Victor Chernetsky is a Marketing Ph.D. candidate (ABD) at Michigan State University. His research is focused on managerially relevant problems related to firm strategic orientations, marketing in the C-Suite, interfunctional collaboration, and international marketing. Victor is a recipient of Donald A. and Shirley M. Taylor Research Excellence Award, in both 2020 and 2021. His research has been presented at multiple conferences and has received research grants from MSU-CIBER and Sales Education Foundation. Victor has been teaching international business, marketing management, and market analytics, at both undergraduate and graduate levels.Prior to joining academia, Mr. Chernetsky spent nearly 20 years in senior marketing and management roles with leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. During his industry career, Victor was a member of the top management team at diverse firms from start-up to $800 million business, successfully developed and implemented marketing strategies across multiple countries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million.