COVID-19 Updates

Program Overview

  • How long does it generally take to complete the program?

    The program is designed to be completed in five years to give students the best chance at completing research projects prior to the job market to increase their odds of finding an elite research position. Occasionally, students with advanced research portfolios can graduate in four years.

  • Can I study part time and work full time?

    The doctoral program is strictly a full-time program. We require students to be on campus on a full-time basis, as doctoral students have a broad range of responsibilities including coursework, research assistantships and independent study.

  • What is a research assistantship?

    The range of responsibilities during a research assistantship are broad and covers aspects related to forming, developing, managing and executing a theoretically sound, statistically valid and rigorous marketing research project. Students are required to conduct thorough literature reviews, develop and write conceptual framework and hypotheses development sections, collect and analyze data using advanced statistical methods and provide support for why the research is relevant and important to the academic and practitioner fields. Graduates of the marketing Ph.D. program at Broad frequently cite their experience as research assistants as the paramount reason for their ability to form, develop, manage and subsequently submit their research to top marketing journals after graduating from the doctoral program.

  • Where do MSU graduates get hired?

    Recent placements include:

    • University of Kentucky
    • University of Mississippi
    • West Virginia University
    • Rutgers University

    Learn more on the Students and Placements page.


  • What is the deadline for applications?

    To be considered for an assistantship or fellowship, the deadline for applications is December 15. Applications are reviewed after January 10 and sometimes again in late March or early April, depending on whether positions remain available for the incoming class. All accepted students begin the doctoral program in August (there are no spring or summer starts). It is strongly recommended that applications be completed prior to December 15 for full consideration.

  • Are there minimum test scores for successful applicants?

    GMAT scores have ranged from 650 to the upper 700s, with most scores in the upper 600s or lower 700s.

    TOEFL scores have generally ranged from 105 to 118.

  • How many applicants do you accept each year?

    The number of students admitted to the doctoral program each year has ranged from one to four, but is typically two or three.

Financial Aid

  • What kind of financial aid is available?

    All doctoral students are supported by graduate (teaching/research) assistantships. There is no separate application for assistantships. For the last several years, the typical doctoral student earns approximately $30,000 each year in addition to their tuition waivers and health insurance coverage.