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The Spartan Insights Podcast

Join Host, Merrill Dubrow: CEO of M/A/R/C Research and MSMR Board Chair-Elect, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

Spartan Insights Podcast- Board Member Episodes 

Dive into discussions with MSMR advisory board members reflect on their experiences and careers in the insights and research field. Now available on Spotify and Google Play!

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Anita Watkins, Global Head of Research for Kantar

Anita shares expert advice on both her journey into qualitative research and how to be a top qualitative researcher in today's job market. Anita's exceptional advice and knowledge applies to all interested in a top career in qualitative research.

Ryan Barry, CRO at Zappi (Part 1 of 2)

Ryan discusses essential tips and best practices to ensure optimal success for a top career in the marketing research (MR) industry. Ryan discusses how he evolved as a leader, his experience working in the culture of MR, and what everyone today should know for an amazing future in this career path.

Ryan Barry, CRO at Zappi (Part 2 of 2)

Ryan highlights the importance of a great work-life balance and how to organize your professional life to compliment time with family. Ryan also discusses how to start with and grow a company in regard to culture addition, business evolution, and innovation within an ever-changing industry.

Sydney Harris, Global Brand and Consumer Marketing Manager (NFL)

Sydney discusses her current role, life-long interest in sports, essential advice for young professionals entering the workforce, and provides key actions for those seeking a top career in the marketing and insights field.

Merrill Dubrow, President & CEO of M/A/R/C Research and MSMR Board Chair-Elect

Join us for this special version of Spartan Insights, where we interview our host Merill Dubrow as he shares more about his story on the path to becoming president & CEO which provides highly valuable insights and guidance to those progressing their career at any level. Merrill also shares more about the new Insights Resource Guide created by M/A/R/C Research to help all in the MR industry connect for networking, opportunities, mentorship, and career advancement. The Insights Resource Guide can be viewed here: https://www.marcresearch.com/insights.

Bernard Brenner, Senior Director for Advertising at Microsoft

Bernard, Senior Director for Advertising, Social and Retail Effectiveness at Microsoft, discusses how COVID-19 has impacted and changed his and many others' work environments, and he also shares helpful advice on how people can successfully navigate through these changes. He also discusses his experiences as a hiring manager, offering advice to students entering their careers on what he and many other companies are looking for in potential employees.

Mike Mickunas, Bane & Company Advisor and Former Global VP at Kellogg's

Join us in listening to Mike Mickunus provide valuable advice resulting from his global career in brand-based insights and analytics with a focus on cause and effect relationships and investments. Mike has helped to round out the "full picture" of the customer value experience throughout his vast executive career at Kellogg's. Mike also provides essential advice for career advancement and how to stand out as a top candidate for opportunities.

Spartan Insights Podcast- MSMR Alumni Episodes

Join the conversation featuring many of the 350+ MSU Marketing Research alumni talk about their experiences in the program and the research field. Now available on Spotify and Google Play!

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Michael Klaus, Associate Brand Manager Chest Wall at Stryker

Michael discusses his career path leading to Associate Brand Manager at Stryker and his experience in the MS in Marketing Research program at Michigan State University.

Patrick Loewen, Fusion Leader at Aimpoint Research

Patrick discusses his experience on the supplier side of MR following his completion of the MS in Marketing Research program at Michigan State University. Patrick also provides highly valuable insights for new and future MSMR students to be most successful.

Sophia Wright, Sr. Analyst (NPS) at Delta Airlines

Sophia discusses valuable insights regarding NPS and customer satisfaction at Delta Airlines and her excellent experience in the MSU MSMR program. Sophia includes how the MSMR program best prepared her for her exceptional career.

Maryann Stockard, Customer Insights Manager, Zillow Group

Listen in as MaryAnn discusses her experience on both the client and supplier-side of marketing research. MaryAnn also explains the importance of insights throughout the marketing industry.

Susan Emerick, Digital & Social Marketing Strategist

Susan is a Digital & Social Marketing Strategist who discusses the value of life-long learning as well as her experience attending the MS in Marketing Research program at Michigan State University online.

Olivia Al-Eisa, Digital Shopping Specialist

Olivia shares helpful advice for those considering the online MSMR program and how she obtained her dream job at Meijer after receiving her MS in Marketing Research degree. Olivia provides helpful guidance on how to thrive even through challenging adversity through maintaining a focused mindset on achieving success.

Jane Evarian, Associate Director (Career Design Strategist) at Michigan State University and Whologic Author

Jane shares highly valuable insights for networking and job searching in any market to include the Covid-19 environment. She also shares the secrets and importance of networking when applying to jobs to stand out best for top opportunities.

