Reopening Campus: Visit msu.edu/together-we-will for the latest information on MSU's preparation.

For FAQ specific to the Broad College of Business, visit broad.msu.edu/coronavirus.

Pause

The Spartan Insights Podcast

Join Host, Merrill Dubrow: CEO of M/A/R/C Research and MSMR Board Chair-Elect, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

Spartan Insights Podcast- Board Member Episodes 

Dive into discussions with MSMR advisory board members reflect on their experiences and careers in the insights and research field. Now available on Spotify and Google Play!

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Anita Watkins, Global Head of Research for Kantar

Anita shares expert advice on both her journey into qualitative research and how to be a top qualitative researcher in today's job market. Anita's exceptional advice and knowledge applies to all interested in a top career in qualitative research.

Ryan Barry, CRO at Zappi (Part 1 of 2)

Ryan discusses essential tips and best practices to ensure optimal success for a top career in the marketing research (MR) industry. Ryan discusses how he evolved as a leader, his experience working in the culture of MR, and what everyone today should know for an amazing future in this career path.

Ryan Barry, CRO at Zappi (Part 2 of 2)

Ryan highlights the importance of a great work-life balance and how to organize your professional life to compliment time with family. Ryan also discusses how to start with and grow a company in regard to culture addition, business evolution, and innovation within an ever-changing industry.

Sydney Harris, Global Brand and Consumer Marketing Manager (NFL)

Sydney discusses her current role, life-long interest in sports, essential advice for young professionals entering the workforce, and provides key actions for those seeking a top career in the marketing and insights field.

Merrill Dubrow, President & CEO of M/A/R/C Research and MSMR Board Chair-Elect

Join us for this special version of Spartan Insights, where we interview our host Merill Dubrow as he shares more about his story on the path to becoming president & CEO which provides highly valuable insights and guidance to those progressing their career at any level. Merrill also shares more about the new Insights Resource Guide created by M/A/R/C Research to help all in the MR industry connect for networking, opportunities, mentorship, and career advancement. The Insights Resource Guide can be viewed here: https://www.marcresearch.com/insights.

Spartan Insights Podcast- MSMR Alumni Episodes

Join the conversation featuring many of the 350+ MSU Marketing Research alumni talk about their experiences in the program and the research field. Now available on Spotify and Google Play!

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Michael Klaus, Associate Brand Manager Chest Wall at Stryker

Michael discusses his career path leading to Associate Brand Manager at Stryker and his experience in the MS in Marketing Research program at Michigan State University.

Patrick Loewen, Fusion Leader at Aimpoint Research

Patrick discusses his experience on the supplier side of MR following his completion of the MS in Marketing Research program at Michigan State University. Patrick also provides highly valuable insights for new and future MSMR students to be most successful.

Sophia Wright, Sr. Analyst (NPS) at Delta Airlines

Sophia discusses valuable insights regarding NPS and customer satisfaction at Delta Airlines and her excellent experience in the MSU MSMR program. Sophia includes how the MSMR program best prepared her for her exceptional career.

Maryann Stockard, Customer Insights Manager, Zillow Group

Listen in as MaryAnn discusses her experience on both the client and supplier-side of marketing research. MaryAnn also explains the importance of insights throughout the marketing industry.

Susan Emerick, Digital & Social Marketing Strategist

Susan is a Digital & Social Marketing Strategist who discusses the value of life-long learning as well as her experience attending the MS in Marketing Research program at Michigan State University online.

Olivia Al-Eisa, Digital Shopping Specialist

Olivia shares helpful advice for those considering the online MSMR program and how she obtained her dream job at Meijer after receiving her MS in Marketing Research degree. Olivia provides helpful guidance on how to thrive even through challenging adversity through maintaining a focused mindset on achieving success.

Jane Evarian, Associate Director (Career Design Strategist) at Michigan State University and Whologic Author

Jane shares highly valuable insights for networking and job searching in any market to include the Covid-19 environment. She also shares the secrets and importance of networking when applying to jobs to stand out best for top opportunities.

Emily Allen, Associate Product Manager at Google

Emily shares valuable advice about her experience with the MS in Marketing Research program at MSU and how participating in the program helped her achieve her dream job at Google. Emily talks about the highly competitive rotational program she participated in at Google and provides further helpful guidance for listeners seeking to follow a similar career path.

John Balich, Senior Researcher at Expedia Group

Listen in as John Balich, Senior Researcher at Expedia Group discusses his experiences working on both the supplier and client sides, how his current role has been affected due to the pandemic, and how the MSMR program helps differentiate researchers in the industry.

Marisa Jonna, Analytical Consultant at Equifax

Marisa shares helpful advice and perspectives for MSMR graduates growing their careers in the field. She also further discusses her experience and knowledge gained from the MSMR program and how the MSU program helped her to be best prepared for success in the industry.

Follow the MSMR program on social media!

You can find MSMR channels on Facebook, Instagram, Twitter and YouTube:

MSMR Connect Mentorship Platform

We would like to invite those interested in learning more about our program and connecting with our students, alumni, and board members on all things related to marketing research to join us on our MSMR Connect platform.

Join MSMR Connect

Marketing Research @ Broad


CEOs teach marketing research students 
The M.S. in Marketing Research program continually brings CEOs to the classroom to teach and guide students.
Broad master’s programs ranked highly by TFE Times 
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
From goat yoga to glass packaging, marketing research students get involved 
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.

Contact Us

Email our Program Director, Jessica Richards at msmr@broad.msu.edu, for more information about becoming involved.