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DTSTART;TZID=America/Detroit:20191004T160000
DTEND;TZID=America/Detroit:20191006T140000
DTSTAMP:20260420T083935
CREATED:20190821T021439Z
LAST-MODIFIED:20191004T123449Z
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SUMMARY:Hilton Hackathon
DESCRIPTION:The first ever Hospitality Hackathon is coming to MSU. Co-hosted by Hilton and The School of Hospitality Business\, this Hackathon is a 3-day event composed of a challenge proposed by Hilton as well as a series of seminars covering various topics such as innovation\, analytics\, and consumer experiences. All MSU students are welcomed to participate. Let’s take hospitality to the next level! \nKickoff at 4 p.m. on Friday\, October 4 (N100\, Business College Complex) \n\nClick here for Hilton Hackathon\n\n 
URL:https://broad.msu.edu/event/hilton-hackathon/
LOCATION:North Business Building\, 632 Bogue St\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Accounting,College-wide Events,Featured Events,Finance,Hospitality Business,Management,Marketing,Supply Chain Management,Undergraduate Events
ORGANIZER;CN="Dr. Lu Zhang":MAILTO:zhanglu@broad.msu.edu
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DTSTART;TZID=America/Detroit:20191010T173000
DTEND;TZID=America/Detroit:20191010T193000
DTSTAMP:20260420T083935
CREATED:20190121T210250Z
LAST-MODIFIED:20190909T183957Z
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SUMMARY:Advancing Women in Business
DESCRIPTION:Join us for an event that is all about you! You’ll connect and network with like-minded women\, gain important insights tailored to professional women\, and leave re-invigorated to advance your own priorities. As professional women\, we seldom carve out time to focus on our own needs and priorities. MSU’s Broad College of Business recognizes the power women have to encourage and inspire each other to reach our full potential.
URL:https://broad.msu.edu/event/advancing-women-in-business/
LOCATION:Henry Center for Executive Development\, 3535 Forest Rd\, East Lansing\, MI\, 48910\, United States
CATEGORIES:Accounting,Alumni Events,Career Management,College-wide Events,Executive MBA,Featured Events,Finance,Full-Time MBA,Management,Marketing,Supply Chain Management
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DTSTART;VALUE=DATE:20191030
DTEND;VALUE=DATE:20191031
DTSTAMP:20260420T083935
CREATED:20190823T003059Z
LAST-MODIFIED:20191016T150657Z
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SUMMARY:Fall 2019 CXM Best Practices Symposium
DESCRIPTION:Program Agenda \nDesigning the Customer Experience & Customer Feedback and Continuous Improvement\nKellogg Center\, East Lansing\, Michigan\n  \nGartner has identified “10 Habits of Customer-Centric Organizations”. From ‘Continuously Listening to Customers’ to ‘Adapting to Customer Needs and Demands in Real-Time at least six of the 10 habits can be linked to two critical components of the customer experience management process: Designing the Customer Experience and Customer Feedback and Continuous Improvement \n \nWith the topics Designing the Customer Experience and Customer Feedback and Continuous Improvement at the forefront\, the Fall 2019 CXM Best Practices Symposium provides participants with opportunities to Learn\, Share\, and Grow through a program featuring an inspiring keynote speaker\, breakout session presentations\, and a panel discussion. \n  \n\nKeynote Speaker: Andrea Brimmer – CMO – Ally Financial\nThe Importance of Being Brave \n \n  \nReferred to as the “Chief Disruption Officer” of Ally Financial\, where she serves as the chief marketing and public relations officer\, Andrea is an industry thought leader\, winning the Financial Communication Society’s Marketer of the Year award last year and named to the