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Bonnie J. Knutson is a professor in The School of Hospitality Business in the Broad College of Business. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, she often consults with business leaders who want to understand and take advantage of changing consumer demands. Her work has been featured in publications such as The Wall Street Journal, USA Today, and on CNN. She has also had articles appear in numerous business publications, and is editor of The Journal of Hospitality and Leisure Marketing.
With her wit and entertaining style, Bonnie is a frequent speaker at business and association meetings. She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad.
Knutson has been named a MSU Distinguished Faculty. She has also been honored with the MSU Distinguished Alumni Award and the Hospitality Business Alumni Association Lifetime Academic Achievement Award. She was given the esteemed Withrow Award for teaching and research in the Broad College of Business and has won the prestigious Golden Key Teaching Excellence Award for outstanding instruction and dedication to students. The Advertising Education Foundation named Dr. Knutson a National Scholar.
Knutson is on the Advisory Boards of the Food Industry Institute, the Travel, Tourism and Recreation Resource Center, and the Advisory Council for the MSU Wharton Center. She is a member of the American Marketing Association and the American Marketing Research Association.
Marketing Moments | Does Your Business Need A Hero? February 27, 2023 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “Does Your Business Need a Hero?” published at Michigan Business Network.
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Marketing Moments | Does Your Business Need A Hero? February 27, 2023 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “Does Your Business Need a Hero?” published at Michigan Business Network.
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Marketing Moments | Is Dr. Kano Right? February 1, 2023 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “Is Dr. Kano Right?” published at Michigan Business Network.
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Best American Airlines Credit Card October 10, 2022 Outlet: WalletHub Bonnie Knutson, professor of hospitality business, was featured in a WalletHub piece about American Airlines credit cards.
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Marketing Moments | Get Yourself A Milk Stool July 18, 2022 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “Get Yourself a Milk Stool” published at Michigan Business Network.
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Marketing Moments | I Miss The Old Alka Seltzer Tubes July 12, 2022 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “I Miss the Old Alka Seltzer Tubes” published at Michigan Business Network.
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Marketing Moments | Move Over Dick Tracy! July 5, 2022 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “Move Over Dick Tracy!” published at Michigan Business Network.
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Marketing Moments | We Need Erich Brenn April 27, 2022 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “We Need Erich Brenn” published at Michigan Business Network.
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Guest Service Heroes: Do the Incredibles Have it Right? April 13, 2022 Outlet: HospitalityNet Bonnie Knutson, professor of hospitality business, had a column titled “Guest Service Heroes: Do the Incredibles Have It Right?” published at HospitalityNet.
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Marketing Moments | What Is Your Favorite Day Of The Year? April 13, 2022 Outlet: Michigan Business Network Knutson also had a Marketing Moments column titled “What Is Your Favorite Day of the Year?” published at Michigan Business Network.
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Not Another One! March 24, 2022 Outlet: Michigan Business Network
Marketing Moments | Have You Crossed The Next Rubicon? January 6, 2022 Outlet: Michigan Business Network Bonnie Knutson, professor of hospitality business, had a Marketing Moments column titled “Have You Crossed the Next Rubicon?” published at Michigan Business Network.