The spring full-time Master of Science in Marketing Research (MSMR) is a one-year, 34-credit program that includes a required internship. Students begin the program in January and graduate in December each year.

The deadline to apply for the spring 2019 cohort is October 1, 2019.

Program Curriculum

Spring Semester

Total Credits: 16

May Intensive

Total Credits: 5

The intensive occurs approximately the middle two weeks in May.

Summer Session

Total Credits: 4

The summer session begins at the end of May and ends the middle of August. Students complete a paid internship and an online course.

August Intensive

Total Credits: 3

The intensive occurs approximately the third week of August. Students complete three credits and have initial meetings related to the fall courses. Housing on campus is provided during this period.

Fall Semester

Total Credits: 6

During fall semester, students take one online course and complete an independent marketing research study. In addition, presentations and written work are evaluated in a communications course. Students must be on campus for two days in the middle of December to present their projects. Therefore, students do not have to be on campus (except August Intensive) during the summer or fall semester. Some students start their full-time job in the summer or fall semesters, some continue on with their summer internship firm, and some take internships with new firms in the fall. Each student is different, and we work with each student’s needs individually.

2019 Cohort Profile




Acceptance Rate

Average GMAT

Average Undergraduate GPA

U.S. States Represented

Countries Represented
U.S., China, India, U.K.

Universities Represented
Michigan State University, University of Michigan – Ann Arbor, University of North Carolina – Chapel Hill, University of Illinois – Urbana-Champaign, Panjab University

Undergraduate Majors Represented
Advertising, Business, Economics, Psychology, Human Biology, Marketing, Supply Chain Management

Rolled diplomas stacked together on stage at the MSU Advanced Degree Ceremony in the Breslin Student Events Center.

2018 Outcomes

Job Placement Rate

Mean Summer Internship Hourly Pay

Mean Summer Internship Hourly Pay

Average Starting Salary

Total Average Salary
(Supplier & Client-Side)

Highest Salary (with Bonus)

Highest Salary (with Bonus)

Take action.

Apply to become a part of the next MSMR spring full-time cohort.