The American Marketing Association (AMA) has announced the inaugural cohort of AMA Fellows. Professor Emeritus of Marketing at Michigan State University Dr. William Lazer is among the distinguished group of 31 scholars. Each has previously received the AMA/Irwin/McGraw Hill Distinguished Marketing Educator Award.

According to the AMA, the honor is awarded to individuals who have made significant contributions to the research, theory, and practice of marketing, and to the service and activities of the AMA over a prolonged period of time. Fellows are those individuals who “not only impacted the marketing field, but have also been of service to the AMA and will surely help shape its future.” The AMA Fellows were recognized at the 2015 AMA Winter Marketing Educators’ Conference in San Antonio on Friday, February 13 during a reception in their honor.

A past president of the AMA, Dr. Lazer has previously received the Wayne A. Lemburg Award for contributions to the profession and to the AMA. Dr. Lazer is the only AMA president to receive the Lemburg Award and the designation as an AMA Fellow. Other awards have included Michigan State University’s Distinguished Faculty Award; the Sales and Marketing Executives International Outstanding Faculty Award, the National Science Foundation Visiting Scholar; Beta Gamma Sigma Distinguished Scholar, U.S. Embassy Scholar’ Honorary Fellow of the Academy of Marketing Science; Honorary Fellow of the Marketing Institute of Singapore; Honorary Director of the Japan Marketing Association; and Fellow of the Royal Academy of Arts.

Dr. Lazer taught in MSU’s College of Business from 1955 through the early 80s. He was a distinguished research scholar and Sensormatic Chair in Marketing at Florida Atlantic University. At FAU, Dr. Lazer was the Eugene & Christine Lynn Eminent Scholar in Business. The latest of his 21 books is “Contemporary Hospitality Marketing: A Service Management Approach.” He has lectured at scores of universities around the world and published more than 170 monographs and articles. Dr. Lazer’s graduate students have gone on to stellar academic careers of their own, and he leaves an impressive legacy.

Good friend, colleague, and past Director of The School of Hospitality Business at Michigan State Dr. Ron Cichy says of Dr. Lazer, “Bill’s career is filled with substantial contributions to marketing and hospitality marketing. The AMA should be applauded for granting the distinction of AMA Fellow to this remarkable individual.”