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X-WR-CALNAME:Eli Broad College of Business | Michigan State University
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DTSTART;TZID=America/Detroit:20210907T190000
DTEND;TZID=America/Detroit:20210907T203000
DTSTAMP:20260419T152517
CREATED:20210901T204906Z
LAST-MODIFIED:20210901T204906Z
UID:10003135-1631041200-1631046600@broad.msu.edu
SUMMARY:Using Cultural Distance in International Business Research: Tips and Trends - Research Spotlight by MSU & Texas A&M CIBERS
DESCRIPTION:For this webinar\, we invited three international business/marketing scholars who have recently published important work on the measurement of cultural distance. Specifically\, our panelists will discuss their research addressing contemporary conceptual and methodological best practices for using cultural distance in international marketing/business research. This webinar will include short presentations followed by a discussion moderated by the co-hosts: Dr. Ahmet Kirca\, MSU\, and Dr. David Griffith\, Texas A&M university.
URL:https://broad.msu.edu/event/using-cultural-distance-in-international-business-research-tips-and-trends-research-spotlight-by-msu-texas-am-cibers/
LOCATION:Online
CATEGORIES:Featured Events,International Business Center,Marketing
ORGANIZER;CN="International Business Center":MAILTO:ibc@msu.edu
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