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SUMMARY:"Globalization\, Islam\, and Marketing" - Research Spotlight by MSU-CIBER and MSU-MSP
DESCRIPTION:The global Muslim market\, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024\, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry\, Islamic branding\, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca\n(Director MSU-CIBER) and MohammadH. Khalil (MSU-MSP). \nSpeakers:\nDr. Jonathan Wilson\, Professor of Brand Strategy & Culture\, Director – Regents University\, London \nDr. Elif Izberk-Bilgin\, Associate Professor of Marketing – University of Michigan\, Dearborn \nDr. Cedomir Nestorovic\, Professor of International Marketing and Geopolitics – ESSEC Singapore
URL:https://broad.msu.edu/event/globalization-islam-and-marketing-research-spotlight-by-msu-ciber-and-msu-msp/
LOCATION:Online
CATEGORIES:International Business Center,Marketing
ORGANIZER;CN="International Business Center":MAILTO:ibc@msu.edu
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