Jade Shi

Dr. Jade Shi is an assistant professor at the School of Hospitality Business, Broad College of Business, Michigan State University. She received her Ph.D. and Master's in Hospitality and Tourism Management from Purdue University and her Bachelor's in Tourism Management from Beijing International Studies University, China. Prior to joining MSU, she was an Assistant Professor at the Singapore Institute of Technology. Her research focuses on sustainable consumer behavior and social sustainability in hospitality and tourism. Dr. Shi's work has been published in leading peer-reviewed journals such as International Journal of Contemporary Hospitality Management, Tourism Management, Journal of Hospitality & Tourism Research, and Cornell Hospitality Quarterly. She also serves as Social Media Editor for the Journal of Hospitality & Tourism Research.

Shi, J. J., & Ma, C. (2026). When Communication Multiplies: Effects of Mixed Strategies on Hotel Guests’ Sustainable Behavioral Intentions. Journal of Hospitality & Tourism Research, 10963480261473628.

Zheng, X., Miao, M., Zhang, L., & Shi, J. J. (2026). Virtual faces, real bonds: perceived autonomy and brand attitude in hospitality. International Journal of Contemporary Hospitality Management, 38(1), 386-406.

Kim, S., Choi, H. C., Yu, M., Chen, B., & Shi, J. J. (2026). How accessibility barriers accumulate across the guest journey: a dual-perspective inquiry. International Journal of Contemporary Hospitality Management, 1-22.

Shi, X., Shi, J., Li, M., & Guo, Z. (2025). Enhancing Student Learning Experience in Wine Tasting: Live Virtual Wine Tours as a Pedagogical Approach. Journal of Hospitality & Tourism Education, 1-13.Shi, J., & Kruesi, M. A. (2025). When feedback resonates: dual perspectives on eco-feedback technology in wildlife attractions. Current Issues in Tourism, 1-18.Kim, S., Kwon, H., & Shi, J. (2024). The Moderating Roles of Multidimensional Novelty-Seeking Behaviors on Destination Images and Revisit Intentions. Tourism Review International, 28(4), 293-309.Fan, A., Shin, H. W., Shi, J., & Wu, L. (2023). Young people share, but do so differently: An empirical comparison of peer-to-peer accommodation consumption between millennials and generation Z. Cornell Hospitality Quarterly, 64(3), 322-337.Shi, J.*, Cai, L. A., & Wolfe, K. (2022). Advancing hospitality and tourism education and research through global crises. Journal of Teaching in Travel & Tourism, 22(3), 199-204.Shi, X. & Shi, J. (2022). Who cares about single childless employees in the hotel industry? —Creating a workplace culture beyond family-friendly. Tourism Management. 90.Singh, S., Shi, J.*, Lee, J. Z., & Cai, L. A. (2021). Image of India as a destination—Perceptions of mobile-savvy seniors from China. Journal of China Tourism Research, 17(4), 484-511.Shi, J.*, Zhang, J., & Cai, L. A. (2021). Active learning for an introductory tourism course—A case study. Journal of Teaching in Travel & Tourism, 21(1), 1-18.Shi, J.*, Fan, A., & Cai, L. A. (2020). Leisure mobility of Chinese Millennials. Journal of China Tourism Research, 16(4), 527-546.