Victor Chernetsky is a Marketing Ph.D. candidate at Michigan State University. His research is focused on managerially relevant problems related to firm strategic orientations, innovation, the marketing-sales interface, marketing in the C-suite, and international marketing. Victor is a recipient of the Donald A. and Shirley M. Taylor Research Excellence Award and the Stanley Hollander Teaching Excellence Award. His research has received research grants from MSU-CIBER and Sales Education Foundation, has been presented at multiple conferences, and published in Industrial Marketing Management. Victor has been teaching international business, marketing management, and market analytics, at both undergraduate and graduate levels.Prior to joining academia, Mr. Chernetsky spent nearly 20 years in senior marketing and management roles with leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. During his industry career, Victor was a member of the top management team at diverse firms from start-up to $800 million business, successfully developed and implemented marketing strategies across multiple countries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million.