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Anita Watkins of Kantar Visits Fall 2017 Cohort 
The essence of Marketing Research is an effort to understand how people think and what guides them to make choices.
2017 Q3-Q4 GRIT Report Analysis 
As Spring arrives, my time as a student in the MSMR program begins to wrap up...
Inside the Life of an MSMR Student: Brand Ambassador Qualitative Project 
I have taken time to reflect on one of the projects that was the most meaningful to me...
Anita Watkins of Kantar Visits Fall 2017 Cohort 
Anita Watkins, Global Head of Qualitative at Kantar, spoke with a graduate class on how to conduct qualitative research.
2017 American Marketing Association (AMA) Gold Global Top 25 Report 
A blog post from a marketing research student's point of view.
2017 American Marketing Association (AMA) Gold Global Top 25 Report 
The field of marketing research is extremely diverse
Global Market Research Firm, Ipsos RDA Group, Partners with Master of Science in Marketing Research Program Program 
Since the beginning, the MSMR program has focused on building long-term relationships with companies in the industry.
MSMR Program Recognized in GRIT Report 
The GRIT Report published by Greenbook is known for being one of the most comprehensive surveys in marketing research
The MSMR Cohorts Take on Their First Intensive 
For the last few weeks the students and professors in the MSMR program have been at work completing their "Intensives"
MSMR Field Trip 
On April 26, both our spring cohort and the fall cohort joined together to enjoy a day of corporate visits...
Broad MSMR Student Research Published in AMA’s Gold Global Top 25 Report 
As our digital landscape expands, the importance for marketers to look to the future is no surprise