Forbes list of the 50 Most Influential CMOs. “The best brands in the world do a phenomenal job of keeping consumers engaged in ways that are fun but also useful\,” Brimmer says. “We have to remember that consumers react with emotion. They react with their gut. They react as people\, not robots\,” Brimmer asserts. “Disruptive techniques break through the clutter and appeal to people with their hearts. That allows you to punch above your weight.” \n  \n  \n\nBreakout Session Presentations\nCustomer Experience Design\nSession Descriptions \n\n\nDarren Hood (Senior User Experience Designer) – United Wholesale Mortgage\nMicroexperience Awareness – Going Beyond the Touchpoint \n\n\nMichelle Kaptur (Manager – Global Customer Experience Strategy) and Laura Marie Casey  (Assistant Manager – Global Customer Experience Strategy) – General Motors\nBlueprints Aren’t just for Building Houses \n\nScott Watkins (Business Intelligence Executive) – Michigan Virtual\nDesign Sprints – A Means for Quickly Exploring Problems and Developing Solutions\nJeremy Franklin – VMLY&R (Director – Strategy & Insights) – VMLY&R and Jason Sprawka (Director\, US Customer Experience) – Ford\nWhere Does One Start When Designing a Customer Experience?\nBob Kiple (Global Customer Experience Strategy and Innovation – Retired) – General Motors\nHow to Avoid Getting Overcome by the Complexity of CX\nRebecca Selesky (Interim Director) – MSU Culinary Services\nMSU’s Extreme Makeover: The Design of a Customer-Centeric Dining Experience\nSean Claessen (Chief Strategy Officer) and Kay Van Slooten (Customer Experience Strategy Director) – Bond Brand Loyalty\nBuilding Wicked Customer Experiences and the Moments that Matter the Most\nMichael Baskin (Principle) – ONESPARK Experience Design\nInside Out CX Innovation: Engaging the Organization in Defining and Designing Customer-Centric Solutions\n\n\nCustomer Feedback and Continuous Improvement\nSession Descriptions \n\n\nNancy Flowers (Vice President – Member Experience) – Hagerty\nMeasuring the Moments that Matter \n\n\nJill Katic (Senior Director – Continuous Improvement) – Barton Malow\nDeveloping a Framework for Continuous Improvement  \n\n\nJeremy Burek (Director – Customer and Partner Care Operations) – Starbucks\nStarbucks Social Care Team – Scrubbing Social Media and Providing Solutions \n\n\nXavier Quenaudon  (Senior Vice President) – Burke\, Inc.\nDesigning a Holistic CX Management Program \n\n\nMichael Allenson (Co-Founder) – Xpedition\nAddressing the Root Causes of Why Customer Experience is Not Improving  \n\nJohn Joba (Analytics Translator) and David Robbins (Account Strategist) – Gongos\, Inc.\nGood\, Better\, and Best: Three Ways to Calculate the ROI of CX Initiatives\nRogerio Monteiro (Global Chief Client Officer) – Worthix\nUnderstanding Decision Drivers Beyond CSAT and NPS\n\n\nEngaging the Customer\nSession Descriptions \n\n\nJosh Stauffer (CEO and President) – Blue Flame Thinking\nGet Scrappy: Start Measuring Customer LTV with Digital \n\n\n  \n\nPanel Discussion \nDesigning the Customer Experience: Aligning CX and UX \n\nAleks Niestroj (Executive Director – Experience Strategy and Insights) – VMLY&R\nDarren Hood (Senior User Experience Designer) – United Wholesale Mortgage\nJosh Stauffer (CEO and President) – Blue Flame Thinking\nKatherine Ephlin (COO) – Gongos\, Inc\nLaurel Stanley (Global Manager of User Experience) – Steelcase\nAndrea (Dre) Wallace (Innovation Portfolio Manager) – Emergent Holdings
URL:https://broad.msu.edu/event/cxmmsu-fall-2019-cxm-best-practices-symposium/
LOCATION:Kellogg Hotel & Conference Center\, 219 S Harrison Rd\, East Lansing\, MI\, 48824\, United States
CATEGORIES:Featured Events,Marketing
ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu
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