Victor Chernetsky is a Marketing Ph.D. candidate (ABD) at Michigan State University. His research is focused on managerially relevant issues related to firm strategic orientations, marketing in the C-Suite, interfunctional collaboration, and international marketing. Victor's research was presented at multiple conferences and has received two research grants. Victor has been teaching international business, marketing management, and market analytics, at both undergraduate and graduate levels.
Prior to joining academia, Mr. Chernetsky had over 15 years of managerial experience at leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. During his industry career, Victor was a member of the top management team at diverse firms from start-up to $800 million business, successfully developed and implemented marketing strategies across multiple countries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million.