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Tomas  Hult

Tomas Hult

Byington Endowed Chair, Professor
Department: Marketing

Department: MSU-CIBER (International Business Center)

Executive Director
Department: Academy of International Business

Office: Eppley Center, Room 7 (International Business Center), Ground floor

Telephone: 517-353-4336


Selected Research

Google Scholar - 42,000 Citations
How to Assess Marketing and Business Performance (Journal of Marketing, 2016) [Radio]
Incentivizing Participation in Voluntary Green Programs (Journal of Marketing, 2016) [Radio]
Customer Satisfaction Drives Stock Prices (Journal of Marketing, 2016) [Radio] [LSE Blog]
Satisfaction as an Abnormally Abnormal Intangible (Journal of Marketing, 2016) [Radio]
Company-Customer Alignment (Journal of the Academy of Mktg Science, 2017) [Radio] [News]
Comparing Structural Equation Methods (Journal of the Academy of Mktg Science, 2017)

Selected Books
Second Shift and GM (2016) [Animation] ["Talks at Google"] [Trailer]
Global Business Today 10e (2018) by Charles Hill & Tomas Hult
International Business 11e (2017) by Charles Hill & Tomas Hult
Global Supply Chain Management (2014)

2017/2018 Annual Report, MSU International Business Center
Hult Named 2016 Academy of Marketing Science Educator
Hult: One of Only 97 Worldwide Fellows of AIB
Faculty Spotlight: Tomas Hult: International Innovator
Hult's radio show: globalEDGE Business Beat
MSU Today


Dr. Tomas Hult is the Byington Endowed Chair, Professor of Marketing and International Business, and Director of the 38-person International Business Center (IBC), including staff and students, in the Eli Broad College of Business at Michigan State University (John W. Byington was a former president of the NPD Group Worldwide Inc.). He has been at Michigan State University since January 2001, and has his faculty position in the Department of Marketing but also teaches for the Department of Supply Chain Management and the Department of Management. IBC is one of 17 centers designated by the U.S. Department of Education as a center of excellence in international business and trade (i.e., CIBER). On behalf of the State of Michigan, IBC serves as a Regional Export Network (REN) for 24 counties in mid-Michigan (Regions 5, 6, 7, and 9). Dr. Hult's expertise and research focus are in international marketing, marketing strategy, supply chain management, and strategic management. He leverages this expertise on his radio show, globalEDGE Business Beat on the Michigan Business Network, where he interviews top business and academic leaders.

Previously, Dr. Hult held positions as Eli Broad Professor of International Business; Professor of Marketing and Supply Chain Management; and Associate Dean in MSU's Eli Broad College of Business. MSU's Broad College of Business is c
onsistently ranked among the top 15 schools for both U.S. graduate and undergraduate public business programs. The Broad College is also consistently among the top 10 institutions in international business research. As one of the largest business schools in the U.S., the Broad College has more than 7,400 students, is accredited by AACSB, and is a member of the Global Business School Network. Michigan State University is one of 62 members of the prestigious Association of American Universities.

Dr. Hult has been the Executive Director of the Academy of International Business (AIB) and President of the AIB Foundation since 2004. He is President and has been a Board Member of the Sheth Foundation, and board member of the International Trade Center of Mid-Michigan, Economic Club of Greater Lansing, and the Michigan Chapter of the German-American Chamber of Commerce as well as a member of the Swedish-American Chamber of Commerce. Dr. Hult also serves on the Lansing Regional Sister Cities Commission (
The Mayor of Lansing appointed Tomas Hult to the Commission in 2014). Dr. Hult was President of the coalition of CIBER schools in 2011-2012 and 2015-2016, which are funded by the U.S. Department of Education, and he serves as the political liaison for the CIBER network with the Coalition for International Education. IBC currently has grants from the U.S. Department of Education and the National Science Foundation, and contracts with the State of Michigan (MEDC) and Academy of International Business (AIB). Dr. Hult has been responsible for bringing in some $16 million to Michigan State University plus $9 million in matching funds and some $5 million for the Academy of International Business.

MSU's International Business Center is a strategic affiliate of the U.S. & Foreign Commercial Service of the U.S. Department of Commerce (USDoC). Since 2012, Dr. Hult serves on the USDoC affiliated District Export Council, and MSU's International Business Center maintains the web presence of both the West and East DECs in Michigan (with IBC member Dr. Tunga Kiyak serving on the East DEC). At MSU, Tomas serves on the university's International Studies and Programs Executive Committee
Honorary Degree Committee, and the Broad College of Business Senior Administrator group, among others. He regularly works with some 25 internationally oriented units on the MSU campus, and IBC has facilitated more than 12,000 firms nationwide going international since 2006, with more than 2,000 firms from the State of Michigan.

