Three Broad Spartan women selected as 2020-21 Geenan Scholars
Three rising seniors in marketing have been chosen as this year’s recipients of the Geenan Legacy Endowed Scholarship.
Broad Bowl LIV: MBA students review impact of Super Bowl ads
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Doctoral candidate receives grant for sales and marketing research
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
From the desk of a female CEO: The importance of work-life balance
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.
Marketing Ph.D. candidate wins Teaching Excellence Award
Shana Redd, Ph.D. candidate in marketing, won the 2019 Marketing Doctoral Student Association Teaching Excellence Award.
Alumna applies Broad College experience to deliver an important mission for families
Carolyn Hurst (B.A. Marketing ’09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
The seven P’s and change drivers of the marketplace
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
Marketing student having a powerful influence on the social media world
Senior Lauren Kubiske is an 'influencer' with more than 122,000 followers on Instagram
Pair of graduating Broad Spartans honored for academic achievement
They earned Board of Trustees’ Award for their 4.0 GPAs during the 2018 fall semester
'Professional and composed' Spartans finish among America's best in 2018 National Team Selling Competition
MSU team places third in competitive 24-team field
Broad Spartans are making a difference and getting noticed: Malik Amir Mix named Forbes Under 30 Scholar
Plus, Mix is a member of MSU's Homecoming Court this fall
Broad Spartans who explored the world this summer now share their insights via Intern Spotlight Series
The series includes the stories of Broad Spartans at business-centered internships around the globe
'An awakening of our beings' as Broad College opens 2018-19 academic year
Thousands of students return to the business college for a new semester of discovery
Breaking glass ceilings with a big, green helmet: longest-serving female Sparty graduates from Broad College
Nicole Niemiec traces her path from typical student to terrific Sparty
Broad students offer ideas to, earn kudos from metro Detroit corporate heavyweights Quicken Loans, DTE Energy
Students in experiential learning programs teamed up for brainstorming contests
Learning by doing: Broad Executive MBA students pitch marketing ideas to Biggby Coffee execs
They created and presented a brand positioning-focused plan for the Michigan-based coffee cafe franchiser
MSU Takes Two National Titles at National Sales Competition
Marketing senior Heidi Surdyk won the individual national championship
Broad Student Wins Annual All Michigan State University Sales Competition
Heidi Surdyk (BA Marketing ’19) advances to the National Collegiate Sales Competition
Inside the Life of an MSMR Student: Brand Ambassador Qualitative Project
Assignments gradually shifted from fundamental exercises to real life applications
Anita Watkins of Kantar Visits Fall 2017 Cohort
Anita Watkins, Global Head of Qualitative at Kantar, spoke with a graduate class on how to conduct qualitative research.
2017 American Marketing Association (AMA) Gold Global Top 25 Report
A blog post from a marketing research student's point of view.
MSMR Program Recognized in GRIT Report
The GRIT Report is one of the most comprehensive surveys of current trends in the marketing research industry
MSMR Field Trip
MSMR students enjoy a day of corporate visits, guest lectures and the John Gongos Scholarship Event