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Tom DeWitt

Fixed-Term Faculty
Department: Marketing
North Business Building
632 Bogue St Rm N335
East Lansing, MI 48824
Phone: (517) 432-6328
  • Biography
    Tom DeWitt, Ph.D. is the Director of CXM@MSU, which is dedicated to advancing the field of customer experience management through a variety of initiatives, including industry engagement and education through conferences, virtual roundtable discussions, and mentorship.  He is also the academic program director for the Master of Science in Customer Experience Management (MS-CXM) degree program, North America's first academic degree in customer experience management, in which he teaches MKT 878: The Customer-Centric Organization. His research, teaching, and industry presentations are focused on consumer psychology, organizational customer centricity, and employee engagement.

    Dr. DeWitt joined Michigan State University after serving 11 years at the University of Hawaii at Hilo, where he was an Associate Professor of Marketing and the founder and director of the university's Office of Applied Learning Experiences.  At the University of Hawaii at Hilo he was twice recognized as the Delta Sigma Pi College of Business and Economics Faculty Member of the Year and by the university with its Distinguished Service Award for Improving Student Life. Before moving to Hawaii, he served on the marketing faculty of Bowling Green State University, where he played a significant role in the founding of the university's Institute for Excellence in Services. Dr. DeWitt has also taught in Asia, including 10 summers at Hankuk University of Foreign Studies (teaching Asian consumer behavior in Seoul, South Korea) and as one of the first full-time foreign hospitality management instructors in China. He is also a proud practitioner and advocate for team and project-based learning and engages students with the business community through course projects. He has always played an active role in student career development, including delivering workshops and hosting job and internship fairs. 

    Dr. DeWitt has worked to advance the field of customer experience management by delivering workshops and consulting projects both in the USA and abroad, most notably in the healthcare, financial services, and tourism industries. He earned his doctorate degree from Florida State University, where he received an award for teaching excellence. Dr. DeWitt had a long career in hospitality management, including serving as the Vice President of Business Development for Incofood Management Services, in the Republic of Singapore, where he also earned his MBA from Nanyang Technological University. 

    Dr. DeWitt is a proud Spartan, having earned his bachelor's degree in Hotel, Restaurant, and Institutional Management from Michigan State University. 
  • Courses
    • MKT 460: Marketing Strategy
    • MKT 430: Key Account and Customer Relationship Management
    • MKT 878: The Customer-Centric Organization
  • Media Mentions

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The MS-CXM program, designed by the Department of Marketing, is part-time and 100% online.