BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eli Broad College of Business | Michigan State University - ECPv6.15.17.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Eli Broad College of Business | Michigan State University X-ORIGINAL-URL:https://broad.msu.edu X-WR-CALDESC:Events for Eli Broad College of Business | Michigan State University REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Detroit BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20180311T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20181104T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220624T150000 DTEND;TZID=America/Detroit:20220624T153000 DTSTAMP:20260430T213709 CREATED:20220523T151704Z LAST-MODIFIED:20230220T201729Z UID:10003546-1656082800-1656084600@broad.msu.edu SUMMARY:MS-CXM Virtual Info Session DESCRIPTION:Join us for this virtual information session to learn more about the MSU MS-CXM program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/virtual-info-sessions-2/2022-06-24/ LOCATION:Online CATEGORIES:Admissions Events,M.S. in Customer Experience Management,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220624T090000 DTEND;TZID=America/Detroit:20220624T093000 DTSTAMP:20260430T213709 CREATED:20220520T203118Z LAST-MODIFIED:20230220T201108Z UID:10003541-1656061200-1656063000@broad.msu.edu SUMMARY:MS-CXM Virtual Info Session DESCRIPTION:Join us for this virtual information session to learn more about the MSU MS-CXM program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/virtual-info-sessions/2022-06-24/ LOCATION:Online CATEGORIES:Admissions Events,M.S. in Customer Experience Management,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220617T150000 DTEND;TZID=America/Detroit:20220617T153000 DTSTAMP:20260430T213709 CREATED:20220523T151704Z LAST-MODIFIED:20230220T201729Z UID:10003545-1655478000-1655479800@broad.msu.edu SUMMARY:MS-CXM Virtual Info Session DESCRIPTION:Join us for this virtual information session to learn more about the MSU MS-CXM program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/virtual-info-sessions-2/2022-06-17/ LOCATION:Online CATEGORIES:Admissions Events,M.S. in Customer Experience Management,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220617T090000 DTEND;TZID=America/Detroit:20220617T093000 DTSTAMP:20260430T213709 CREATED:20220520T203118Z LAST-MODIFIED:20230220T201108Z UID:10003540-1655456400-1655458200@broad.msu.edu SUMMARY:MS-CXM Virtual Info Session DESCRIPTION:Join us for this virtual information session to learn more about the MSU MS-CXM program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/virtual-info-sessions/2022-06-17/ LOCATION:Online CATEGORIES:Admissions Events,M.S. in Customer Experience Management,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220610T150000 DTEND;TZID=America/Detroit:20220610T153000 DTSTAMP:20260430T213709 CREATED:20220523T151704Z LAST-MODIFIED:20230220T201729Z UID:10003544-1654873200-1654875000@broad.msu.edu SUMMARY:MS-CXM Virtual Info Session DESCRIPTION:Join us for this virtual information session to learn more about the MSU MS-CXM program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/virtual-info-sessions-2/2022-06-10/ LOCATION:Online CATEGORIES:Admissions Events,M.S. in Customer Experience Management,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220610T120000 DTEND;TZID=America/Detroit:20220610T123000 DTSTAMP:20260430T213709 CREATED:20220520T220351Z LAST-MODIFIED:20220615T135307Z UID:10003543-1654862400-1654864200@broad.msu.edu SUMMARY:MS Marketing Research Virtual Info Sessions DESCRIPTION:Join us for this virtual information session to learn more about the MSU MSMR program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/msmr-virtual-info-june/2022-06-10/ LOCATION:Virtual CATEGORIES:Admissions Events,M.S. in Marketing Research,Marketing END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220610T090000 DTEND;TZID=America/Detroit:20220610T093000 DTSTAMP:20260430T213709 CREATED:20220520T203118Z LAST-MODIFIED:20230220T201108Z UID:10003539-1654851600-1654853400@broad.msu.edu SUMMARY:MS-CXM Virtual Info Session DESCRIPTION:Join us for this virtual information session to learn more about the MSU MS-CXM program. All attendees and questions are welcome! URL:https://broad.msu.edu/event/virtual-info-sessions/2022-06-10/ LOCATION:Online CATEGORIES:Admissions Events,M.S. in Customer Experience Management,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220406T180000 DTEND;TZID=America/Detroit:20220406T200000 DTSTAMP:20260430T213709 CREATED:20210913T190733Z LAST-MODIFIED:20210913T190733Z UID:10003479-1649268000-1649275200@broad.msu.edu SUMMARY:Innovate State: Innovation & Inclusivity DESCRIPTION:The Innovate State Speaker Series brings both emerging and accomplished Spartans back to campus for a fireside chat-style interview. These 60-minute sessions offer the chance for guests to share their perspectives on a wide array of topics like innovation\, startup life\, investments\, and career paths. Students get the opportunity to hear firsthand about the hard knocks of the entrepreneurship & innovation hustle to maintaining work/life balance. These are stories of success\, stories of failures\, and stories of uncommon will—and you do not want to miss them. \nInnovate State kicks-off at 6 p.m. ET and are free to the community. Events will be offered in a hybrid-format\, offering attendance options in-person & virtually. Early registration is highly encouraged. \n\n\nAbout our Speaker\nRob Smith\, CEO & Founder\, The Phluid