Farnoosh Khodakarami

Dr. Farnoosh
Khodakarami is an assistant professor of Marketing at Michigan State
University. She received her Ph.D. in Marketing from the University of North
Carolina at Chapel Hill, and her M.Sc. in Management from Queen's
University in Canada. Her research is focused on customer relationship management
(CRM) and customer loyalty. She also conducts research on social media
marketing and non-profit marketing. In addition to research, Farnoosh teaches
Digital Marketing at the masters and undergraduate level at Eli Broad College
of Business. 

Khodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing Donor Relationships: The Role of the Breadth of Giving. Journal of Marketing, 79(4), 77-93.


Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.