profile photo

Farnoosh Khodakarami

Assistant Professor
Department: Marketing
North Business Building
632 Bogue St Rm N303
East Lansing, MI 48824
Phone: (517) 432-6405
  • Biography
    Dr. Farnoosh
    Khodakarami is an assistant professor of Marketing at Michigan State
    University. She received her Ph.D. in Marketing from the University of North
    Carolina at Chapel Hill, and her M.Sc. in Management from Queen's
    University in Canada. Her research is focused on customer relationship management
    (CRM) and customer loyalty. She also conducts research on social media
    marketing and non-profit marketing. In addition to research, Farnoosh teaches
    Digital Marketing at the masters and undergraduate level at Eli Broad College
    of Business. 
  • Publications
    Khodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing Donor Relationships: The Role of the Breadth of Giving. Journal of Marketing79(4), 77-93.

    Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management51(1), 27-42.
  • Courses
    • MKT 412: Digital Marketing
    • MKT 820: Digital Marketing
    • MKT 839: Experiential Learning in Digital Marketing

Related News:

Biggby Coffee partners with Demmer Center for Business Transformation 
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.