Project / GET Phluid / The Phluid Foundation \nRob Smith\, the CEO & Founder of The Phluid Project\, has created a brand\, combining his retail profession with his passion: a commitment to social justice. \nAfter graduating from Michigan State University\, Rob began a long retail career—spanning over 30 years—orchestrating multi-billion dollar businesses through merchandising\, e-commerce\, marketing\, product development\, and supply chain management. He worked his way through Macy’s for over two decades\, working within four divisions and finishing with his final position as GMM/EVP Macy’s Corporate in product merchandising. \nGaining new experiences\, Rob became GMM/EVP at Victoria’s Secret direct. He was the Children’s Global Chief Product Officer for Nike\, Levi’s Jordan\, Hurley\, and Converse with Haddad Brands. Rob mentors numerous fashion brands and designers\, leads the CSR committee as a member of Steve Madden Ltd’s Board of Directors and raises critical funds for LGBTQIA+ organizations. He’s the former Board Chair for The Hetrick-Martin Institute\, which empowers\, educates\, and advocates on behalf of LGBTQIA+ youth worldwide and has also served on the board of directors for Athlete Ally\, eliminating homophobia and transphobia in sports. \nToday\, Rob leads and manages The Phluid Project\, a leader in gender-free fashion. Phluid\, joining a global movement of freedom\, authenticity\, and self-expression\, leads with values\, a powerful community\, and a fearlessness to challenge the status quo. Phluid thoughtfully expands into new spaces where they can offer insight\, education\, and impact\, including GET Phluid (gender-expansive training) and The Phluid Phoundation\, a nonprofit supporting the most at-risk members of the LGBTQIA+ community (trans women of color and homeless queer youth). \nRob lives in NYC with his husband\, Rod Grozier\, and his dog\, Jackson. URL:https://broad.msu.edu/event/innovate-state-innovation-inclusivity/ LOCATION:Entrepreneurship Lab\, 651 N Shaw Ln\, East Lansing\, MI\, 48824\, United States CATEGORIES:College-wide Events,Diversity, Equity & Inclusion,Entrepreneurship,Featured Events,Marketing,Supply Chain Management ORGANIZER;CN="Burgess Institute for Entrepreneurship &%3B Innovation":MAILTO:eship@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20220315T180000 DTEND;TZID=America/Detroit:20220315T200000 DTSTAMP:20260430T213709 CREATED:20210913T185408Z LAST-MODIFIED:20210913T185427Z UID:10003478-1647367200-1647374400@broad.msu.edu SUMMARY:Innovate State: Changing the Game for Student Athletes DESCRIPTION:The Innovate State Speaker Series brings both emerging and accomplished Spartans back to campus for a fireside chat-style interview. These 60-minute sessions offer the chance for guests to share their perspectives on a wide array of topics like innovation\, startup life\, investments\, and career paths. Students get the opportunity to hear firsthand about the hard knocks of the entrepreneurship & innovation hustle to maintaining work/life balance. These are stories of success\, stories of failures\, and stories of uncommon will—and you do not want to miss them. Innovate State kicks-off at 6 p.m. ET and are free to the community. Events will be offered in a hybrid-format\, offering attendance options in-person & virtually. Early registration is highly encouraged. \n\n\nAbout our Speaker\nAshton Keys\, Co-Founder & CEO\, Athlytic Inc. \nAshton Keys is a Detroit native and an Experience Architecture graduate from Michigan State University. He is an established professional in technology with experience working in UX design\, engineering\, product management\, and growth marketing. He has held two prestigious entrepreneurship fellowships with Invest Detroit Ventures and Venture for America. He has a background in building digital marketplaces\, where he most recently worked as a Product Manager at Rocket Homes\, helping to launch their mobile app experience. Ashton is passionate about sports and technology. While establishing his company\, Athlytic\, Ashton was at the forefront of the NCAA’s name\, image\, and likeness ruling. URL:https://broad.msu.edu/event/innovate-state-changing-the-game-for-student-athletes/ LOCATION:Entrepreneurship Lab\, 651 N Shaw Ln\, East Lansing\, MI\, 48824\, United States CATEGORIES:College-wide Events,Entrepreneurship,Management,Marketing ORGANIZER;CN="Burgess Institute for Entrepreneurship &%3B Innovation":MAILTO:eship@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20211103T180000 DTEND;TZID=America/Detroit:20211103T200000 DTSTAMP:20260430T213709 CREATED:20210910T150836Z LAST-MODIFIED:20210910T150905Z UID:10003467-1635962400-1635969600@broad.msu.edu SUMMARY:Innovate State: The Future of Food DESCRIPTION:The Innovate State Speaker Series brings both emerging and accomplished Spartans back to campus for a fireside chat-style interview. These 60-minute sessions offer the chance for guests to share their perspectives on a wide array of topics like innovation\, startup life\, investments\, and career paths. These are stories of success\, stories of failures\, and stories of uncommon will—and you do not want to miss them. Innovate State kicks off at 6 p.m. ET and are free to the community. Events will be offered in a hybrid format\, offering attendance options in-person & virtually. Early registration is highly encouraged. \nAbout our Speakers\nBrian Lai\, Co-Founder\, The Only Bean \nBrian is a first-generation Asian American who embraced an entrepreneurial spirit at