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February 2021

Marketing & Change Management Through Uncertainty

Tuesday, February 23
10:30 am
-11:30 am
Online MI United States + Google Map

In partnership with Forbes, the Broad College of Business Department of Marketing, the College of Communication Arts & Sciences Department of Advertising, and University Advancement invite students to participate in the MSU Chief Marketing Officer (CMO) Symposium on Tuesday, February 23, 2021. Participants will have an opportunity to interact with MSU alumni serving their organization in a leadership marketing role. This is open to all MSU students, and interested students should register for each of the following events. Guest Panelists:…

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Community Engagement & DEI: CMO Viewpoint

Tuesday, February 23
1:00 pm
-2:00 pm
Online MI United States + Google Map

In partnership with Forbes, the Broad College of Business Department of Marketing, the College of Communication Arts & Sciences Department of Advertising, and University Advancement invite students to participate in the MSU Chief Marketing Officer (CMO) Symposium on Tuesday, February 23, 2021. Participants will have an opportunity to interact with MSU alumni serving their organization in a leadership marketing role. This is open to all MSU students, and interested students should register for each of the following events. Guest Panelists:…

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Chief Marketing Officer (CMO) Networking with Students

Tuesday, February 23
3:00 pm
-4:00 pm
Online MI United States + Google Map

In partnership with Forbes, the Broad College of Business Department of Marketing, the College of Communication Arts & Sciences Department of Advertising, and University Advancement invite students to participate in the MSU Chief Marketing Officer (CMO) Symposium on Tuesday, February 23, 2021. Participants will have an opportunity to interact with MSU alumni serving their organization in a leadership marketing role. This is open to all MSU students, and interested students should register for each of the following events. The final…

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MSU Spring Career Days: Marketing, Sales, Advertising, Media and Professional Communications

Wednesday, February 24
4:00 pm
-7:30 pm
Online MI United States + Google Map

Spring Career Days are your opportunity to meet with employers interested in hiring MSU students for internships, full-time, and part-time opportunities. This day of the fair is focused on opportunities related to Sales, Marketing, Advertising, Professional Communications Public Relations and Media. Where is the fair? The fair is held virtually from within Handshake. Who can attend? Spring Career Days are open to all students at MSU. What do I need to do? Register to attend the fair on Handshake, and then sign up…

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March 2021

Business and Bagels: Eye On The Horizon: How Will You Embrace The Post-Pandemic Business Reality?

Wednesday, March 10
8:00 am
-9:15 am
Online MI United States + Google Map

It takes on average 66 days to adopt a new habit. There have been 335 days since the first state lockdown. By now, consumers have adopted new habits that are transforming the business landscape. As the impact of the pandemic continues to unfold, what can you do to fully embrace the new business reality? How might you leverage consumers’ new habits, needs and expectations? Are there growth opportunities among these pandemic-related challenges? Ayalla Ruvio, Ph.D., Marketing Professor in the Broad…

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May 2021

Publishing in International Business Research

Tuesday, May 11
7:00 pm
-8:30 pm
Online MI United States + Google Map

In this webinar, editors of three prominent journals in the international business field will discuss key trends, topics and issues in IB research, as well as the best practices for publishing in leading international business journals. This webinar will include short presentations followed by discussions moderated by the co-hosts, Dr. Ahmet Kirca from Michigan State University and Dr. David Griffith from Texas A&M University.

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July 2021

Executive Session: Rob Elliott EVP at Hungry Howie’s Pizza

Wednesday, July 28
11:00 am
-11:45 am
Online MI United States + Google Map

From Little Caesars and Quiznos, to now Hungry Howie’s Pizza, Rob has carved out a marketing specialty in the food and beverage industry that spans MarketingManagement, Budgeting, Market Planning and more.

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September 2021

Using Cultural Distance in International Business Research: Tips and Trends – Research Spotlight by MSU & Texas A&M CIBERS

Tuesday, September 7
7:00 pm
-8:30 pm
Online MI United States + Google Map

For this webinar, we invited three international business/marketing scholars who have recently published important work on the measurement of cultural distance. Specifically, our panelists will discuss their research addressing contemporary conceptual and methodological best practices for using cultural distance in international marketing/business research. This webinar will include short presentations followed by a discussion moderated by the co-hosts: Dr. Ahmet Kirca, MSU, and Dr. David Griffith, Texas A&M university.

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October 2021

Careers in Business – Marketing/Management Fair VIRTUAL

Thursday, October 7
4:00 pm
-7:00 pm
Online MI United States + Google Map

Careers in Business –Marketing/Management Fair is the 4th of 5 Careers in Business Fairs taking place this fall. While this fair is geared towards Marketing/Management students, all students and all majors are welcome to attend the fair. Students can register to attend 10 minute 1:1 sessions and/or 30 minute group sessions with employers. On the day of the fair, students should log into Handshake utilizing Google Chrome or Mozilla Firefox on a computer for the best connection. When logging in to 1:1 or group…

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“Globalization, Islam, and Marketing” – Research Spotlight by MSU-CIBER and MSU-MSP

Thursday, October 14
1:00 pm
-2:30 pm
Online MI United States

The global Muslim market, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry, Islamic branding, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca (Director MSU-CIBER) and MohammadH. Khalil (MSU-MSP). Speakers: Dr. Jonathan Wilson, Professor of Brand Strategy & Culture, Director - Regents University, London…

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