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Bonnie Knutson

Department: The School of Hospitality Business
Eppley Center
667 N Shaw Ln Rm 235
East Lansing, MI 48824
Phone: (517) 353-9211
Curriculum Vitae
  • Biography
    Bonnie J. Knutson is a professor in The School of Hospitality Business in the Broad College of Business. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, she often consults with business leaders who want to understand and take advantage of changing consumer demands. Her work has been featured in publications such as The Wall Street Journal, USA Today, and on CNN. She has also had articles appear in numerous business publications, and is editor of The Journal of Hospitality and Leisure Marketing.

    With her wit and entertaining style, Bonnie is a frequent speaker at business and association meetings. She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad.

    Knutson has been named a MSU Distinguished Faculty. She has also been honored with the MSU Distinguished Alumni Award and the Hospitality Business Alumni Association Lifetime Academic Achievement Award. She was given the esteemed Withrow Award for teaching and research in the Broad College of Business and has won the prestigious Golden Key Teaching Excellence Award for outstanding instruction and dedication to students. The Advertising Education Foundation named Dr. Knutson a National Scholar.

    Knutson is on the Advisory Boards of the Food Industry Institute, the Travel, Tourism and Recreation Resource Center, and the Advisory Council for the MSU Wharton Center. She is a member of the American Marketing Association and the American Marketing Research Association.
  • Awards
    • MSU Distinguished Faculty
    • MSU DIstinguished Alumni Award

Related News:

Hospitality business alumni serve up success through mentorship 
Meet five Broad Spartan alumni who have given their time, talent and expertise to promote student success.
Broad Spartans earn research grant to study customer delight and sustainability 
The Society for Hospitality and Foodservice Management Foundation awarded MSU a one-year $10,500 research grant.
Hospitality Business students partner with Hilton to deliver creative solutions 
Broad Spartans create solutions to address key challenges for one of the largest hotel companies.
Alumni Honor Mr. Angelos Vlahakis 
Director Emeritus of the Student and Industry Resource Center celebrates his 90th birthday
Alumni Seeds Pavilion Gift in Honor of Class of 2017  
The hospitality industry professionals take business to a personal level
Les Gourmets Takes Guests on a Delicious Road Trip  
There’s no such thing as fast food drive-through stops on road trips with the School of Hospitality Business
Students Attend Americas Lodging Investment Summit 
ALIS is the largest hotel investment conference in the world
Newest Alumni Find Inspiration from Bon Bon Bon 
Fall graduates from the School of Hospitality Business gathered after commencement exercises for the Alumni Luncheon
Remembering Donald I. Smith "Coach" 
Donald I. Smith died on November 29, 2016. He was 89.
Celebration of Leadership One Last Time at Waldorf Astoria New York 
The School of Hospitality Business inducted four new members into its Alumni Association Hall of Fame.
Experiment and Experience: 2016 Vacation Outlook  
Expert insight from MSU’s Broad College forecasts the biggest 2016 vacation trends and explains the forces driving them.
Student Leaders Represent The School at Largest Hotel Investment Conference in the World - ALIS 
Executive board members of the Real Estate Investment Club attend the Americas Lodging Investment Conference.
Dr. Sara Parks (MBA ’70) Receives Alumni Association Lifetime Academic Achievement Award from The School of Hospitality Business at MSU 
Alumni, faculty, and family honored Dr. Sara Parks with the Alumni Association’s Lifetime Academic Achievement Awards.
Professor Knutson offers advice in 
Bonnie Knutson gives insight into how to work effectively with the designer you hire for your hotel.
Broad expert offers insight on unique bar concepts 
Bonnie Knutson interviewed by the Detroit News for her insight on unique bar concepts.
Another First-Place Finish for Students 
Hospitality Business students earned top honors in a competition at the North America Hotel Investment Conference
Alumnus Bill Weidner (BA ’67, MBA ’68) Featured Speaker for MSU's Broad College Warrington Lecture 
Hospitality Industry Icon Returns to Campus for Lectureship in Ethics and Leadership
Traditions Continue While Welcoming a New Director in The School 
Traditions continue while welcoming a new director in the School of Hospitality Business at Michigan State University
Bonnie Knutson Named Acting Director of The School of Hospitality Business 
Honored for lifetime academic achievement by the School’s Alumni Association