an early age while helping his parents run their restaurant. He started his first business when he was 14 and after graduating from MSU with a Bachelor’s in Marketing\, he spent his early career in sales and marketing. In 2015\, he got his master’s degree at Hult International Business School in Shanghai and Dubai. In 2015\, he started an ecommerce business while traveling and in 2018\, co-founded The Only Bean. \nKristine Yang\, Founder\, The Only Bean \nKristine Yang grew up in Battle Creek\, Michigan\, where she was surrounded by a family of food scientists. After graduating from Michigan State\, she spent her early years in retail and international business while obtaining her MBA. Her business experience and curiosity for innovative food products led her to create The Only Bean\, a plant-based food company using beans to develop innovative food products that are sustainable\, healthy\, and delicious. URL:https://broad.msu.edu/event/innovate-state-the-future-of-food/ LOCATION:Entrepreneurship Lab\, 651 N Shaw Ln\, East Lansing\, MI\, 48824\, United States CATEGORIES:Entrepreneurship,Featured Events,Marketing ORGANIZER;CN="Burgess Institute for Entrepreneurship &%3B Innovation":MAILTO:eship@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20211014T130000 DTEND;TZID=America/Detroit:20211014T143000 DTSTAMP:20260430T213709 CREATED:20210903T151813Z LAST-MODIFIED:20211005T200310Z UID:10003141-1634216400-1634221800@broad.msu.edu SUMMARY:"Globalization\, Islam\, and Marketing" - Research Spotlight by MSU-CIBER and MSU-MSP DESCRIPTION:The global Muslim market\, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024\, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry\, Islamic branding\, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca\n(Director MSU-CIBER) and MohammadH. Khalil (MSU-MSP). \nSpeakers:\nDr. Jonathan Wilson\, Professor of Brand Strategy & Culture\, Director – Regents University\, London \nDr. Elif Izberk-Bilgin\, Associate Professor of Marketing – University of Michigan\, Dearborn \nDr. Cedomir Nestorovic\, Professor of International Marketing and Geopolitics – ESSEC Singapore URL:https://broad.msu.edu/event/globalization-islam-and-marketing-research-spotlight-by-msu-ciber-and-msu-msp/ LOCATION:Online CATEGORIES:International Business Center,Marketing ORGANIZER;CN="International Business Center":MAILTO:ibc@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20211007T160000 DTEND;TZID=America/Detroit:20211007T190000 DTSTAMP:20260430T213709 CREATED:20210824T194456Z LAST-MODIFIED:20210824T194456Z UID:10003124-1633622400-1633633200@broad.msu.edu SUMMARY:Careers in Business - Marketing/Management Fair VIRTUAL DESCRIPTION:Careers in Business –Marketing/Management Fair is the 4th of 5 Careers in Business Fairs taking place this fall. While this fair is geared towards Marketing/Management students\, all students and all majors are welcome to attend the fair. Students can register to attend 10 minute 1:1 sessions and/or 30 minute group sessions with employers. On the day of the fair\, students should log into Handshake utilizing Google Chrome or Mozilla Firefox on a computer for the best connection. When logging in to 1:1 or group sessions\, allow employers time to enter the session before logging out. Employers will be hosting back-to-back sessions and may be running behind. URL:https://broad.msu.edu/event/careers-in-business-marketing-management-fair-virtual/ LOCATION:Online CATEGORIES:Career Management,Management,Marketing,Recruiting Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210907T190000 DTEND;TZID=America/Detroit:20210907T203000 DTSTAMP:20260430T213709 CREATED:20210901T204906Z LAST-MODIFIED:20210901T204906Z UID:10003135-1631041200-1631046600@broad.msu.edu SUMMARY:Using Cultural Distance in International Business Research: Tips and Trends - Research Spotlight by MSU & Texas A&M CIBERS DESCRIPTION:For this webinar\, we invited three international business/marketing scholars who have recently published important work on the measurement of cultural distance. Specifically\, our panelists will discuss their research addressing contemporary conceptual and methodological best practices for using cultural distance in international marketing/business research. This webinar will include short presentations followed by a discussion moderated by the co-hosts: Dr. Ahmet Kirca\, MSU\, and Dr. David Griffith\, Texas A&M university. URL:https://broad.msu.edu/event/using-cultural-distance-in-international-business-research-tips-and-trends-research-spotlight-by-msu-texas-am-cibers/ LOCATION:Online CATEGORIES:Featured Events,International Business Center,Marketing ORGANIZER;CN="International Business Center":MAILTO:ibc@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210728T110000 DTEND;TZID=America/Detroit:20210728T114500 DTSTAMP:20260430T213709 CREATED:20210617T175411Z LAST-MODIFIED:20210617T175411Z UID:10003362-1627470000-1627472700@broad.msu.edu SUMMARY:Executive Session: Rob Elliott EVP at Hungry Howie's Pizza DESCRIPTION:From Little Caesars and Quiznos\, to now Hungry Howie’s Pizza\, Rob has carved out a marketing specialty in the food and beverage industry that spans MarketingManagement\, Budgeting\, Market Planning and more. URL:https://broad.msu.edu/event/executive-session-rob-elliott-evp-at-hungry-howies-pizza/ LOCATION:Online CATEGORIES:Featured Events,Management,Marketing ORGANIZER;CN="Virtual Intern Experience (Garth Motschenbacher)":MAILTO:motschen@egr.msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210511T190000 