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Faculty & staff stories
Want to score a touchdown with your Super Bowl ad? Invest in market research
Tune in to this faculty Q&A as market research expert Michael McCune shares what makes a successful Super Bowl ad.
Faculty & staff stories
Want to score a touchdown with your Super Bowl ad? Invest in market research
Tune in to this faculty Q&A as market research expert Michael McCune shares what makes a successful Super Bowl ad.
In The News
Americans are tiptoeing out of economic turmoil this holiday shopping season
From
The Conversation
Featuring
Ayalla Ruvio
Forrest Morgeson
In The News
Americans are tiptoeing out of economic turmoil this holiday shopping season
From
The Conversation
Featuring
Ayalla Ruvio
Forrest Morgeson
In The News
Citizen Satisfaction With Federal Government Services Jumps Again, ACSI Data Show
From
AP News
Featuring
Forrest Morgeson
In The News
Citizen Satisfaction With Federal Government Services Jumps Again, ACSI Data Show
From
AP News
Featuring
Forrest Morgeson
Blogs
CXM@MSU Viewpoint: Rethinking customer experience management value and ROI
Learn how a holistic measurement framework can help with the persistent need to demonstrate the value and ROI of CX.
Blogs
CXM@MSU Viewpoint: Rethinking customer experience management value and ROI
Learn how a holistic measurement framework can help with the persistent need to demonstrate the value and ROI of CX.
Audio
Broad Matters Season 6 Episode 4 - How to Achieve Brand Love
Associate professor Hang Nguyen outlines how companies can make customers fall head over heels for their brands.
Audio
Broad Matters Season 6 Episode 4 - How to Achieve Brand Love
Associate professor Hang Nguyen outlines how companies can make customers fall head over heels for their brands.
Research
Broad research moves the needle for health care
Our faculty are working to advance health care management, address business issues in the industry and protect patients.
Research
Broad research moves the needle for health care
Our faculty are working to advance health care management, address business issues in the industry and protect patients.
College news
Broad College opens its first behavioral research lab
The space is dedicated to use by Broad faculty and doctoral students who are studying human interaction and business.
College news
Broad College opens its first behavioral research lab
The space is dedicated to use by Broad faculty and doctoral students who are studying human interaction and business.
Audio
Broad Matters Season 5 Episode 3 - Behind the Microphone
Learn more about our podcast hosts on this episode!
Audio
Broad Matters Season 5 Episode 3 - Behind the Microphone
Learn more about our podcast hosts on this episode!
Audio
Broad Matters Season 5 Episode 2 - From Movies to Retail, What's New in Marketing?
This episode features marketing department chairperson Suman Basuroy explaining his research on cultural products.
Audio
Broad Matters Season 5 Episode 2 - From Movies to Retail, What's New in Marketing?
This episode features marketing department chairperson Suman Basuroy explaining his research on cultural products.
Research
How retailers can boost performance while expanding globally
New marketing research from MSU is the first to offer practical recommendations for global retailers.
Research
How retailers can boost performance while expanding globally
New marketing research from MSU is the first to offer practical recommendations for global retailers.
Research
A company’s good deeds can make consumers think its products are safer
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Research
A company’s good deeds can make consumers think its products are safer
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Research
With No. 1 ranking, MSU blazes a trail in B2B marketing research
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
Research
With No. 1 ranking, MSU blazes a trail in B2B marketing research
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
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