COVID-19 Updates

The Full-Time 100% Online Master of Science in Marketing Research (MSMR) is a one-year, 34-credit fully online program, students will begin the program in January 2022 and graduate in December 2022 attending class fully from the convenience of their current/preferred location.

This cohort option is optimized for a virtual format offering interactive live class sessions for a variety of three credit courses, as well as a convenient blend of one credit asynchronous courses students can complete according to their schedule during the semester. We even offer virtual career fairs with top companies, virtual mentorship with our MSMR Board company members, and full career center graduate-level support for placement opportunities. Students in this cohort can begin working full-time in an internship or job starting in early June each year and continue throughout (and beyond) graduation. As an alternative (or addition) to an internship or job, students can opt to participate in a real-world corporate marketing research project.

To learn more please visit the MSMR Virtual Information Session:

https://www.youtube.com/watch?v=eC7PQ2YrNk0&t=3s.

International Students

As this cohort is 100% online, international students can apply to be considered and attend virtually from their home country.

The deadline to apply for the Full-Time Online is October 1, 2021

  • Note: The application system will be closed July 19th, 2021- August 1st, 2021 as we transition to a new application system. Any completed applications submitted prior to July 19th in the current system can still be reviewed for admission. We ask any new applicants who have not completed an application by July 19th to please wait until the new system is live on August 2nd to begin and complete your application.

Students will attend courses for this cohort 100% online. Summer and fall courses are held in a convenient format so students can work full-time in an internship or full-time job while completing the program.

Program Curriculum

Spring Semester

Courses held 100% online, total Credits: 15

Full semester courses:

  • MKT 805 Marketing Management

    3 Credits

    Introduces a wide range of fundamental marketing concepts and explores their strategic business implications. Focuses on developing an understanding of how marketing research functions as an integral component within the broader context of marketing strategy.

  • MKT 806 Marketing Research for Decision Making

    3 Credits

    Overview of fundamental methods and techniques used to collect and analyze data in marketing research. In-depth introduction to data analysis and interpretation using Excel and SPSS.

1st half of semester courses:

  • MKT 867 Sampling & Research Design

    3 Credits

    Introduction to the fundamental disciplines of experimental design, survey design, sampling, and data collection. Balance between traditional theoretical approach and hands-on application with industry tools such as Qualtrics.

  • MKT 891 Industry Introduction

    1 CREDIT

    Professional Seminar course created as an introduction to the marketing research industry. The broad use of guest lecturers helps develop a perspective of industry structure, areas of practice, professional standards and available resources. The course objective is to establish a common initial understanding of, ‘this is what it means to be a new member of the global research community’. In partnership with ESOMAR.

  • MKT 891 Consulting in Marketing Research

    1 Credit

    Introduces students to the art of consulting and relationship development as it applies to marketing research engagements. Focus is to prepare to become trusted consultants, whether participating on a team or in a leadership role.

2nd half of semester courses:

  • MKT 807 Consumer Insights

    3 Credits

    Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.

  • MKT 861 Communications in Marketing Research

    1 Credit

    Introduction to data visualization and the art and science behind creating visually impactful PowerPoint slides. Includes a strong focus on visual design principals to simplify complex data sets into easily consumable information.

Summer Semester

Students can begin working full-time in an internship or job starting in June each year as the 1st half of semester courses conclude by the end of May.

  • MKT 819 Predictive Analytics

    3 Credits

    Builds upon MKT 806 by introducing advanced quantitative statistical methods for marketing research. Uses SPSS and includes techniques such as multiple regression, logistic regression, time series, and neural network modeling.

  • MKT 861 Client & Research Practices

    2 Credits

    Developed to supplement the teaching of core marketing research disciplines with on-the-job perspectives from leading industry guest-lecturers through a series of on-campus seminars. Presentations are designed to give students a solid understanding of the leadership issues currently facing the research industry, and the nuances of conducting research in major industry practices and sectors.

  • MKT 891 Elective

    1 CREDIT

    Options: Social Listening, Text Analytics, Conjoint Analysis, Statistics with R, Online Qualitative Research, and Business Development.

2nd half of summer courses:

  • MKT 856 Directed Internship or Job Course

    1 Credit

    Practical application of skills in a structured 3–4-month on-site agency or client work experience.

