Stephanie Kappel is passionate about marketing.
“I chose to study marketing because I love the mix of creativity and business,” Kappel (BA Marketing ’14) said. “I am very interested in how companies develop their brands and the use of social media in attracting customers and developing brand loyalty.”
For Kappel, joining the Broad College of Business was an easy decision.
“I chose Broad because of all of the opportunities it presented—from the student organizations to the study abroad programs, and the incredible company connections and networking opportunities,” she said. “Broad is such a close community, and I knew I would benefit immensely from being a part of it.”
Kappel has been heavily involved in the co-ed business fraternity Phi Chi Theta during her four years at Michigan State University. She spent three years on the executive board, leading approximately 90 members, and served as president of the organization during the last of her three years.
“I gained so much from this experience as a leader, a mentor, a public speaker, an organizer, and a member of a team,” Kappel said. “PCT provided me with a great appreciation for the importance of networking and making and upholding connections.”
Kappel also served on the executive board of Marketing Mix, a campus organization that works with businesses and does free consulting to give students the opportunity to gain experience with real marketing problems. As the professional relations director, Kappel reached out to several different local companies to find prospects for Marketing Mix’s projects and worked with larger corporations to set up company speakers.
Last summer, Kappel studied international business in the Netherlands, Germany, Belgium, France, and Luxembourg as part of a Broad study abroad program.
“The program was an incredible experience, and it gave me a much better understanding of business on a global level,” she said.
After graduation, Kappel will be a part of the Real Whirled Sales Development Program of Whirlpool Corporation in Benton Harbor, Mich. Following the 10-week training program, she will be placed in a major city for a year and then have the opportunity to change her position or location.
“The career opportunities that a Broad degree provides are unbelievable. All of these opportunities helped me to gain the knowledge and experience to attain connections with companies and the internships and jobs I was interested in,” Kappel said. “My accomplishments are all thanks to resources Broad has given me and the doors it has opened for me. I came to Michigan State University not knowing anyone. Broad helped me find my place, meet my best friends, prepare for the business world, and find overall success in college.”
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Danny Patten, Supply Chain Management ’15
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Mariam Metti, Accounting ’15
Mariam Metti’s business career began in high school. As CEO of a corporation simulation activity in her economics class, Metti (BA Accounting ’15) oversaw the selling of snacks to other students in the school. “I really enjoyed the leadership aspect Read More »