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MSMR Connect Mentorship Platform

We would like to invite those interested in learning more about our program and connecting with our students, alumni, and board members on all things related to marketing research to join us on our MSMR Connect platform.

Join MSMR Connect

The Spartan Insights Podcast

Join Host, Merrill Dubrow: CEO of M/A/R/C Research and MSMR Board Chair-Elect, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

Spartan Insights Podcast- Board Member Episodes

Dive into discussions with MSMR advisory board members reflect on their experiences and careers in the insights and research field.

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Anita Watkins, Global Head of Research for Kantar

Anita shares expert advice on both her journey into qualitative research and how to be a top qualitative researcher in today's job market. Anita's exceptional advice and knowledge applies to all interested in a top career in qualitative research.

Ryan Barry, CRO at Zappi (Part 1 of 2)

Ryan discusses essential tips and best practices to ensure optimal success for a top career in the marketing research (MR) industry. Ryan discusses how he evolved as a leader, his experience working in the culture of MR, and what everyone today should know for an amazing future in this career path.

Ryan Barry, CRO at Zappi (Part 2 of 2)

Ryan highlights the importance of a great work-life balance and how to organize your professional life to compliment time with family. Ryan also discusses how to start with and grow a company in regard to culture addition, business evolution, and innovation within an ever-changing industry.

Spartan Insights Podcast- MSMR Alumni Episodes

Join the conversation featuring many of the 350+ MSU Marketing Research alumni talk about their experiences in the program and the research field.

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Michael Klaus, Associate Brand Manager Chest Wall at Stryker

Michael discusses his career path leading to Associate Brand Manager at Stryker and his experience in the MS in Marketing Research program at Michigan State University.

Patrick Loewen, Fusion Leader at Aimpoint Research

Patrick discusses his experience on the supplier side of MR following his completion of the MS in Marketing Research program at Michigan State University. Patrick also provides highly valuable insights for new and future MSMR students to be most successful.

Sophia Wright, Sr. Analyst (NPS) at Delta Airlines

Sophia discusses valuable insights regarding NPS and customer satisfaction at Delta Airlines and her excellent experience in the MSU MSMR program. Sophia includes how the MSMR program best prepared her for her exceptional career.

Maryann Stockard, Customer Insights Manager, Zillow Group

Listen in as MaryAnn discusses her experience on both the client and supplier-side of marketing research. MaryAnn also explains the importance of insights throughout the marketing industry.

Susan Emerick, Digital & Social Marketing Strategist

Susan is a Digital & Social Marketing Strategist who discusses the value of life-long learning as well as her experience attending the MS in Marketing Research program at Michigan State University online.

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Marketing Research @ Broad


CEOs teach marketing research students 
The M.S. in Marketing Research program continually brings CEOs to the classroom to teach and guide students.
Broad master’s programs ranked highly by TFE Times 
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
From goat yoga to glass packaging, marketing research students get involved 
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.

Contact Us

Email our Program Director, Jessica Richards at msmr@broad.msu.edu, for more information about becoming involved.