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SUMMARY:A Brand's New World - Latin America: Day 1 of 3
DESCRIPTION:Session 1: Strategies for Brands in Working With Local Authorities to Address Counterfeiting\nJoin us on June 15\, at 10am EST to learn about working with local authorities is paramount for brands in addressing counterfeiting. This panel will explore strategies and best practices on the ground for brands when reaching out\, building relationships\, and working with local authorities in Latin America. \nSession 2: Free Trade Zones and Brand Protection: Best Practices\nJoin us on Tuesday\, June 15 at 1pm EST to discuss free trade zones (FTZ) attract and promote commerce by allowing that companies to import\, manufacture\, and sell without assuming heavy custom duties. As these zones attracts commerce\, they also attract counterfeits. The proliferation of FTZs in order to facilitate trade around the world creates a constant stream of challenges to brand protection strategies. This panel will explore FTZs and how brands can develop effective solutions to these challenges and ultimately create more adaptive and collaborative interventions. Panelists will share their experiences with brand protection activities across Latin America. \nYou must register for each session you wish to attend.
URL:https://broad.msu.edu/event/a-brands-new-world-latin-america-day-1-of-3/
LOCATION:Online
CATEGORIES:Featured Events,International Business Center
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210616T100000
DTEND;TZID=America/Detroit:20210616T140000
DTSTAMP:20260418T015308
CREATED:20210521T164635Z
LAST-MODIFIED:20210521T164642Z
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SUMMARY:A Brand's New World - Latin America: Day 2 of 3
DESCRIPTION:Session 3: E-Commerce and Counterfeits: Transnational Cooperation\nWednesday\, June 16 @ 10am EST \nThe challenges of dealing with counterfeits on e-commerce platforms in Latin America and the bad actors that are engaging in this behavior continues to emerge. This panel includes brand and platform insight on initiatives or proactive activities e-commerce platforms are taking to help stem the sale of counterfeit goods. \nSession 4: Overlap of Counterfeiting and Links to Organized Crime\nWednesday\, June 16 @ 1pm EST \nBuying counterfeit products harm companies and the community in general\, and the revenue acquired for these products can end up financing criminal activities like drug cartels and organized crime in Latin American and globally. This panel will explore the connections between counterfeiting and organized crime and best practices. \nYou must register for each session you wish to attend.
URL:https://broad.msu.edu/event/a-brands-new-world-latin-america-day-2-of-3/
LOCATION:Online
CATEGORIES:Featured Events,International Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210617T100000
DTEND;TZID=America/Detroit:20210617T140000
DTSTAMP:20260418T015308
CREATED:20210521T165208Z
LAST-MODIFIED:20210521T165222Z
UID:10003353-1623924000-1623938400@broad.msu.edu
SUMMARY:A Brand’s New World - Latin America: Final Day
DESCRIPTION:Session 5: Custom Seizures of Counterfeit Goods: Follow Up\, Destruction of Goods\nWednesday\, June 17 @ 10 A.M. EST \nThis panel will explore the role of customs in the seizure and destruction of counterfeit and illicit goods. The panelists will share their experience with best practices in various countries in Latin America\, as well as strategies around destruction of goods. \nSession 6: Impact of COVID-19 on Brand Protection and IP Enforcement in Latin America\nWednesday\, June 17 @ 1 P.M. EST \nThis panel will explore best practices and strategies for brand protection teams in Latin America and in a global context. Within teams\, panelists will examine both strategies for internal and external teams. \nYou must register for each session you wish to attend.
URL:https://broad.msu.edu/event/a-brands-new-world-latin-america-final-day/
LOCATION:Online
CATEGORIES:Featured Events,International Business Center
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