The Full-Time 100% Online Master of Science in Marketing Research (MSMR) is a one-year, 34-credit fully online program, students will begin the program in January 2022 and graduate in December 2022 attending class fully from the convenience of their current/preferred location.
This cohort option is optimized for a virtual format offering interactive live class sessions for a variety of three credit courses, as well as a convenient blend of one credit asynchronous courses students can complete according to their schedule during the semester. We even offer virtual career fairs with top companies, virtual mentorship with our MSMR Board company members, and full career center graduate-level support for placement opportunities. Students in this cohort can begin working full-time in an internship or job starting in early June each year and continue throughout (and beyond) graduation. As an alternative (or addition) to an internship or job, students can opt to participate in a real-world corporate marketing research project.
To learn more please visit the MSMR Virtual Information Session:
As this cohort is 100% online, international students can apply to be considered and attend virtually from their home country.
The deadline to apply for the Full-Time Online is October 1, 2021
Students will attend courses for this cohort 100% online. Summer and fall courses are held in a convenient format so students can work full-time in an internship or full-time job while completing the program.
Full semester courses:
Introduces a wide range of fundamental marketing concepts and explores their strategic business implications. Focuses on developing an understanding of how marketing research functions as an integral component within the broader context of marketing strategy.
Overview of fundamental methods and techniques used to collect and analyze data in marketing research. In-depth introduction to data analysis and interpretation using Excel and SPSS.
1st half of semester courses:
Introduction to the fundamental disciplines of experimental design, survey design, sampling, and data collection. Balance between traditional theoretical approach and hands-on application with industry tools such as Qualtrics.
Professional Seminar course created as an introduction to the marketing research industry. The broad use of guest lecturers helps develop a perspective of industry structure, areas of practice, professional standards and available resources. The course objective is to establish a common initial understanding of, ‘this is what it means to be a new member of the global research community’. In partnership with ESOMAR.
Introduces students to the art of consulting and relationship development as it applies to marketing research engagements. Focus is to prepare to become trusted consultants, whether participating on a team or in a leadership role.
2nd half of semester courses:
Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.
Introduction to data visualization and the art and science behind creating visually impactful PowerPoint slides. Includes a strong focus on visual design principals to simplify complex data sets into easily consumable information.
Students can begin working full-time in an internship or job starting in June each year as the 1st half of semester courses conclude by the end of May.
Builds upon MKT 806 by introducing advanced quantitative statistical methods for marketing research. Uses SPSS and includes techniques such as multiple regression, logistic regression, time series, and neural network modeling.
Developed to supplement the teaching of core marketing research disciplines with on-the-job perspectives from leading industry guest-lecturers through a series of on-campus seminars. Presentations are designed to give students a solid understanding of the leadership issues currently facing the research industry, and the nuances of conducting research in major industry practices and sectors.
Options: Social Listening, Text Analytics, Conjoint Analysis, Statistics with R, Online Qualitative Research, and Business Development.
2nd half of summer courses:
Practical application of skills in a structured 3–4-month on-site agency or client work experience.
Builds upon the foundational disciplines of MKT 867 by introducing approaches representing the ways in which innovative, and sometimes disruptive, techniques are transforming research design, sampling and data collection processes, and the overall marketing research business landscape.
Introduction to the principles of qualitative research, followed by the design and hands-on execution of projects in both traditional central-location and online formats. This course also explores the significant transformation of qualitative research occurring through the emergence of innovative techniques.
Courses are 100% online, allowing students to work full-time internship and job positions. Total Credits: 8
Partnership with a company in the design and execution of a research project. Focuses on independently demonstrating the management of a study end-to-end including all aspects of the marketing research process.
1st half semester courses:
Builds upon the foundational disciplines of MKT 806 & MKT 819 by introducing approaches representing the ways in which innovative, and sometimes disruptive, techniques are transforming the approach to data management, analysis, interpretation and visualization.
Introduction to Online Research Communities and their most impactful use cases in the research and insights space. Using live hands-on projects, this focuses on the evolution from merely a faster, cheaper sample solution to a strategic platform for managing continuous conversation with hard-to-reach audiences.
2nd half semester courses:
Explores globalization from the perspective of implications for marketing research design and execution. Emphasizing a focus on application when understanding regional differences in the areas of problem definition, research design. qualitative vs. quantitative approaches, and storytelling.
Focuses on developing a hands-on familiarity with a range of approaches for analyzing textual data. Includes selecting appropriate methods for a variety of research questions, and using both automated systems (e.g. Ascribe) and analytic systems (e.g. SPSS Modeler) tools to analyze textual data.
Builds upon MKT 861, Introduction to Qualitative Research, by delving particularly into conducting qualitative research in an online setting. Focuses on selecting online tools, developing discussion guides, managing chatgroups and bulletin boards, and preparing topline reports.
Outlines how companies apply the disciplines of marketing research to information collected via social media. Focuses on how social listening fits into an organizational structure, and how to properly respond to social media discussions. Uses Infegy Atlas to develop social listening queues for analyzing how customers are talking about specific companies and their products or services.
Explores the understanding and application of business development principles within the context of complex business-to-business selling situations typically experienced in the field of marketing research. Heavy emphasis on best-practice interviews with industry sales professionals.
Builds upon MKT 806 and MKT 819 by introducing the fundamentals of programming in R. Specific topics include coding custom functions, simulating results, utilizing logical statements, writing loops, data manipulation, and basic statistical analysis.
Builds upon MKT 806 and MKT 819 by delivering an in-depth understanding of the Conjoint analytic technique. Focuses on questionnaire design, tool selection and interpretation of results. Also introduces the MaxDiff analytic technique.
Apply to become a part of the next MSMR spring full-time cohort.