For the second year in a row, a student in The School of Hospitality Business, mentored by Assistant Professor Dr. MiRan Kim, has won the Best Presentation award at the University Undergraduate Research and Arts Forum (UURAF) on Friday, April 10.

The winner, Ryan Hemingsen (BA ’15), won the $100 prize for his stand–up presentation, “Student mindset of service management: A two-phase study in the MSU Hospitality Business classroom.” Last Spring, Dr. Kim’s student, Jiyeun Kim (BA ’14) won with her research on “Employee delight in the hospitality business.” Jiyeun is now in graduate school on a full scholarship at Korea University in South Korea.

Back in October, students from all colleges on campus were nominated to be Undergraduate Research Fellows (URFs). These students receive a $1,000 stipend for the academic year, and work on an individualized research project with a faculty member during that time. Most go on to present their work at April’s UURAF. Eight of the 17 students nominated in the Broad College of Business were enrolled in The School of Hospitality Business. Along with Ryan, two of those from The School presented their work on Friday:

  • Madeline Pappas (BA ’15), with a poster presentation, “The effects of brand personality on brand trust, brand affect, and brand loyalty.” Madeline was mentored by Dr. MiRan Kim, as well.
  • Qi Huang (BA ’15), with a poster presentation, “Investigating the effect of coffee shop brand experience on brand loyalty.” This student was mentored by Dr. SeungHyun (James) Kim.
  • Allison Kubek (BA ’15) and Emily Mielke (BA ’15), with a poster presentation, “Examining factors to influence restaurant tipping behaviors: a pilot study.” They had guidance from Drs. JaeMin Cha and SeungHyun (James) Kim.
  • Conducting research all year but not presenting at UURAF were Sarah Schulman (BA ’15), who worked with Dr. Carl Borchgrevink on “Human resources applicant selection biases;” and Alana Wolf (BA ’15), who was mentored by Dr. Lu Zhang in her research on the impact of customization on customer satisfaction.

The forum was the largest in MSU’s history, with the number of faculty and students at MSU engaged in undergraduate research and creative activities continuing to increase annually, according to Douglas W. Estry, associate provost for Undergraduate Education and dean of Undergraduate Studies, and Korine S. Wawrzynski, assistant dean of Academic Initiatives and director of Undergraduate Research. There were 428 poster presentations and 90 oral presentations, involving 396 research mentors from 16 colleges.

“It is a pleasure to support the research endeavors of our undergraduate students,” says Dr. MiRan Kim. “I am very proud of Ryan and of all the student researchers who worked hard throughout the year and presented at the UURAF.”