The spring full-time Master of Science in Marketing Research (MSMR) is a one-year, 34-credit program that includes a required internship. Students begin the program in January and graduate in December each year.
The deadline to apply for the spring 2019 cohort is October 1, 2019.
Strategic and decision-making aspects of marketing functions. Analysis, coordination and execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling and ethics in a global context.
Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.
Experimental design, survey/questionnaire design, sampling and data collection in marketing.
The intensive occurs approximately the middle two weeks in May.
Advanced quantitative methods for marketing research for market segmentation and consumer choice using multivariate statistics, including perceptual mapping, multiple regression, cluster analysis, multidimensional scaling, discriminant analysis, conjoint analysis and factor analysis.
The summer session begins at the end of May and ends the middle of August. Students complete a paid internship and an online course.
International research from various elements of the marketing research process. Globalization, the research planning process (business problem and research objectives identification), research design. International qualitative/quantitative approaches, analysis, reporting/storytelling, and assessment of various global regions.
The intensive occurs approximately the third week of August. Students complete three credits and have initial meetings related to the fall courses. Housing on campus is provided during this period.
During fall semester, students take one online course and complete an independent marketing research study. In addition, presentations and written work are evaluated in a communications course. Students must be on campus for two days in the middle of December to present their projects. Therefore, students do not have to be on campus (except August Intensive) during the summer or fall semester. Some students start their full-time job in the summer or fall semesters, some continue on with their summer internship firm, and some take internships with new firms in the fall. Each student is different, and we work with each student’s needs individually.
Apply to become a part of the next MSMR spring full-time cohort.