COVID-19 Updates: Visit msu.edu/coronavirus for the latest information on the MSU response.

For FAQ specific to the Broad College of Business and our response, visit broad.msu.edu/coronavirus.

profile photo

Farnoosh Khodakarami

Assistant Professor
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N303
East Lansing, MI 48824
Phone: (517) 432-6405
Curriculum Vitae
  • Biography
    Dr. Farnoosh
    Khodakarami is an assistant professor of Marketing at Michigan State
    University. She received her Ph.D. in Marketing from the University of North
    Carolina at Chapel Hill, and her M.Sc. in Management from Queen's
    University in Canada. Her research is focused on customer relationship management
    (CRM) and customer loyalty. She also conducts research on digital marketing and non-profit marketing. In addition to research, Farnoosh teaches
    Digital Marketing at the MBA and undergraduate programs at Eli Broad College
    of Business. 
  • Publications
    Article
    Khodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing Donor Relationships: The Role of the Breadth of Giving. Journal of Marketing79(4), 77-93.


    Article
    Khodakarami, Farnoosh, J. Andrew Petersen, and Rajkumar Venkatesan (2015), “Developing Donor Relationships: The Role of the Breadth of Giving,” Journal of Marketing, 79(4), 77-93.
    Article
    Khodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42
    Article
    Khodakarami, Farnoosh, J. Andrew Petersen, and Rajkumar Venkatesan (2015), “Developing Donor Relationships: The Role of the Breadth of Giving,” Journal of Marketing, 79(4), 77-93.
    Article
    Khodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42.
    Article
    Khodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,”           Information & Management, 51(1), 27-42.
    Article
    §  Khodakarami, Farnoosh, and Yolande E. Chan (2013), "An Investigation of Factors Affecting Marketing Information Systems’ Use," Journal of Marketing Development and Competitiveness, 7(2), 115-121.        
    Book
    §  Andrew Petersen, Rajkumar Venkatesan, and Farnoosh Khodakarami (2019), “Designing and Effectively Managing Customer-Centric Loyalty Programs, in the “Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization”, edited by Robert Palmatier, Christine Moorman, and Ju-Yeon Lee.
  • Courses
    • MKT 412: Digital Marketing
    • MKT 820: Digital Marketing
    • MKT 839: Experiential Learning in Digital Marketing

Related News:

Biggby Coffee partners with Demmer Center for Business Transformation 
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.