DTEND;TZID=America/Detroit:20210511T203000 DTSTAMP:20260430T213710 CREATED:20210415T171144Z LAST-MODIFIED:20210504T165358Z UID:10003341-1620759600-1620765000@broad.msu.edu SUMMARY:Publishing in International Business Research DESCRIPTION:In this webinar\, editors of three prominent journals in the international business field will discuss key trends\, topics and issues in IB research\, as well as the best practices for publishing in leading international business journals. This webinar will include short presentations followed by discussions moderated by the co-hosts\, Dr. Ahmet Kirca from Michigan State University and Dr. David Griffith from Texas A&M University. \nPanelists: \n\nDr. Ajay Gaur\, Editor in Chief of Journal of World Business\nDr. Kelly Hewett\, Editor-in-Chief of Journal of International Marketing\nDr. Vikas Kumar\, Editor-in-Chief of Journal of International Management URL:https://broad.msu.edu/event/publishing-in-international-business-research/ LOCATION:Online CATEGORIES:Featured Events,International Business Center,Management,Marketing ORGANIZER;CN="International Business Center":MAILTO:ibc@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210310T080000 DTEND;TZID=America/Detroit:20210310T091500 DTSTAMP:20260430T213710 CREATED:20210205T182001Z LAST-MODIFIED:20210225T205438Z UID:10003310-1615363200-1615367700@broad.msu.edu SUMMARY:Business and Bagels: Eye On The Horizon: How Will You Embrace The Post-Pandemic Business Reality? DESCRIPTION:It takes on average 66 days to adopt a new habit. There have been 335 days since the first state lockdown. By now\, consumers have adopted new habits that are transforming the business landscape. As the impact of the pandemic continues to unfold\, what can you do to fully embrace the new business reality? How might you leverage consumers’ new habits\, needs and expectations? Are there growth opportunities among these pandemic-related challenges? Ayalla Ruvio\, Ph.D.\, Marketing Professor in the Broad College of Business\, will share observations of how businesses are rebounding with a focus on consumers’ product and service needs. Attendees will learn key questions to ask of their business operations while keeping an eye on the horizon and preparing for a post-pandemic consumer reality. \nSession Presenter\nAyalla Ruvio\, Ph.D.\, is an applied consumer behavior researcher who focuses on issues such as identity and consumption\, material vs. experiential consumption\, consumer arrogance\, and cross-cultural consumer behavior. Her research has been published in refereed journals including the International Journal of Research in Marketing\, Journal of Academy of Marketing Science\, Journal of Product Innovation Management\, Journal of Business Research\, and Leadership Quarterly. She is the co-editor of the volume on “Consumer Behavior” in the International Encyclopedia of Marketing and the book “Identity and Consumption”. Prior to joining the Broad College faculty\, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has featured in numerous media outlets all over the world\, including CNN\, the TODAY show\, Good Morning America\, TIME magazine\, The New York Times\, Forbes\, Consumer Reports\, The Daily Telegraph\, The Atlantic\, The Telegraph\, and the Toronto STAR. URL:https://broad.msu.edu/event/business-and-bagels-march/ LOCATION:Online CATEGORIES:Featured Events,Marketing ORGANIZER;CN="Executive Development Programs":MAILTO:edp@broad.msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210224T160000 DTEND;TZID=America/Detroit:20210224T193000 DTSTAMP:20260430T213710 CREATED:20210219T190734Z LAST-MODIFIED:20210223T173322Z UID:10003319-1614182400-1614195000@broad.msu.edu SUMMARY:MSU Spring Career Days: Marketing\, Sales\, Advertising\, Media and Professional Communications DESCRIPTION:Spring Career Days are your opportunity to meet with employers interested in hiring MSU students for internships\, full-time\, and part-time opportunities. \nThis day of the fair is focused on opportunities related to Sales\, Marketing\, Advertising\, Professional Communications Public Relations and Media. \nWhere is the fair? The fair is held virtually from within Handshake. \nWho can attend? Spring Career Days are open to all students at MSU. \nWhat do I need to do? Register to attend the fair on Handshake\, and then sign up for 1:1 and group sessions with the employers you’d like to meet with. On the day of the fair\, simply log into Handshake\, navigate to the fair page\, and click on the my sessions tab to start your meetings. \nHow can I prepare? Research the companies. Know what kinds of opportunities they offer\, research news related to them\, and review their website. Prepare questions for the company\, and review your qualifications so that you are prepared to talk about past experiences and how they would relate to the duties you’d perform in the job. \n\nWhat should I wear? We recommend business casual or business professional. A suit\, slacks and a blazer or a professional dress is preferred. \nHave a question or need support during the fair? Career Services will be hosting a Zoom Room at 3:30 pm before the fair for all of your questions: URL:https://broad.msu.edu/event/msu-spring-career-days-marketing-sales-advertising-media-and-professional-communications/ LOCATION:Online CATEGORIES:Marketing,Undergraduate Events ORGANIZER;CN="Randi Martinez":MAILTO:mart1705@vps.msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210223T150000 DTEND;TZID=America/Detroit:20210223T160000 