Emily Allen, Associate Product Manager at Google

Emily shares valuable advice about her experience with the MS in Marketing Research program at MSU and how participating in the program helped her achieve her dream job at Google. Emily talks about the highly competitive rotational program she participated in at Google and provides further helpful guidance for listeners seeking to follow a similar career path.

John Balich, Senior Researcher at Expedia Group

Listen in as John Balich, Senior Researcher at Expedia Group discusses his experiences working on both the supplier and client sides, how his current role has been affected due to the pandemic, and how the MSMR program helps differentiate researchers in the industry.

Marisa Jonna, Analytical Consultant at Equifax

Marisa shares helpful advice and perspectives for MSMR graduates growing their careers in the field. She also further discusses her experience and knowledge gained from the MSMR program and how the MSU program helped her to be best prepared for success in the industry.

Marketing Research Industry Podcasts

MARC podcast logo

A podcast with executives and thought leaders, sharing insights, strategies and their personal experiences in the business world. Hosted by M/A/R/C Research CEO and MSMR Board Chair-Elect Merrill Dubrow.

 

Watch the latest episodes below, or watch from the beginning.

48 - Tim Hoskins

Our guest today is Tim Hoskins, President at Quester! Tim has a wealth of experience helping clients understand consumers with studies designed by researchers, conducted by artificial intelligence, and analyzed by linguists and statisticians. Through his extensive volunteer work with the Insights Association, Tim is dedicated to ensuring the market research industry continues to be a valuable resource for brand managers, marketing managers, and senior leaders.

47 - Camille Nicita

Camille is the President and CEO of Gongos, Inc., a WBENC company that was named a Forbes “Small Giant” in 2020. Camille is on the board of the Insights Association, a contributing member of the Forbes Agency Council and is an official judge of the North American Customer Centricity awards. She has served as Chairperson of the Advisory Board of Michigan State University’s Master of Science in Marketing Research Program and has contributed to the University of Michigan’s Institute for Survey Research.

46 - Chad Donvito

Chad is an agile senior marketing/management executive with a consistent track record of driving profitable brand growth through the combination of strategic business assessment, breakthrough brand marketing, successful team building, and cross functional collaboration.

45 - Dale Sanko

Dale is a global marketing innovation & consumer insights leader with Fortune 100 experience in translating insights into impactful marketing and product strategies. By delivering clear and actionable direction from insights, Dale contributes to building business strategies and driving business results.

44 - Adam Weinstein

As a second-generation market researcher, Adam has spent decades building his reputation as an experienced thought leader. He is dedicated to providing relevant, reliable insights and consultative customer service by developing innovative solutions that address his clients’ pain points and creating a strong company culture across both organizations.

43 - Isaac Rogers

Isaac is CEO of 20|20 Technology, a global provider of digital research technology and insight solutions. 20|20 is the digital research partner for some of the world’s largest agencies and global brands, helping them engage their audiences. Thank you, Isaac, for sharing your brilliance with Merrill and our audience!

42 - Chris Hauck

Please welcome Joshua McGinty, Client Excellence Manager at M/A/R/C Research and Producer of the On the M/A/R/C Podcast as our guest host! Joshua has brought along with him a wonderful guest, Chris Hauck. Chris is a Consultant at HauckEye with incredible industry experience with big emphasis deep and personal interactions designed to explore consumer attitudes in the midst of interacting with clients’ products or services.

41 - Dyna Boen

Dyna is the Managing Director of the technology and consumer retail practice at Escalent. As a leader of leaders, it's her purpose to supercharge people to achieve more. She has a propensity for action and is on a quest to advise and inspire insights leaders across the world.

Over the course of her career, Dyna has been on the executive team of multiple venture/private equity backed start-ups, including two that she co-founded herself. On this journey, she's experienced an IPO, scaled a company, and been through two acquisitions. She also co-founded the WIRexec Leadership Summit to promote collaboration among other female executives in her industry.

40 - Jacci Weber

Jacci Weber joins us for our FORTIETH episode of On the M/A/R/C®. A 2019 GRIT Future List Honoree, Jacci is an innovator in the Insights Community. Enjoy this great conversation with Merrill and Jacci.

39 - Scott Hanson

Scott is the MSMR Program Director and Clinical Assistant Professor at the University of Texas at Arlington. He is an expert researcher and an experienced mentor to many young professionals today.

Insights Resource Guide, by Merrill Dubrow

Merrill Dubrow

CEO of M/A/R/C Research and MSMR Board Chair-Elect

 

“My intent by creating this guide is to help anyone who is currently working in, transitioning jobs or just entering the marketing research industry. It covers a broad variety of topics, such as influential suppliers and clients, some of the influential people to know, and useful industry-related podcasts that I would recommend. Our goal is to share our knowledge and network so that not only can we all be more informed, but this industry can flourish.”

 

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Email our Program Director, Jessica Richards at msmr@broad.msu.edu, for more information about becoming involved.