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Victor Chernetsky

Doctoral Student
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N463
East Lansing, MI 48824
Phone: (517) 432-6400
Curriculum Vitae
  • Biography
    Victor Chernetsky is a marketing doctoral student at the Eli Broad College of Business at Michigan State University. His research interests are centered on the marketing strategy with specific emphasis on the marketing-sales interface, firm strategic orientations, and marketing at the C-Suite.

    Prior to academia, Mr. Chernetsky had over 15 years of managerial experience; he held several senior marketing positions at the leading multinational companies such as Procter & Gamble, Wrigley, and Samsung Electronics.
  • Publications
    In proceedings
    Chernetsky, Victor V., Douglas E. Hughes, and Valerie Good (2018), “A Blessing in Disguise: The Role of Conflict at the Marketing-Sales Interface,” American Marketing Association Summer Academic Conference, Boston, MA.
  • Courses
    • MKT 317: Quantitative Business Research Methods
    • MKT 310: International Business
    • MKT 300: Managerial Marketing

Related News:

Doctoral candidate receives grant for sales and marketing research 
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.