DTSTAMP:20260430T213710 CREATED:20210212T174902Z LAST-MODIFIED:20210212T183520Z UID:10003313-1614092400-1614096000@broad.msu.edu SUMMARY:Chief Marketing Officer (CMO) Networking with Students DESCRIPTION:In partnership with Forbes\, the Broad College of Business Department of Marketing\, the College of Communication Arts & Sciences Department of Advertising\, and University Advancement invite students to participate in the MSU Chief Marketing Officer (CMO) Symposium on Tuesday\, February 23\, 2021. \nParticipants will have an opportunity to interact with MSU alumni serving their organization in a leadership marketing role. This is open to all MSU students\, and interested students should register for each of the following events. \nThe final networking event will include guest panelists from the Marketing & Change Management Through Uncertainty event\, the Community Engagement & DEI: CMO Viewpoint event\, as well as a number of additional alumni who are leaders in the field of Marketing. URL:https://broad.msu.edu/event/chief-marketing-officer-cmo-networking-with-students/ LOCATION:Online CATEGORIES:Marketing ORGANIZER;CN="Eric Doerr":MAILTO:doerre@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210223T130000 DTEND;TZID=America/Detroit:20210223T140000 DTSTAMP:20260430T213710 CREATED:20210212T174822Z LAST-MODIFIED:20210212T183535Z UID:10003312-1614085200-1614088800@broad.msu.edu SUMMARY:Community Engagement & DEI: CMO Viewpoint DESCRIPTION:In partnership with Forbes\, the Broad College of Business Department of Marketing\, the College of Communication Arts & Sciences Department of Advertising\, and University Advancement invite students to participate in the MSU Chief Marketing Officer (CMO) Symposium on Tuesday\, February 23\, 2021. \nParticipants will have an opportunity to interact with MSU alumni serving their organization in a leadership marketing role. This is open to all MSU students\, and interested students should register for each of the following events. \nGuest Panelists:\n\nAndrea Brimmer\, (B.A. Advertising)\, CMO\, Ally Financial\nErica Hughes\, (B.A. Communication)\, Director of Multicultural Marketing\, Ally Financial\nMolly Ball\, (B.S. Agriculture & Natural Resources Communications)\, President & CMO\, National FFA\nFoundation\nLisa Dancsok\, (B.A. Advertising\, MBA)\, Chief Brand and Impact Officer\, Arizona Community Foundation URL:https://broad.msu.edu/event/community-engagement-dei-cmo-viewpoint/ LOCATION:Online CATEGORIES:Marketing ORGANIZER;CN="Eric Doerr":MAILTO:doerre@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210223T103000 DTEND;TZID=America/Detroit:20210223T113000 DTSTAMP:20260430T213710 CREATED:20210211T192136Z LAST-MODIFIED:20210212T195721Z UID:10003311-1614076200-1614079800@broad.msu.edu SUMMARY:Marketing & Change Management Through Uncertainty DESCRIPTION:In partnership with Forbes\, the Broad College of Business Department of Marketing\, the College of Communication Arts & Sciences Department of Advertising\, and University Advancement invite students to participate in the MSU Chief Marketing Officer (CMO) Symposium on Tuesday\, February 23\, 2021. \nParticipants will have an opportunity to interact with MSU alumni serving their organization in a leadership marketing role. This is open to all MSU students\, and interested students should register for each of the following events. \nGuest Panelists:\n\nArun Sinha\, (M.A. Advertising)\, Advisor and Chief Marketing Officer\, Vestrata\nMelissa Boudreau\, (M.A. Advertising)\, EVP/CMO FILMFROG Marketing and Founder & CEO of It Fits\nBar\nApril Clobes\, (B.A. Marketing; M.A. Advertising)\, CEO\, MSU Federal Credit Union\nSteve Heitzner (B.A Marketing)\, Chief Sales & Marketing Officer\, Marriott International (ret. December 2020)\n\n  URL:https://broad.msu.edu/event/marketing-change-management-through-uncertainty/ LOCATION:Online CATEGORIES:Featured Events,Marketing END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210219T120000 DTEND;TZID=America/Detroit:20210219T130000 DTSTAMP:20260430T213710 CREATED:20210113T190702Z LAST-MODIFIED:20210218T181449Z UID:10003289-1613736000-1613739600@broad.msu.edu SUMMARY:Major and Career Exploration: Marketing Related Majors at MSU DESCRIPTION:Join Undergraduate Academic Services for the Broad College of Business as we explore Marketing related majors at MSU. \nCareer opportunities\, program information\, and live Q&A with our presenters\, including: \n\nCoby Moscowitz\, Graduate Assistant for the Department of Marketing\nRandi Martinez\, Career Consultant\, College of Communication Arts and Sciences\nLarry Zink\, Senior Academic Specialist\, Industrial Relations/Outreach Coordinator\, Department of Agricultural\, Food\, and Resource Economics\nNaomi Neilsen\, Associate Director\, Russell Palmer Career Management Center URL:https://broad.msu.edu/event/major-and-career-exploration-marketing-related-majors-at-msu/ LOCATION:Online CATEGORIES:Featured Events,Major Exploration Sessions,Marketing ORGANIZER;CN="Undergraduate Academic Services (UAS)":MAILTO:undergrad@broad.msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20210115T130000 DTEND;TZID=America/Detroit:20210115T140000 DTSTAMP:20260430T213710 CREATED:20201215T204443Z LAST-MODIFIED:20210105T190855Z UID:10003273-1610715600-1610719200@broad.msu.edu SUMMARY:MS Marketing Research Virtual Micro-Conference and Information Session DESCRIPTION:Event Flyer \n \n  \nThis event is hosted by the #1 ranked Master of Science in Marketing Research (MSMR) program at Michigan State