Brenda Sternquist, Professor of Marketing at Michigan State University, is a specialist in International Retailing. She has conducted research throughout the world but particularly focuses on China, India, and Japan. This research is summarized in her book, International Retailing 3d edition published by Fairchild Press, New York in 2018. Her first book focused on the European transition, this book European Retailing's' Borderless World was published by Greenwood Press. Two 2011 books are Retail Strategic International Expansion: Theory and Cases and International Retailing Theory and Research. She has also published more than one hundred research articles. She was selected as the first Outstanding National Retail Educator in 2004. The award is presented by the National Retail Federation, Center for Retail Studies Texas A&M and JC Penney. In 1999 she received the Michigan State University Distinguished Faculty Award, the highest award given at Michigan State University in recognition of an outstanding career in research, teaching, and service, and was selected for the Alumnae Club of Mid-Michigan Quality in Undergraduate Teaching Award in 1997.
Sternquist's achievements span a decade. She received recognition as a Centennial Leader Award from the University of Tennessee, where she earned her doctorate. She received recognition from the College of Human Ecology at Michigan State University as an Outstanding Faculty Member. She has been recognized in 1996 receiving the All-University Excellence in Diversity Award, cited by Phi Kappa Phi in 1994 for scholarly achievement, and was named Michigan State University CASE outstanding Professor in 1992. She was named the 1991 Outstanding Researcher by the College of Human Ecology at Michigan State University.