Tag: Editor’s Choice

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Alumnus rapidly pivots from supplying salons to aiding first responders 
Larry Gaynor (B.A. Accounting ’77) has adjusted his business operations to meet urgent needs amid the pandemic.
Pung Speaker Series: Devoting a career to what’s important 
Joel Clum (B.A. Finance ’08) shared his career journey through a virtual presentation on March 19.
How medical videos on YouTube are failing to meet people’s needs 
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
MSU’s reign as the No. 1 supply chain school continues 
The Broad College of Business at MSU has the best graduate and undergraduate supply chain programs in the nation.
Regarding the coronavirus 
Dean Sanjay Gupta shares an update and offers resources for students, faculty and members of the Spartan community.
MSU alumna testifies to Congress, advocating for better health policies 
Ge Bai (Ph.D. Accounting & Information Systems ’12) shared her expertise at a congressional hearing on Feb. 5.
Women in Business host Big Ten conference in Detroit 
The 2020 Big Ten Women’s Business Connect Leadership Conference was hosted by Broad Spartans last month.
A company’s good deeds can make consumers think its products are safer 
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Department of Management secures No. 1 rank for research productivity 
In the 2019 TAMUGA rankings, MSU tied University of Georgia for the highest number of publications in top-tier journals.
How can hospitals save tens of millions of dollars annually in their operating rooms? 
New research from MSU reveals that inefficiencies in operating room processes result in colossal costs.
Alumnus brings millions to tears as creative director of Google’s ‘Loretta’ ad 
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
Broad entrepreneurs set out to make a difference with vaping substitute 
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.
Hate cancel culture? Blame algorithms 
Anjana Susarla, associate professor, recently wrote an article for The Conversation on her work with this phenomenon.
Alumnus provides extraordinary support for Spartan MBAs 
Sanjay Baskaran (MBA ’99) and his wife have gifted the Broad College $250,000 to advance the MBA program.
Broad Executive MBA defends Top 10 standing 
Financial Times’ annual ranking positions the Broad EMBA program at No. 8 among U.S. public schools.
Broad Spartan to intern with United Nations after graduation 
Hafsa Abass (B.A. Accounting ’19) takes her bold next steps as an intern for the United Nations in Kenya.
Who customers blame depends on how businesses frame 
MSU research shows how subtle framing can impact customer views of businesses when something goes wrong.
Taking education to new heights with simulations 
The Broad College welcomed professor Vasant Sivaraman to lead faculty workshops on teaching with simulations.
Sending off the last class of the decade  
Relive the excitement and celebration from the Fall 2019 Commencement ceremonies.
Making the most of time spent at MSU  
Bailey Paxton (B.A. Finance ’19) created three start-up companies while at MSU, gaining an unmatched experience.
Investing in inclusion 
The Broad College has received a grant from MSU to strengthen and extend our inclusion and accessibility efforts.
Broad College supply chain professor chosen as Decision Sciences Institute Fellow 
On Nov. 24, Sri Talluri, professor of supply chain management, was honored and designated as a DSI Fellow.
With No. 1 ranking, MSU blazes a trail in B2B marketing research  
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
MSU strengthens and prioritizes the Broad MBA 
The Broad College, doubling down on its MBA program, hosted the 2019 MBA Roundtable Curricular Innovation Symposium.
Six Broad Spartans chosen to attend the 2019 Forbes Under 30 Summit  
A diverse set of undergrad Broad College students were honored with scholarships and the chance to attend this event.