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Victor Chernetsky

Doctoral Student
Department: Marketing
North Business Building
632 Bogue St Rm N463
East Lansing, MI 48824
Phone: (517) 432-6400
Curriculum Vitae
  • Biography
    Victor Chernetsky is a Marketing Ph.D. candidate (ABD) at Michigan State University. His research is focused on managerially relevant problems related to firm strategic orientations, marketing in the C-Suite, interfunctional collaboration, and international marketing. Victor is a recipient of Donald A. and Shirley M. Taylor Research Excellence Award, in both 2020 and 2021. His research has been presented at multiple conferences and has received research grants from MSU-CIBER and Sales Education Foundation. Victor has been teaching international business, marketing management, and market analytics, at both undergraduate and graduate levels.

    Prior to joining academia, Mr. Chernetsky spent nearly 20 years in senior marketing and management roles with leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. During his industry career, Victor was a member of the top management team at diverse firms from start-up to $800 million business, successfully developed and implemented marketing strategies across multiple countries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million.
  • Publications
    In proceedings
    Chernetsky, Victor V., Douglas E. Hughes, and Valerie Good (2018), “A Blessing in Disguise: The Role of Conflict at the Marketing-Sales Interface,” American Marketing Association Summer Academic Conference, Boston, MA.
  • Courses
    • MKT 317: Quantitative Business Research Methods
    • MKT 310: International Business
    • MKT 300: Managerial Marketing
  • Awards
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2021
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2020
    • 28th Annual Robert Mittelstaedt Doctoral Symposium Fellow
      University of Nebraska-Lincoln, 2019
    • 50th Annual Haring Symposium Fellow
      Indiana University, 2020
    • 56th AMA-Sheth Foundation Doctoral Consortium Fellow
      Indiana University, 2021
  • Media Mentions

Related News:

Doctoral candidate receives grant for sales and marketing research 
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.