skip to main content

Advancing the field of customer experience management.

We take a multifaceted approach in partnering industry, faculty and students in advancing the field of customer experience management, while also helping businesses to better understand and meet the needs of their customers and advance their recruiting goals.


Faculty Network

Composed of faculty from the Eli Broad College of Business who conduct research in the realm of customer experience management, this group advances thought leadership in this field and shares its key results and practical insights with member organizations.

Research Projects

Working in partnership with member organizations, faculty network members identify mutually beneficial research opportunities that address organizational customer relationship management issues.

Mini-Cases and Course-Based Projects

Designed to address current issues, member organizations partner with the faculty network members on mini-cases and course-based projects to deliver real-world learning experiences to Broad students.

Best Practices Symposium

Held twice each year, the CXM@MSU Symposium provides participants with an opportunity to learn cutting-edge practices from customer experience management practitioners and researchers in a highly interactive environment.

Advisory Board Colloquium

Reserved solely for CXM@MSU advisory board and faculty network members, the colloquium features sessions designed to facilitate collaboration between industry and faculty on advancing board members’ customer relationship management goals.

Professional Development Series

The CXM Professional Development Series breaks down the customer experience management process into six modules that can be taken individually or in sequence for the CXM@MSU Customer Experience Management Certificate, with opportunities for customized programs as well.

Focused Career Panels and Mixers

Scheduled throughout the academic year, member organizations participate in career panels and mixers designed to provide insights into career paths and opportunities across the customer experience management process.


Collaborate with students and faculty


Advance your organization’s goals through research and course projects


Learn from industry CXM innovators


Profit from development opportunities


Connect with like-minded peers across industries

Which types of organizations become members?

CXM@MSU members’ firms generally reflect the following profile:

The organization has made a strategic commitment to continuously improve and compete through customer experience management.

The organization holds an excellent reputation for competing through some aspect of customer experience management within their industry.

The organization is willing and able to be involved with CXM@MSU by fulfilling its commitments and obligation as a member firm.

Joining CXM@MSU provides your organization with access to cutting-edge research and professionals in the field of customer experience engagement. Combining world-class research with practical implementation helped our business to identify future opportunities.
April M. Clobes
President & CEO, MSU Federal Credit Union

Membership Benefits

Exclusive Opportunities

Collaborate with faculty on mini-cases, course-based projects and problem-focused research customized to each firm’s customer experience management focused challenges and opportunities.

Access the Latest Research

Members have access to the latest research, trends and information on effective customer experience management.

Cross-Industry Networking

Take part in cross-industry networking opportunities with other leading executives and faculty recognized as leaders in the customer experience management domain.

Executive Development

Member-only executive development sessions completed in collaboration with CXM@MSU faculty to address specific organizational needs.


Early and frequent connections with Eli Broad College of Business students and involvement in helping to shape their careers.


Branding and marketing benefits from being associated with the leading university-based organization on the topic of customer experience management.

Member-Only Rates

Enjoy exclusive member-only rates to CXM@MSU educational programs, including the CXM Best Practices Symposium and CXM Professional Development Series.

There is only one boss. The customer. And customers can fire everybody in the company simply by spending their money elsewhere. In a world where strategy is king, CXM@MSU focuses not only on customer service strategy, but more importantly on how to execute and win!
Donald Barnes, III
President, Belle Tire Distributors, Inc.



Provide counsel, advice, service and support to CXM@MSU.

Communicate & Collaborate

Promote communication and collaboration between CXM@MSU, industry, Eli Broad College of Business faculty and students.


Attend the biannual Colloquium and CXM Best Practices Symposium.


Participate in at least two of the following activities: research project, mini-case or course project, student career development or professional development.


Commit to a three-year membership at an annual fee of $5,000.

Engage today.

Let’s partner to advance the field of customer experience management.

Contact Us