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Brandon Holle

Doctoral Student
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N462
East Lansing, MI 48824
Phone: (517) 432-6453
Curriculum Vitae
  • Biography
    Brandon Z. Holle is a Marketing Ph.D. student at the Eli Broad College of Business. His research interests are focused on topics including electronic word-of-mouth, marketing-finance interface, innovation, brand strategy, e-commerce, and sports marketing.

    Education:
    • Ph.D. in Marketing - Michigan State University (Expected 2023)
    • M.B.A in Marketing - University of Nebraska - Lincoln
    • B.S. in Business Administration - California Polytechnic State University - San Luis Obispo (Cal Poly)

  • Courses
    • MKT 317: Quantitative Business Research Methods
    • MKT 460: Marketing Strategy
    • MKT 300: Marketing Management
  • Media Mentions
    • ARTICLE
      View Mention
      October 30, 2020
      Outlet:
      Review of a recently published Journal of Marketing Research article by Simon Blanchard, Tatiana L. Dyachenko, and Keri L. KL: “Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues,” (2020) 
    • ARTICLE
      View Mention
      September 1, 2020
      Outlet:
      Review of a recently published Journal of Marketing Research article by Sarah Magnotta, Brian Murtha, and Goutam Challagalla: “The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts,” (2020) 
  • Links