  • MKT 877 Emerging Research Design & Methods

    3 CreditS

    Builds upon the foundational disciplines of MKT 867 by introducing approaches representing the ways in which innovative, and sometimes disruptive, techniques are transforming research design, sampling and data collection processes, and the overall marketing research business landscape.

  • MKT 861 Qualitative Research

    1 Credit

    Introduction to the principles of qualitative research, followed by the design and hands-on execution of projects in both traditional central-location and online formats. This course also explores the significant transformation of qualitative research occurring through the emergence of innovative techniques.

Fall Semester

Courses are 100% online, allowing students to work full-time internship and job positions. Total Credits: 8

 

  • MKT 856 Research Project

    2 CreditS

    Partnership with a company in the design and execution of a research project. Focuses on independently demonstrating the management of a study end-to-end including all aspects of the marketing research process.

1st half semester courses:

 

  • MKT 865 Emerging Data Management & Analysis

    3 Credits

    Builds upon the foundational disciplines of MKT 806 & MKT 819 by introducing approaches representing the ways in which innovative, and sometimes disruptive, techniques are transforming the approach to data management, analysis, interpretation and visualization.

  • MKT 861 Online Research Communities

    1 Credit

    Introduction to Online Research Communities and their most impactful use cases in the research and insights space. Using live hands-on projects, this focuses on the evolution from merely a faster, cheaper sample solution to a strategic platform for managing continuous conversation with hard-to-reach audiences.

2nd half semester courses:

  • MKT 843 International Marketing Research

    2 CreditS

    Explores globalization from the perspective of implications for marketing research design and execution. Emphasizing a focus on application when understanding regional differences in the areas of problem definition, research design. qualitative vs. quantitative approaches, and storytelling.

Electives Section

MSMR students may take these courses at no extra cost, all electives are taught 100% online. Elective options students can select from while attending this cohort option

  • MKT 891 Text Analytics

    1 CREDIT

    Focuses on developing a hands-on familiarity with a range of approaches for analyzing textual data. Includes selecting appropriate methods for a variety of research questions, and using both automated systems (e.g. Ascribe) and analytic systems (e.g. SPSS Modeler) tools to analyze textual data.

  • MKT 861 Online Qualitative Research for MR

    1 CREDIT

    Builds upon MKT 861, Introduction to Qualitative Research, by delving particularly into conducting qualitative research in an online setting. Focuses on selecting online tools, developing discussion guides, managing chatgroups and bulletin boards, and preparing topline reports.

  • MKT 891 Social Listening

    1 Credit

    Outlines how companies apply the disciplines of marketing research to information collected via social media. Focuses on how social listening fits into an organizational structure, and how to properly respond to social media discussions. Uses Infegy Atlas to develop social listening queues for analyzing how customers are talking about specific companies and their products or services.

  • MKT 891 Business Development

    1 Credit

    Explores the understanding and application of business development principles within the context of complex business-to-business selling situations typically experienced in the field of marketing research. Heavy emphasis on best-practice interviews with industry sales professionals.

  • MKT 891 R Statistical Methods

    1 Credit

    Builds upon MKT 806 and MKT 819 by introducing the fundamentals of programming in R. Specific topics include coding custom functions, simulating results, utilizing logical statements, writing loops, data manipulation, and basic statistical analysis.

  • MKT 891 Conjoint Analysis

    1 Credit

    Builds upon MKT 806 and MKT 819 by delivering an in-depth understanding of the Conjoint analytic technique. Focuses on questionnaire design, tool selection and interpretation of results. Also introduces the MaxDiff analytic technique.

2019 Cohort Profile

31
Students

68%
Female

32%
Male

630
Average GMAT

3.67
Average Undergraduate GPA

4
U.S. States Represented
MI, IN, NC, OH

4
Countries Represented
U.S., China, India, U.K.

5
Universities Represented
Michigan State University, University of Michigan – Ann Arbor, University of North Carolina – Chapel Hill, University of Illinois – Urbana-Champaign, Panjab University

7
Undergraduate Majors Represented
Advertising, Business, Economics, Psychology, Human Biology, Marketing, Supply Chain Management

Rolled diplomas stacked together on stage at the MSU Advanced Degree Ceremony in the Breslin Student Events Center.

Take action.

Apply to become a part of the next MSMR spring full-time cohort.