University. The content highlighted will include essential knowledge and insight into the future-focused marketing research\, insights\, and analytics career paths. MSMR Board members and alumni will share their experiences and professional stories with interested attendees seeking to study with MSMR program and grow their career in this field. The event will also include an alumni panel moderated by MSMR Board chairperson and CEO Merrill Dubrow. The alumni panel will feature the following guests\, to learn more about their stories visit the Spartan Insights Podcast (available on Apple Podcasts\, Spotify\, Google Play\, and YouTube): \n\nArturo Fausto\, Global Brand Research Lead at Cadillac\nEmily Allen\, Market Research Manager at Google\nKatie Caldwell\, Research Analyst at Quicken Loans\nMaryann Stockard\, Customer Insights Manager at Zillow\n\nHelpful information regarding how to participate in the MSMR program either in person or fully online will also be provided. This event is open to anyone at MSU or external interested in attending. URL:https://broad.msu.edu/event/ms-marketing-research-virtual-micro-conference-and-information-session/ LOCATION:Online CATEGORIES:Marketing END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20200217T183000 DTEND;TZID=America/Detroit:20200217T200000 DTSTAMP:20260430T213710 CREATED:20200123T143006Z LAST-MODIFIED:20200123T143900Z UID:10003055-1581964200-1581969600@broad.msu.edu SUMMARY:Q&A with President Stanley DESCRIPTION:  \nASMSU is hosting a Question and Answer event with President Samuel L. Stanley Jr.\, M.D. on Presidents’ Day and has extended an invitation to everyone in the Broad College to attend. The event will be held in Room N130 of the Business College Complex. \nStudents\, faculty and staff can submit questions to President Stanley in advance via an online form\, (login to Google account with MSU NetID required). \nAny questions can be directed to executive.assistant@asmsu.msu.edu. URL:https://broad.msu.edu/event/qa-with-president-stanley/ LOCATION:North Business Building\, 632 Bogue St\, East Lansing\, MI\, 48824\, United States CATEGORIES:Accounting,College-wide Events,Featured Events,Finance,Hospitality Business,Management,Marketing,Supply Chain Management,Undergraduate Events ORGANIZER;CN="ASMSU":MAILTO:executive.assistant@asmsu.msu.edu END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20191030 DTEND;VALUE=DATE:20191031 DTSTAMP:20260430T213710 CREATED:20190823T003059Z LAST-MODIFIED:20191016T150657Z UID:10002963-1572393600-1572479999@broad.msu.edu SUMMARY:Fall 2019 CXM Best Practices Symposium DESCRIPTION:Program Agenda \nDesigning the Customer Experience & Customer Feedback and Continuous Improvement\nKellogg Center\, East Lansing\, Michigan\n  \nGartner has identified “10 Habits of Customer-Centric Organizations”. From ‘Continuously Listening to Customers’ to ‘Adapting to Customer Needs and Demands in Real-Time at least six of the 10 habits can be linked to two critical components of the customer experience management process: Designing the Customer Experience and Customer Feedback and Continuous Improvement \n \nWith the topics Designing the Customer Experience and Customer Feedback and Continuous Improvement at the forefront\, the Fall 2019 CXM Best Practices Symposium provides participants with opportunities to Learn\, Share\, and Grow through a program featuring an inspiring keynote speaker\, breakout session presentations\, and a panel discussion. \n  \n\nKeynote Speaker: Andrea Brimmer – CMO – Ally Financial\nThe Importance of Being Brave \n \n  \nReferred to as the “Chief Disruption Officer” of Ally Financial\, where she serves as the chief marketing and public relations officer\, Andrea is an industry thought leader\, winning the Financial Communication Society’s Marketer of the Year award last year and named to the Forbes list of the 50 Most Influential CMOs. “The best brands in the world do a phenomenal job of keeping consumers engaged in ways that are fun but also useful\,” Brimmer says. “We have to remember that consumers react with emotion. They react with their gut. They react as people\, not robots\,” Brimmer asserts. “Disruptive techniques break through the clutter and appeal to people with their hearts. That allows you to punch above your weight.” \n  \n  \n\nBreakout Session Presentations\nCustomer Experience Design\nSession Descriptions \n\n\nDarren Hood (Senior User Experience Designer) – United Wholesale Mortgage\nMicroexperience Awareness – Going Beyond the Touchpoint \n\n\nMichelle Kaptur (Manager – Global Customer Experience Strategy) and Laura Marie Casey  (Assistant Manager – Global Customer Experience Strategy) – General Motors\nBlueprints Aren’t just for Building Houses \n\nScott Watkins (Business Intelligence Executive) – Michigan Virtual\nDesign Sprints – A Means for Quickly Exploring Problems and Developing Solutions\nJeremy Franklin – VMLY&R (Director – Strategy & Insights) – VMLY&R and Jason Sprawka (Director\, US Customer Experience) – Ford\nWhere Does One Start When Designing a Customer Experience?