Byington Endowed Chair, Professor
Department: MSU-CIBER (International Business Center)
Department: Academy of International Business
Office: Eppley Center, Room 7 (International Business Center), Ground floor
Customer Satisfaction Online and Offline (Journal of Retailing, In Press)
Op-Ed Aug 1, 2018: The Hill (Trade Policy) [Radio]
Op-Ed July 27, 2018: The Hill (Bullwhip Effects in Trade) [Radio]
Dr. Hult has been the Executive Director, Board Member, and Foundation President of the Academy of International Business (AIB) since 2004. He is President and Board Member of the Sheth Foundation, and Board Member of the International Trade Center of Mid-Michigan, Economic Club of Greater Lansing, and the Michigan Chapter of the German-American Chamber of Commerce as well as a member of the Swedish-American Chamber of Commerce. Dr. Hult also serves as a Commissioner on the Lansing Regional Sister Cities Commission (appointed by the mayor in 2014). Dr. Hult was President of the coalition of CIBER schools in 2011-2012 and 2015-2016, which are funded by the U.S. Department of Education, and he served about a decade as the formal political liaison for the CIBER network with the Coalition for International Education. IBC currently has grants from the U.S. Department of Education and the National Science Foundation, and contracts with the State of Michigan (MEDC) and Academy of International Business (AIB). Dr. Hult has been responsible for bringing in some $40 million to MSU's International Business Center.
Dr. Tomas Hult is a well-known speaker and executive trainer in marketing strategy, supply chain management, international business. In a short video interview, Tomas discusses his global strategy training. He regularly speaks at high profile events (e.g., United Nations Conference on Trade and Development, World Investment Forum, European Commission, Swedish Entrepreneurship Forum) and influential op-ed articles (e.g., The Hill, Time, Fortune, Fortune, World Economic Forum, The Conversation). Some of his trade books include: Second Shift, featured in a "Talks at Google," with David Hollister, Ray Tadgerson, and David Closs (published by McGraw Hill Professional) and Global Supply Chain Management with David Closs and David Frayer (published by McGraw Hill Professional). He is also co-author of several academic textbooks, including the #1 market-share leading Global Business Today and International Business "franchise" with Charles W. L. Hill (published by McGraw Hill Education) as well as Partial Least Squares (PLS) Path Modeling with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage). His dissertation from 1995 on the "internal marketing system" can be found here. His current book project with George Yip is an updated version of their Total Global Strategy (2012) book to be published in 2019 (by Chicago Business Press). He is also working on a 2019 release of a business trade book on customer satisfaction (published by Palgrave) with Claes Fornell, Forrest Morgeson, and David VanAmburg, and is targeting the release of his new International Marketing textbook by January 2021.
Professor Hult was selected the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator as the 2016 top marketing professor in the world for scholarly career achievements. He is an elected Fellow of the Academy of International Business (one of 103 scholars in the world bestowed with this honor and one of only 6 marketing scholars). Dr. Hult was Editor-in-Chief of the Journal of the Academy of Marketing Science from 2009 to 2015, a top-50 Financial Times business journal. He is Consulting Editor for Journal of International Business Studies (JIBS); Consulting Editor for Journal of Supply Chain Management; and Associate Editor for Journal of Service Research; having previously served as Associate Editor of JIBS, Journal of Marketing, Journal of Operations Management, Decision Sciences, and International Journal of Research in Marketing. He also serves on the review boards of the Journal of Marketing, Strategic Management Journal, Global Strategy Journal, Journal of International Marketing, and International Marketing Review; having previously served on the review boards of Academy of Management Journal, Journal of Management, Journal of Retailing, and Industrial Marketing Management, among others.
Customer Relationship Management
Global Supply Chain Management
Strategic Supply Chain Management
Trade, Exporting, and Importing
Stakeholders and Public Policy
- Dr. Tomas Hult's articles are listed on his CV, which is available for download on this site. The Google Scholar page for Dr. Hult has a listing and citation impact of his articles, and the pdf files of the articles are available, in most cases, for download on his page on ResearchGate. Overall, Dr. Hult is currently the top cited scholar in Michigan State University's Eli Broad College of Business, and among the most cited marketing and international business scholars worldwide.
- MKT 911: Marketing Strategy (PhD)
- MKT 905: Research Design in Marketing (PhD)
- MKT 902: Pro-Seminar in Marketing (PhD)
- SCM 881: Global Supply Chain Management (Master of Science)
- MGT 804: International Management (Master of Science)
- MKT 862: Global Marketing (MBA)
- MKT 860: International Business (MBA)
- MBA 820: Marketing Management (MBA)
- MKT 415: International Marketing (Bachelor)
- MKT 310: International Business (Bachelor)