Victor Chernetsky

Email: chernets@msu.edu

Doctoral Student

Department: Marketing

Office:
North Business Building
632 Bogue St Rm N463
East Lansing, MI 48824

Phone: (517) 432-6400

Curriculum Vitae

Biography

Victor Chernetsky is a marketing doctoral student at the Eli Broad College of Business at Michigan State University. His research interests are centered on the marketing strategy with specific emphasis on the marketing-sales interface, firm strategic orientations, and marketing at the C-Suite.

Prior to academia, Mr. Chernetsky had over 15 years of managerial experience; he held several senior marketing positions at the leading multinational companies such as Procter & Gamble, Wrigley, and Samsung Electronics.
Publications

In proceedings
Chernetsky, Victor V., Douglas E. Hughes, and Valerie Good (2018), “A Blessing in Disguise: The Role of Conflict at the Marketing-Sales Interface,” American Marketing Association Summer Academic Conference, Boston, MA.
Courses
- MKT 317: Quantitative Business Research Methods
- MKT 310: International Business
- MKT 300: Managerial Marketing

Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.