Valerie Good earned her PhD in
Marketing at the Broad College of Business, Michigan State University, in 2019. Her research interests can be classified primarily as marketing strategy, specifically within the domain of Personal
Selling and Sales Management, Organizational Front Lines, and Marketing Strategy Implementation. Good is a published researcher with an active pipeline. Her dissertation was distinguished as the top in the field of sales, and she was the recipient of the 2019 Taylor Research Award in recognition of research excellence. She also co-authored a paper that earned an award for organizational front lines research. Her research has been published in Industrial Marketing Management, Journal
of Business Ethics and European Journal of Marketing with several
additional papers under advanced review in top-tier marketing journals. Media mentions of her
research include Forbes, Thrive
Conversation, EconoTimes, the
National Interest, The
College of Business News, and additional newspaper and radio interviews. Moreover, since joining Michigan State, Good has received multiple awards for
teaching excellence and has coached students in the sales program to individual and team success at the national level. She presently serves as the
Managing Editor for the Journal of
Personal Selling and Sales Management.
Good also has a wealth of both industry and higher-level
teaching experience. She launched a marketing consulting firm Good Impressions
Marketing in 2006 to help small businesses and ministries with their writing, communications
and strategic planning. Prior to this, Good was a manager for a high-demand
advertising agency, a product manager for a financial services institution, a
publicist for a marketing firm, and a sales & marketing coordinator in the
hospitality industry. Good also previously served as an adjunct faculty member and an
affiliated faculty member for two universities in Pennsylvania before earning her PhD. She instructed courses in marketing, advertising, personal selling,
retail marketing, persuasion, managerial communications and e-marketing in both
the traditional classroom and online.
She consistently received student evaluations above the university and department means as well as positive peer reviews.