The School of Hospitality Business at MSU conducted its 11th Annual Graduate Student Forum on Friday, April 22 at the Henry Center for Executive Development on campus.

Ten students earning Master of Science degrees in Hospitality Business Management shared 15-minute presentations of their research, conducted under the guidance of faculty members.  Eight of the students graduated in May, and two will graduate in December 2016.

Melissa Bankroff, graduate programs coordinator for The School, welcomed the audience of students, faculty, and staff members saying, “Today’s ten presenters conducted sophisticated research on a variety of topics that impact the hospitality industry today and will continue to impact the industry in the future.  Their presentations are perhaps the best in Forum’s eleven-year history.  We congratulate our master’s students, and wish them continued success as they move forward in their careers.”

The students, their presentations, and their faculty mentors are listed below:

Xiaozhu Qin (Dr. Elsworth), Factors Influencing Customer Adoption of the Restaurant Mobile App

Chenhui Tang (Dr. Elsworth), A Study about Brand Loyalty, Gift Card Attributes and Consumer’s Purchase Intention of Restaurant Gift Card

Somang Min (Dr. Elsworth), Gender Effects on Mobile Application Usage in Ordering Food for Delivery:  Integrating Innovation Diffusion Theory and the Technology Acceptance Model (TAM)

Lexun Liu (Dr. Elsworth), The Effects of Perceived Human Healthiness, Environmental Friendliness and Food Quality on Customers’ Choice of Organic Food in Restaurants

Sifan Chen (Dr. Schmidgall), Financial Comparison between Hotel Management Companies and Hotel REITs Companies

Jiahe Su (Dr. Zhang), Exploring the Impact of Online Chat on Consumer Behavior in Hospitality

Ruiying Xu (Dr. Zhang), What Drives Use Intention for Mobile Apps in Hospitality Industry?

Shuzheng Li (Dr. Zhang), Customer’s Intention to Patronize and Use WOM on Self-Service Tablet Ordering in Restaurants

Zhen Wang (Dr. Mi Ran Kim), The Effectiveness of Social Media on Customer Visit Intention

Olivia Greening (Dr. Cha), Leader-Member Exchange Social Comparison and Team-Member Exchange: Examining the Relative Effects on Employees’ Organizational Behaviors in the Hospitality Workplace