\nBob Kiple (Global Customer Experience Strategy and Innovation – Retired) – General Motors\nHow to Avoid Getting Overcome by the Complexity of CX\nRebecca Selesky (Interim Director) – MSU Culinary Services\nMSU’s Extreme Makeover: The Design of a Customer-Centeric Dining Experience\nSean Claessen (Chief Strategy Officer) and Kay Van Slooten (Customer Experience Strategy Director) – Bond Brand Loyalty\nBuilding Wicked Customer Experiences and the Moments that Matter the Most\nMichael Baskin (Principle) – ONESPARK Experience Design\nInside Out CX Innovation: Engaging the Organization in Defining and Designing Customer-Centric Solutions\n\n\nCustomer Feedback and Continuous Improvement\nSession Descriptions \n\n\nNancy Flowers (Vice President – Member Experience) – Hagerty\nMeasuring the Moments that Matter \n\n\nJill Katic (Senior Director – Continuous Improvement) – Barton Malow\nDeveloping a Framework for Continuous Improvement  \n\n\nJeremy Burek (Director – Customer and Partner Care Operations) – Starbucks\nStarbucks Social Care Team – Scrubbing Social Media and Providing Solutions \n\n\nXavier Quenaudon  (Senior Vice President) – Burke\, Inc.\nDesigning a Holistic CX Management Program \n\n\nMichael Allenson (Co-Founder) – Xpedition\nAddressing the Root Causes of Why Customer Experience is Not Improving  \n\nJohn Joba (Analytics Translator) and David Robbins (Account Strategist) – Gongos\, Inc.\nGood\, Better\, and Best: Three Ways to Calculate the ROI of CX Initiatives\nRogerio Monteiro (Global Chief Client Officer) – Worthix\nUnderstanding Decision Drivers Beyond CSAT and NPS\n\n\nEngaging the Customer\nSession Descriptions \n\n\nJosh Stauffer (CEO and President) – Blue Flame Thinking\nGet Scrappy: Start Measuring Customer LTV with Digital \n\n\n  \n\nPanel Discussion \nDesigning the Customer Experience: Aligning CX and UX \n\nAleks Niestroj (Executive Director – Experience Strategy and Insights) – VMLY&R\nDarren Hood (Senior User Experience Designer) – United Wholesale Mortgage\nJosh Stauffer (CEO and President) – Blue Flame Thinking\nKatherine Ephlin (COO) – Gongos\, Inc\nLaurel Stanley (Global Manager of User Experience) – Steelcase\nAndrea (Dre) Wallace (Innovation Portfolio Manager) – Emergent Holdings URL:https://broad.msu.edu/event/cxmmsu-fall-2019-cxm-best-practices-symposium/ LOCATION:Kellogg Hotel & Conference Center\, 219 S Harrison Rd\, East Lansing\, MI\, 48824\, United States CATEGORIES:Featured Events,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20191010T173000 DTEND;TZID=America/Detroit:20191010T193000 DTSTAMP:20260430T213710 CREATED:20190121T210250Z LAST-MODIFIED:20190909T183957Z UID:10002835-1570728600-1570735800@broad.msu.edu SUMMARY:Advancing Women in Business DESCRIPTION:Join us for an event that is all about you! You’ll connect and network with like-minded women\, gain important insights tailored to professional women\, and leave re-invigorated to advance your own priorities. As professional women\, we seldom carve out time to focus on our own needs and priorities. MSU’s Broad College of Business recognizes the power women have to encourage and inspire each other to reach our full potential. URL:https://broad.msu.edu/event/advancing-women-in-business/ LOCATION:Henry Center for Executive Development\, 3535 Forest Rd\, East Lansing\, MI\, 48910\, United States CATEGORIES:Accounting,Alumni Events,Career Management,College-wide Events,Executive MBA,Featured Events,Finance,Full-Time MBA,Management,Marketing,Supply Chain Management END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20191004T160000 DTEND;TZID=America/Detroit:20191006T140000 DTSTAMP:20260430T213710 CREATED:20190821T021439Z LAST-MODIFIED:20191004T123449Z UID:10002870-1570204800-1570370400@broad.msu.edu SUMMARY:Hilton Hackathon DESCRIPTION:The first ever Hospitality Hackathon is coming to MSU. Co-hosted by Hilton and The School of Hospitality Business\, this Hackathon is a 3-day event composed of a challenge proposed by Hilton as well as a series of seminars covering various topics such as innovation\, analytics\, and consumer experiences. All MSU students are welcomed to participate. Let’s take hospitality to the next level! \nKickoff at 4 p.m. on Friday\, October 4 (N100\, Business College Complex) \n\nClick here for Hilton Hackathon\n\n  URL:https://broad.msu.edu/event/hilton-hackathon/ LOCATION:North Business Building\, 632 Bogue St\, East Lansing\, MI\, 48824\, United States CATEGORIES:Accounting,College-wide Events,Featured Events,Finance,Hospitality Business,Management,Marketing,Supply Chain Management,Undergraduate Events ORGANIZER;CN="Dr. Lu Zhang":MAILTO:zhanglu@broad.msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20190912T120000 DTEND;TZID=America/Detroit:20190912T173000 DTSTAMP:20260430T213710 CREATED:20190529T180850Z LAST-MODIFIED:20210219T183136Z UID:10002928-1568289600-1568309400@broad.msu.edu SUMMARY:Analytics & Marketing Research Fall 2019 Career Fair DESCRIPTION:Every year\, the MS in Marketing Research and MS Business Analytics programs at Michigan State University host an annual event that focuses on the growing field of marketing research\, consumer insights\, big data analytics\, and how these fields are shaping the future. Events include a panel of employer experts\, career fair\, networking and access to admissions professionals regarding the master’s programs at MSU. The main panel speaker for 2019 will be Karyn Schoenbart\, CEO of the NPD Group. \nWe encourage students to attend this event to find out more about the exciting fields of insights and analytics-both for career opportunities and/or as a learning opportunity of how it is changing the way we do business and the growing need for research & analytics professionals. Students from across campus and program levels will be in attendance (Example: MS Marketing Research\, MS Business Analytics\, MBA students\, undergraduates focusing on statistics\, marketing\, economics\, communication\, psychology\, social