Victor Chernetsky
Email: chernets@msu.edu
Doctoral Student
Department: Marketing
Phone: (517) 432-6400
Areas of Expertise
- Biography Victor Chernetsky is a Marketing Ph.D. candidate at Michigan State University. His research is focused on managerially relevant problems related to firm strategic orientations, innovation, the marketing-sales interface, marketing in the C-suite, and international marketing. Victor is a recipient of the Donald A. and Shirley M. Taylor Research Excellence Award and the Stanley Hollander Teaching Excellence Award. His research has received research grants from MSU-CIBER and Sales Education Foundation, has been presented at multiple conferences, and published in Industrial Marketing Management. Victor has been teaching international business, marketing management, and market analytics, at both undergraduate and graduate levels.
Prior to joining academia, Mr. Chernetsky spent nearly 20 years in senior marketing and management roles with leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. During his industry career, Victor was a member of the top management team at diverse firms from start-up to $800 million business, successfully developed and implemented marketing strategies across multiple countries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million. - Publications ArticleChernetsky, Victor V., Douglas E. Hughes, and Wyatt A. Schrock (2022), “A Synthesis of Research on the Marketing-Sales Interface (1984 - 2020),” Industrial Marketing Management, 105, 159–181. https://doi.org/10.1016/j.indmarman.2022.05.014
- Courses
- MKT 317: Quantitative Business Research Methods
- MKT 310: International Business
- MKT 300: Managerial Marketing
- Awards
- Donald A. and Shirley M. Taylor Research Excellence Award
Michigan State University, 2021 - Donald A. and Shirley M. Taylor Research Excellence Award
Michigan State University, 2020 - 52nd Haring Symposium Fellow
Indiana University, 2022 - 56th AMA-Sheth Foundation Doctoral Consortium Fellow
Indiana University, 2021 - Stanley Hollander Teaching Excellence Award
Michigan State University, 2022 - PDMA Doctoral Consortium Fellow
University of Tennessee at Knoxville, 2022 - Sheth/AIB Doctoral Consortium Fellow
AIB Conference, Miami, FL, 2022 - 28th Robert Mittelstaedt Doctoral Symposium Fellow
University of Nebraska-Lincoln, 2019 - 50th Haring Symposium Fellow
Indiana University, 2020
- Media Mentions
- ARTICLESales Education Foundation Awards $15,000 in 2019 Sales Research Grant Program
July 30, 2019
Outlet: The Sales Education Foundation
Related News:
Five teams of Broad undergraduates worked on an international business case to present to alumni industry judges.
The event was an opportunity for Broad Spartans to apply their knowledge and skills to global case studies.
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
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