director – Consumer Insight\, Delta Air Lines\nFormer Director – Cast and Guest Experience\, The Walt Disney Company \nCarol Campbell Bio \n \nDenise Yohn\nBrand Leadership Expert and best selling author of “Extraordinary Experiences” and “What Great Brands Do” \nDenise Yohn Bio \nFeatured Speakers – Breakout Sessions\n \nSusan Emerick\nPrincipal and Founder\, Brands Rising LLC and author of “The Most Powerful Brand on Earth” \n \nSarah Hickey\nDirector – Research and Strategy\, Quicken Loans \n \nForrest Morgeson\nDirector of Research and Global Customer Satisfaction Index Manager\, ACSI\nAuthor of Citizen Satisfaction \n \nSilvia Dimma\nChief Human Resources Officer\, MSU Federal Credit Union \n \nSalvador Bravo\nSenior Experience Design Strategist\, Cast and Hue \n \nPatrick Sheposh\nGroup Director – Global Experience and Insights\, VMLY&R \n \nSarah Tarraf\nDirector – Customer Experience\, Gongos Inc. \n \nCamille Nicita\nPresident and CEO\, Gongos Inc. \nRegistration Fee\nIndividual Registration \n\n$250 Early Bird Rate ($295 beginning April 1)\nCX of M member: $195 Early Bird Rate ($250 beginning April 1)\nMSMR Advisory Board member: $195 Early Bird Rate ($250 beginning April 1)\nCXM@MSU Advisory Board member: No Charge\nCXM@MSU Faculty network member: No Charge\n\nGroup Registration  \n\nTable of 7 Participants: $1\,495 Early Bird Rate ($1\,795 beginning April 1)\nCX of M member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\nMSMR Advisory Board member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\nCXM@MSU Advisory Board member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\n\n  \nFor more information\, contact CXM@MSU Director Tom DeWitt at dewittth@msu.edu.
URL:https://broad.msu.edu/event/cxm-best-practices-symposium/
LOCATION:Kellogg Hotel & Conference Center\, 219 S Harrison Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Featured Events,Marketing
ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu
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