Farnoosh Khodakarami

Dr. Farnoosh
Khodakarami is an assistant professor of Marketing at Michigan State
University. She received her Ph.D. in Marketing from the University of North
Carolina at Chapel Hill, and her M.Sc. in Management from Queen's
University in Canada. Her research is focused on customer relationship management
(CRM) and customer loyalty. She also conducts research on digital marketing and non-profit marketing. In addition to research, Farnoosh teaches
Digital Marketing at the MBA and undergraduate programs at Eli Broad College
of Business. 

Khodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing Donor Relationships: The Role of the Breadth of Giving. Journal of Marketing, 79(4), 77-93.


Khodakarami, Farnoosh, J. Andrew Petersen, and Rajkumar Venkatesan (2015), “Developing Donor Relationships: The Role of the Breadth of Giving,” Journal of Marketing, 79(4), 77-93.Khodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42Khodakarami, Farnoosh, J. Andrew Petersen, and Rajkumar Venkatesan (2015), “Developing Donor Relationships: The Role of the Breadth of Giving,” Journal of Marketing, 79(4), 77-93.
Khodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,” Information & Management, 51(1), 27-42.Khodakarami, Farnoosh, and Yolande E. Chan (2014), "Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation,”           Information & Management, 51(1), 27-42.§  Khodakarami, Farnoosh, and Yolande E. Chan (2013), "An Investigation of Factors Affecting Marketing Information Systems’ Use," Journal of Marketing Development and Competitiveness, 7(2), 115-121.         §  Andrew Petersen, Rajkumar Venkatesan, and Farnoosh Khodakarami (2019), “Designing and Effectively Managing Customer-Centric Loyalty Programs, in the “Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization”, edited by Robert Palmatier, Christine Moorman, and Ju-Yeon Lee.