BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Eli Broad College of Business | Michigan State University - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Eli Broad College of Business | Michigan State University
X-ORIGINAL-URL:https://broad.msu.edu
X-WR-CALDESC:Events for Eli Broad College of Business | Michigan State University
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Detroit
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210310T080000
DTEND;TZID=America/Detroit:20210310T091500
DTSTAMP:20260419T070714
CREATED:20210205T182001Z
LAST-MODIFIED:20210225T205438Z
UID:10003310-1615363200-1615367700@broad.msu.edu
SUMMARY:Business and Bagels: Eye On The Horizon: How Will You Embrace The Post-Pandemic Business Reality?
DESCRIPTION:It takes on average 66 days to adopt a new habit. There have been 335 days since the first state lockdown. By now\, consumers have adopted new habits that are transforming the business landscape. As the impact of the pandemic continues to unfold\, what can you do to fully embrace the new business reality? How might you leverage consumers’ new habits\, needs and expectations? Are there growth opportunities among these pandemic-related challenges? Ayalla Ruvio\, Ph.D.\, Marketing Professor in the Broad College of Business\, will share observations of how businesses are rebounding with a focus on consumers’ product and service needs. Attendees will learn key questions to ask of their business operations while keeping an eye on the horizon and preparing for a post-pandemic consumer reality. \nSession Presenter\nAyalla Ruvio\, Ph.D.\, is an applied consumer behavior researcher who focuses on issues such as identity and consumption\, material vs. experiential consumption\, consumer arrogance\, and cross-cultural consumer behavior. Her research has been published in refereed journals including the International Journal of Research in Marketing\, Journal of Academy of Marketing Science\, Journal of Product Innovation Management\, Journal of Business Research\, and Leadership Quarterly. She is the co-editor of the volume on “Consumer Behavior” in the International Encyclopedia of Marketing and the book “Identity and Consumption”. Prior to joining the Broad College faculty\, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has featured in numerous media outlets all over the world\, including CNN\, the TODAY show\, Good Morning America\, TIME magazine\, The New York Times\, Forbes\, Consumer Reports\, The Daily Telegraph\, The Atlantic\, The Telegraph\, and the Toronto STAR.
URL:https://broad.msu.edu/event/business-and-bagels-march/
LOCATION:Online
CATEGORIES:Featured Events,Marketing
ORGANIZER;CN="Executive Development Programs":MAILTO:edp@broad.msu.edu
END:VEVENT
END:VCALENDAR