Brandon Holle

Email: hollebr1@msu.edu

Doctoral Student

Department: Marketing

Office:
North Business Building
632 Bogue St Rm N462
East Lansing, MI 48824

Phone: (517) 432-6453

Curriculum Vitae

Areas of Expertise

Biography
Brandon Z. Holle is a marketing Ph.D. candidate at the Eli Broad College of Business. His research interests are focused on topics including digital marketing, brand strategy, marketing-finance interface, product innovation, and sports marketing.

Education:
- Ph.D. in Marketing - Michigan State University (Expected 2023)
- M.B.A in Marketing - University of Nebraska - Lincoln
- B.S. in Business Administration - California Polytechnic State University - San Luis Obispo (Cal Poly)
Education
M.B.A. Marketing 2018, University of Nebraska - Lincoln
B.S. Business Administration - Marketing 2014, California Polytechnic State University - San Luis Obispo
Courses
- MKT 317: Quantitative Business Research Methods (Marketing Analytics)
- MKT 460: Marketing Strategy
- MKT 300: Marketing Management
Awards
- Robert P. Poland Endowed Doctoral Fellowship
  Michigan State University, 2018-2022
- Graduate School Research and Travel Fellowship
  Michigan State University, 2019
- International Studies and Programs Travel Award
  Michigan State University, 2019
- Mittelstaedt & Gentry Doctoral Symposium Fellow
  University of Nebraska - Lincoln, 2020
- Mittelstaedt & Gentry Doctoral Symposium Fellow
  University of Nebraska - Lincoln, 2021
- Academy of International Business – US Southeast Doctoral Consortium Fellow
  Academy of International Business, 2021
- Society for Marketing Advances Doctoral Consortium Fellow
  Society for Marketing Advances, 2021
- AMA-Sheth Foundation Doctoral Consortium Fellow
  Michigan State University 2022
- Sheth/AIB Doctoral Consortium Fellow
  Michigan State University 2022
- Donald A. and Shirley M. Taylor Research Excellence Award
  Michigan State University 2022
Media Mentions
- ARTICLE
  How Do You Feel? Marketing to the Stigmatized
  November 17, 2021
  Outlet: Journal of Marketing Research Scholarly Insights
- ARTICLE
  You Might Want to Sit Down for This: Modeling Consumer Seating Preferences
  October 30, 2020
  Outlet: Journal of Marketing Research Scholarly Insights
- ARTICLE
  Train and Incentivize the Salesperson—or the Sales Manager? A Manufacturer’s Dilemma
  September 1, 2020
  Outlet: Journal of Marketing Research Scholarly Insights
Links
- https://www.brandonholle.com/

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