Dr. Tomas Hult is a well-known speaker and executive trainer in global supply chain management, global strategy, and marketing strategy. In a short video interview, Tomas discusses his global strategy training. He regularly speaks at high profile events (e.g., European Commission, Swedish Entrepreneurship Forum, 
United Nation's Conference on Trade and Development, U.S. Department of Education, World Investment Forum) and publishes op-ed articles (e.g., Time, FortuneFortune, World Economic Forum, The Conversation). Some of his trade books include: Second Shift, featured in a "Talks at Google," with David Hollister, Ray Tadgerson, and David Closs (published by McGraw Hill Professional) and Global Supply Chain Management with David Closs and David Frayer (published by McGraw Hill Professional). He is also co-author of a number of academic textbooks, including the #1 market-share leading Global Business Today 10e and International Business 12e with Charles W. L. Hill (published by McGraw Hill Education) as well as Partial Least Squares (PLS) Path Modeling with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage). His dissertation from 1995 on the "internal marketing system" can be found here. His current book project with George Yip is an updated version of their Total Global Strategy (2012) book to be published in 2019 as Global Strategic Management: A Total Global Strategy Approach to International Competitiveness (by Chicago Business Press).

In research, Hult is one of the world's most cited scholars in marketing, international business, and supply chain management. He was ranked the 75th "most cited scientist in economics and business" (and 3rd in marketing) in the world by Thomson Reuters in their Essential Science Indicators covering a period from 1997 to 2007. In a 2012 study by Aguinis et al. (in the Academy of Management Perspectives), Hult was 6th among influential scholars who received their degrees since 1991 (he received his degree in 1995). Based on a University of Minnesota study, Tomas was 14th in citations among the worldwide marketing professorate in 2013-2014, and MSU's marketing department is Number 7 and 14, respectively, in studies published in the Australasian Journal of Marketing (2015) and by University of Minnesota (2014). Overall, his research has been cited some 42,000 times per Google Scholar, making him currently the top cited scholar in Michigan State University's Eli Broad College of Business, and among the most cited marketing and international business scholars worldwide. 

Professor Hult was selected the 2016 Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator as the 2016 top marketing professor in the world for career scholarly career achievements. He is an elected Fellow of the Academy of International Business (one of 97 scholars in the world bestowed with this honor and one of only 5 marketing scholars). Dr. Hult was Editor-in-Chief of the Journal of the Academy of Marketing Science from 2009 to 2015, a top-50 Financial Times business journal. He is serving as Associate Editor of Journal of Marketing; Consulting Editor for Journal of International Business Studies (JIBS); and Consulting Editor for Journal of Supply Chain Management; having previously served as Associate Editor of JIBS, Journal of Operations Management, Decision Sciences, and International Journal of Research in Marketing. He also serves on or has served previous terms on the review boards of the Journal of Marketing, Strategic Management Journal, Academy of Management Journal, Global Strategy Journal, Journal of Retailing, Industrial Marketing Management, Journal of International Marketing, and International Marketing Review, among others.

Dr. Tomas Hult jointly with his wife Laurie Hult, MD, are members of the John A. Hannah donor society for personal financial contributions to Michigan State University. A dual citizen of Sweden and the United States, Tomas Hult has resided in the U.S since 1987 and been at Michigan State University since January 2001. Tomas and Laurie have two children (Daniel and Isabelle) who are also Swedish-US dual citizens. Dr. Hult holds visiting professorships in the International Business group of his native Uppsala University, Sweden (since 2013) and the International Business division of Leeds University, UK (since 2010). Michigan State, Uppsala, and Leeds are all ranked in the top 10 in the world in international business research (e.g., Management International Review 2014). With a background in mechanical engineering, Tomas worked for AB Uppsalabuss (Uppsala, Sweden) and Holmen AB (Hallsta, Sweden) prior to entering academe.

Contact Tomas Hult at +1-5173534336 (Office) or The mailing address is: Tomas Hult, Michigan State University, Eli Broad College of Business, 645 N. Shaw Ln., Room 7, East Lansing, MI 48864, USA. Or, browse the faculty page at Michigan State University at for more information. And, find out more about 
Tomas Hult on Google ScholarLinkedInTwitterFacebookAmazon, ResearcherID, ResearchGate, Orcid, Academia.eduSocial Science Research NetworkKloutYouTube, Mentors GuildMSU Scholars, and MSU Expert.

Updated January 1, 2018

Marketing Strategy
Marketing Management
Global Marketing
Customer Relationship Management
Global Supply Chain Management
Strategic Supply Chain Management
Global Strategy
Strategic Management
International Business
Trade, Exporting, and Importing
Stakeholders and Public Policy


  • Dr. Tomas Hult's articles are listed on his CV, which is available for download on this site. The Google Scholar page for Dr. Hult has a listing and citation impact of his articles, and the pdf files of the articles are available, in most cases, for download on his page on ResearchGate. Overall, Dr. Hult is currently the top cited scholar in Michigan State University's Eli Broad College of Business, and among the most cited marketing and international business scholars worldwide.
  • MKT 911: Marketing Strategy (PhD)
  • MKT 905: Research Design in Marketing (PhD)
  • MKT 902: Pro-Seminar in Marketing (PhD)
  • SCM 881: Global Supply Chain Management (Master of Science)
  • MGT 804: International Management (Master of Science)
  • MKT 862: Global Marketing (MBA)
  • MKT 860: International Business (MBA)
  • MBA 820: Marketing Management (MBA)
  • MKT 460: Marketing Management (Bachelor)
  • MKT 415: International Marketing (Bachelor)
  • MKT 310: International Business (Bachelor)

Eli Broad College of Business

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