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Victor Chernetsky

Doctoral Student
Department: Marketing
North Business Building
632 Bogue St Rm N463
East Lansing, MI 48824
Phone: (517) 432-6400
  • Biography
    Victor Chernetsky is a Marketing Ph.D. candidate at Michigan State University. His research is focused on managerially relevant problems related to firm strategic orientations, innovation, the marketing-sales interface, marketing in the C-suite, and international marketing. Victor is a recipient of the Donald A. and Shirley M. Taylor Research Excellence Award and the Stanley Hollander Teaching Excellence Award. His research has received research grants from MSU-CIBER and Sales Education Foundation, has been presented at multiple conferences, and published in Industrial Marketing Management. Victor has been teaching international business, marketing management, and market analytics, at both undergraduate and graduate levels.

    Prior to joining academia, Mr. Chernetsky spent nearly 20 years in senior marketing and management roles with leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. During his industry career, Victor was a member of the top management team at diverse firms from start-up to $800 million business, successfully developed and implemented marketing strategies across multiple countries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million.
  • Publications
    Chernetsky, Victor V.Douglas E. Hughes, and Wyatt A. Schrock (2022), “A Synthesis of Research on the Marketing-Sales Interface (1984 - 2020),” Industrial Marketing Management, 105, 159–181.
  • Courses
    • MKT 317: Quantitative Business Research Methods
    • MKT 310: International Business
    • MKT 300: Managerial Marketing
  • Awards
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2021
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2020
    • 52nd Haring Symposium Fellow
      Indiana University, 2022
    • 56th AMA-Sheth Foundation Doctoral Consortium Fellow
      Indiana University, 2021
    • Stanley Hollander Teaching Excellence Award
      Michigan State University, 2022
    • PDMA Doctoral Consortium Fellow
      University of Tennessee at Knoxville, 2022
    • Sheth/AIB Doctoral Consortium Fellow
      AIB Conference, Miami, FL, 2022
    • 28th Robert Mittelstaedt Doctoral Symposium Fellow
      University of Nebraska-Lincoln, 2019
    • 50th Haring Symposium Fellow
      Indiana University, 2020
  • Media Mentions

Related News:

The Michigan State University Eli Broad College of Business
Five teams of Broad undergraduates worked on an international business case to present to alumni industry judges.
The event was an opportunity for Broad Spartans to apply their knowledge and skills to global case studies.
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.