Raymond Pirouz

Raymond Pirouz is an author, consultant and lecturer at the intersection of design, technology, commerce and culture. An alumnus of University of Michigan where he earned his MBA in Marketing and Innovation Management and the Art Center College of Design, where he earned his undergraduate degree with honors, Pirouz began his career as an advertising art director and later established a design studio where he consulted on projects for Adobe, c|net, Caltech, Macromedia, NASA/JPL, USC, Virgin Records and for clients representing American Century Mutual Funds, American Honda, Cathay Pacific, Fidelity Federal Bank, Panasonic, Toyota and others. Before transitioning to consult and teach full-time, Pirouz served as Director of Marketing at lynda.com, a subscription-based online publisher of video training material for teachers, students and creative professionals working with digital media.

Pirouz is the author of three books and his work has been featured in publications including Wired, Communication Arts, the AIGA Journal of Design, the Independent of London and books including Cascading Style Sheets: The Designer's Edge, Education of an E-Designer and How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media. Pirouz has served as a judge for design and advertising competitions, spoken at a number of conferences and taught at UCLA Extension, the Art Center College of Design, the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo | Stratford, Ivey Business School at Western University, and the Paul Merage School of Business at UC Irvine.

Customer Segmentation and Business Model Evolution at Unbounce
Ivey Publishing (July 8, 2014)
https://www.iveycases.com/ProductView.aspx?id=66736

Jill's Table: Digitizing a Retail Legacy
Ivey Publishing (March 20, 2014)
https://www.iveycases.com/ProductView.aspx?id=63725

Jill's Table: Digitizing a Retail Legacy – DVD
Ivey Publishing (March 20, 2014)
https://www.iveycases.com/ProductView.aspx?id=65481

Bitmaker Labs: Innovation on Hold
Ivey Publishing (July 26, 2013)
https://www.iveycases.com/ProductView.aspx?id=59764

   Added to “Teaching Design Thinking by Discipline” collection
   https://hbsp.harvard.edu/catalog/collections/teaching-design-thinking-by-discipline/
   Harvard Business Publishing Education, September 2021

MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
Ivey Publishing (July 5, 2013)
https://www.iveycases.com/ProductView.aspx?id=58547

Mountain Equipment Co-op: Digital Strategy
Ivey Publishing (June 24, 2013)
https://www.iveycases.com/ProductView.aspx?id=58677

A Couple of Squares (A) and (B) – DVD
Ivey Publishing (March 13, 2013)
https://www.iveycases.com/ProductView.aspx?id=57885

A Couple of Squares: E-Commerce Opportunities for Growth (B)
Ivey Publishing (March 13, 2013)
https://www.iveycases.com/ProductView.aspx?id=57703

A Couple of Squares: Pricing for the Future (A)
Ivey Publishing (March 13, 2013)
https://www.iveycases.com/ProductView.aspx?id=57702

Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
Ivey Publishing (December 3, 2012)
https://www.iveycases.com/ProductView.aspx?id=56717

HootSuite: Monetizing the Social Media Dashboard
Ivey Publishing (November 22, 2012)
https://www.iveycases.com/ProductView.aspx?id=56779

Decathlon China: Using Social Media to Penetrate Internet Market
Ivey Publishing (November 16, 2011)
https://www.iveycases.com/ProductView.aspx?id=52517

Sushilicious: Can Social Media Sell Sushi
Ivey Publishing (October 17, 2011)
https://www.iveycases.com/ProductView.aspx?id=52187

Online Metrics: What Are You Measuring and Why
Ivey Publishing (June 30, 2011)
https://www.iveycases.com/ProductView.aspx?id=51551