sciences\, computer programming\, actuarial science etc). Employers are encouraged to attend the event to recruit students for marketing research and/or business analytics opportunities within their company or organization. \n  \nAgenda: \n\n12:00pm-2:15pm: Student & Employer Registration\n12:30pm-2:00pm: MS Marketing Research Employer Panel Featuring The NPD Group CEO Karyn Schoenbart\n2:15pm-5:15pm: Business Analytics & Marketing Research Career Fair\n\n  \nRegistration: This event is free for both employers and students to attend: \nEmployer Registration Link: https://app.joinhandshake.com/career_fairs/9631/employer_preview \nStudent Registration Link: https://msu.joinhandshake.com/career_fairs/9631/student_preview \nWe hope to see you there! URL:https://broad.msu.edu/event/analytics-marketing-research-fall-2019-career-fair/ LOCATION:United States CATEGORIES:Accounting,Career Management,Marketing,Recruiting Events END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190424 DTEND;VALUE=DATE:20190425 DTSTAMP:20260430T213710 CREATED:20190226T205052Z LAST-MODIFIED:20190410T132625Z UID:10002880-1556064000-1556150399@broad.msu.edu SUMMARY:Spring 2019 CXM Best Practices Symposium: Understanding Customers and Engaging Employees DESCRIPTION:Program Agenda \nProgram Overview\nHosted twice each year by CXM@MSU\, the CXM Best Practices Symposium is designed to provide participants with practical insights and the tools necessary to address what is quickly becoming an imperative for success in today’s competitive business work – effectively designing and managing the customer experience. In fact\, according to Gartner\, 89% of companies plan to compete primarily on the basis of customer experience this year. \nAll organizations want to live up to their brand promise\, deliver an exceptional customer experience\, and create brand advocates – but how is this feat actually accomplished? \nThe Spring 2019 CXM Best Practices Symposium is focused on providing attendees with practical and actionable tools and practices illustrated through a series of keynote speakers\, breakout sessions\, round table discussions\, and a networking reception. The Spring 2019 CXM Best Practices Symposium covers the spectrum of customer experience management practices\, with a special focus this symposium on Understanding Customers and Engaging Employees as part of the customer experience management process. \nKeynote Speakers\n \nCarol Campbell\nManaging Director – Consumer Insight\, Delta Air Lines\nFormer Director – Cast and Guest Experience\, The Walt Disney Company \nCarol Campbell Bio \n \nDenise Yohn\nBrand Leadership Expert and best selling author of “Extraordinary Experiences” and “What Great Brands Do” \nDenise Yohn Bio \nFeatured Speakers – Breakout Sessions\n \nSusan Emerick\nPrincipal and Founder\, Brands Rising LLC and author of “The Most Powerful Brand on Earth” \n \nSarah Hickey\nDirector – Research and Strategy\, Quicken Loans \n \nForrest Morgeson\nDirector of Research and Global Customer Satisfaction Index Manager\, ACSI\nAuthor of Citizen Satisfaction \n \nSilvia Dimma\nChief Human Resources Officer\, MSU Federal Credit Union \n \nSalvador Bravo\nSenior Experience Design Strategist\, Cast and Hue \n \nPatrick Sheposh\nGroup Director – Global Experience and Insights\, VMLY&R \n \nSarah Tarraf\nDirector – Customer Experience\, Gongos Inc. \n \nCamille Nicita\nPresident and CEO\, Gongos Inc. \nRegistration Fee\nIndividual Registration \n\n$250 Early Bird Rate ($295 beginning April 1)\nCX of M member: $195 Early Bird Rate ($250 beginning April 1)\nMSMR Advisory Board member: $195 Early Bird Rate ($250 beginning April 1)\nCXM@MSU Advisory Board member: No Charge\nCXM@MSU Faculty network member: No Charge\n\nGroup Registration \n\nTable of 7 Participants: $1\,495 Early Bird Rate ($1\,795 beginning April 1)\nCX of M member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\nMSMR Advisory Board member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\nCXM@MSU Advisory Board member – Table of 7 Participants: $1\,250 Early Bird Rate ($1\,495 beginning April 1)\n\n  \nFor more information\, contact CXM@MSU Director Tom DeWitt at dewittth@msu.edu. URL:https://broad.msu.edu/event/cxm-best-practices-symposium/ LOCATION:Kellogg Hotel & Conference Center\, 219 S Harrison Rd\, East Lansing\, MI\, 48824\, United States CATEGORIES:Featured Events,Marketing ORGANIZER;CN="Tom DeWitt":MAILTO:dewittth@msu.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Detroit:20190321T173000 DTEND;TZID=America/Detroit:20190321T193000 DTSTAMP:20260430T213710 CREATED:20190222T131529Z LAST-MODIFIED:20190222T131529Z UID:10002857-1553189400-1553196600@broad.msu.edu SUMMARY:Alumni Reception In Los Angeles\, CA DESCRIPTION:Join us for an Alumni Reception in Los Angeles! \nMichigan State University Broad College of Business is coming to the LA area! \nYou are invited to a Broad College Alumni Reception with Dean Sanjay Gupta and our Broad College Advisory Board of Directors. \nJoin us for a wonderful night connecting with other Spartans\, meeting Broad College Leadership\, and hearing from MSU and the Broad College. URL:https://broad.msu.edu/event/alumni-reception-in-los-angeles-ca/ LOCATION:Loews Santa Monica Beach Hotel\, 1700 Ocean Ave\, Santa Monica\, CA\, 90401\, United States CATEGORIES:Accounting,Alumni Events,Featured Events,Finance,Hospitality Business,Management,Marketing,Supply Chain Management ORGANIZER;CN="Alumni Relations":MAILTO:alumni@broad.msu.edu END:VEVENT END:VCALENDAR