Farnoosh Khodakarami
Email: farnoosh@msu.edu
Assistant Professor
Department: Marketing
Phone: (517) 432-6405
- Biography Dr. Farnoosh Khodakarami is an assistant professor of Marketing at Michigan State University. She received her Ph.D. in Marketing from the University of North Carolina at Chapel Hill, and her M.Sc. in Management from Queen's University in Canada. Her research is focused on customer relationship management (CRM) and customer loyalty. She also conducts research on digital marketing and non-profit marketing. In addition to research, Farnoosh teaches Digital Marketing at the MBA and undergraduate programs at Eli Broad College of Business.
- Publications ArticleKhodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing Donor Relationships: The Role of the Breadth of Giving. Journal of Marketing, 79(4), 77-93.ArticleKhodakarami, Farnoosh, J. Andrew Petersen, and Rajkumar Venkatesan (2015), “Developing Donor Relationships: The Role of the Breadth of Giving,” Journal of Marketing, 79(4), 77-93.ArticleKhodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42ArticleKhodakarami, Farnoosh, J. Andrew Petersen, and Rajkumar Venkatesan (2015), “Developing Donor Relationships: The Role of the Breadth of Giving,” Journal of Marketing, 79(4), 77-93.ArticleKhodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42.ArticleKhodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42.Article§ Khodakarami, Farnoosh, and Yolande E. Chan (2013), "An Investigation of Factors Affecting Marketing Information Systems’ Use," Journal of Marketing Development and Competitiveness, 7(2), 115-121.Book§ Andrew Petersen, Rajkumar Venkatesan, and Farnoosh Khodakarami (2019), “Designing and Effectively Managing Customer-Centric Loyalty Programs, in the “Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization”, edited by Robert Palmatier, Christine Moorman, and Ju-Yeon Lee.
- Courses
- MKT 412: Digital Marketing
- MKT 820: Digital Marketing
- MKT 839: Experiential Learning in Digital Marketing
- Awards
- Winner of Research Grant (2010)
The Monieson Centre for Business Research, Queen's University - M. Wayne DeLozier Fellowship Award (2015)
Outstanding PhD Student, Kenan-Flagler Business School - Consortium Fellow (2015)
AMA Sheth Foundation Doctoral Consortium
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