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Anjana  Susarla

Anjana Susarla

Associate Professor
Department: Accounting and Information Systems

Office: N230 Business College Complex

Telephone: 517-432-8350

Email: asusarla@broad.msu.edu



Anjana Susarla earned an undergraduate degree in Mechanical Engineering from the Indian Institute of Technology, Chennai; a graduate degree in Business Administration from the Indian Institute of Management, Calcutta; and Ph.D. in Information Systems from the University of Texas at Austin. Before attending graduate school, she worked in Enterprise Resource Planning (ERP) consulting. Her research interests include the economics of information systems, effects of information technology on firm scope, information systems sourcing, and social media analytics. Her work has appeared in several academic journals and peer-reviewed conferences such as Academy of Management Conference, IEEE Computer, Information Systems Research, International Conference in Information Systems, Journal of Management Information Systems, Management Science and MIS Quarterly. She has served on and serves on the editorial boards of Electronic Commerce Research and Applications, Information Systems Research and the Journal of Database Management. She has been a recipient of the William S. Livingston Award for Outstanding Graduate Students at the University of Texas, a Steven Schrader Best Paper Finalist at the Academy of Management and the Microsoft Prize by the International Network of Social Networks Analysis Sunbelt Conference.

Teaching and Research Interests: Empirical work on information systems focusing on contracts and sourcing, IT services models such as cloud computing, social media and big data analytics

  • Broad Integrative Fellow: Broad Integrative Fellows Program at the Broad College of Business
  • Best Publication Award: Association of Information Systems Best Publication Award at the International Conference on Information Systems
  • Runner Up for Best Published Paper: Information Systems Research 

Articles:

  • K Ravindran, A Susarla, D Mani and V Gurbaxani “Social Capital, Reputation and Contract Design in Buyer-Supplier Networks for Information Technology Outsourcing,”  June 2015, Information Systems Research, 26(2): 379- 397 
  • A Susarla, J Oh, Y Tan, "Influentials, Imitables or Susceptibles? Virality and Word of Mouth Conversations in Online Social Networks," forthcoming, Journal of Management Information Systems
  • A Susarla, "Contractual Flexibility, Rent Seeking and Renegotiation Design: An Empirical Analysis of Information Technology Outsourcing Contracts," Management Science, July 2012, 58(7): 1388-1407
  • A Susarla, J Oh and Y Tan, "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube," Information Systems Research, March 2012, 23(1): 23-41
  • A Susarla and A Barua, "Contracting Efficiency and New Firm Survival in Markets Enabled by Information Technology," Information Systems Research, June 2011, 22(2): 306-324
  • A Susarla, A Barua and A. B. Whinston, "Multitask Agency, Modular Architecture and Task Disaggregation in SaaS," Journal of Management Information Systems, Spring 2010, 26(4): 89"“119
  • A Susarla, R Subramanyam and P Karhade, "Contractual Provisions to Mitigate Holdup: Evidence from Information Technology Outsourcing," Information Systems Research, March 2010, 21(1): 37-55
  • A Susarla, A Barua and A. B. Whinston, "A Transaction Cost Perspective of the "Software as a Service" Business Model," Journal of Management Information Systems, Fall 2009, 26(2): 205"“240
  • A Susarla, A Barua and A. B. Whinston, "Understanding the "˜Service"™ Component of Application Service Provision: An Empirical Analysis of Satisfaction with ASP Services," MIS Quarterly, March 2003, 27(1): 919-123
  • M Parameswaran, A Susarla and AB. Whinston, "P2P networking: An information sharing alternative," IEEE Computer, Vol. 34, No. 7, July 2001, pp. 31-38

Books:

  • K Ravindran, A Susarla, R Krishnan, D Mani, “The Mediating Effect of Formal Contractual Controls in the Relationship Between Experience and Contract Design,” Lecture Notes in Business Information Processing, Volume 236, pp. 52-61, ed. Oshri I, J Kolstarsky, L. P. Willcocks, Springer International, Switzerland, December 2015

In Proceedings:

  • E J Jung, A Susarla, V Sambamurthy, “Evolutionary Fundraising Patterns and Entrepreneurs’ Performance in Crowdfunding Platforms,” the 35th International Conference on Information Systems, Auckland, NZ, December 2014
  • B Zhang, A Susarla, R Krishnan, “Peer Influence, Competition and Content Creation in Social Media Platforms,” 8th Symposium on Statistical Challenges in Electronic Commerce Research, Montreal, June 2012
  •  Y Lu, A Susarla, K Ravindran, V Gurbaxani, “Network Structure, Market Dynamics and Tie Formation in IT Outsourcing,” 8th Symposium on Statistical Challenges in Electronic Commerce Research, Montreal, June 2012
  • K Ravindran, Y Lu, A Susarla, V Gurbaxani, "Market Position and the Dynamics of Network Structure in IT Outsourcing," the 16th INFORMS Conference on Information Systems and Technology (CIST), Charlotte, 2011
  • A Susarla and J Oh, "Cascades and Contagion on YouTube," the 15th INFORMS Conference on Information Systems and Technology (CIST), Austin, 2010
  • K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing," the 30th International Conference on Information Systems, Phoenix, December 2009
  • K Ravindran, A Susarla and V Gurbaxani, "Social Networks and Contract Enforcement in IT Outsourcing," 14th INFORMS Conference on Information Systems and Technology, San Diego, 2009
  • K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing," the 15th Americas Conference on Information Systems, August 2009
  • K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing," the 9th Pacific Asia Conference on Information Systems, Hyderabad, India, July 2009
  • J Oh, A Susarla and Y Tan, "Diffusion of User-Generated Content in a Social Network Structure" The 29th International Conference on Information Systems, Paris, December 2008
  • R Subramanyam and A Susarla, "Contracting, Incentives and Inter-Organizational Routines in Information Technology Outsourcing," Best Paper Proceedings, Academy of Management Conference, Philadelphia, August 2007
  • B Zhang, X Liu, A Susarla, R Padman and H Chen, “YouTube Self-care Video Search: A Deep Learning Approach for Medical Knowledge Extraction,” 25th Workshop on Information Technologies and Systems, Dallas, TX, December 2015
  • Y-Y Wang, A Susarla, V Sambamurthy, “The Untold Story of Social Media on Offline Sales: The Impact of Facebook in the U.S. Automobile Industry,” the 36th International Conference on Information Systems, Dallas, TX, December 2015
  • ACC 321: Accounting Information Systems
  • ITM 891: Special Topics in Information Systems

Eli Broad College of Business

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