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Learn, Grow, and Belong at Broad.

Undergraduate Student Engagement (USE) is dedicated to fostering an inclusive and vibrant community where students emerge more knowledgeable, skilled, and accepting of diverse ideas and people. We redefine the university experience by going beyond the traditional confines of campus life, extending the reach of students and breaking down the walls that make the university experience feel small and isolated. 

Through purposeful events and thoughtful content curation, we strive to create an inclusive campus community that advances pride, belonging, and a sense of home for every student. This emphasizes networking, collaboration, and personal growth as integral components of the undergraduate experience, aligning directly with the university’s mission and strategic initiatives to create and disseminate knowledge.



We contribute to the university’s larger vision of transforming students into leaders who will make positive societal impacts by carefully curating content and promoting meaningful connections. 

Our ultimate mission is to create an atmosphere that caters to the holistic student, leaving a lasting and positive impact on their university experience. 


Broad360 is your one-stop-shop for all things Broad. Whether you’re looking for student organization meetups, exciting events, or opportunities to immerse yourself in our vibrant student body, Broad360 has got you covered all in one place.

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Engagement Center

The Student Engagement Center is a dynamic space where education and engagement extends beyond the classroom. Make what you want of this space. It is your sanctuary to study, network, collaborate, engage, or just relax. 

Navigating campus life can sometimes feel overwhelming. This space acts as your information hub, offering a dedicated space to connect with undergraduate ambassadors who serve as a liaison between students and faculty, and inquire about anything related to Broad.

Meet The Team

Tariq Herzalla

  • Full-time MBA
    Graduate Assistant

First-year MBA student concentrating in Supply Chain and Business Analytics. Before Broad, I worked in consulting where I gained valuable experience assessing problems to help shape the strategic growth of Fortune 500 companies. My favorite activity is traveling, and my top destinations have been Kenya, Germany, and Turkey!

Taylor Hindman

  • Marketing & International Business
    Student Lead

In my role as Student Lead of the Engagement Team, I’ve enjoyed seeing the evolution of the Engagement Center over my 3 years on the team. My hope is to transform the Engagement Center into a welcoming and valuable information space, where students can access support to thrive at the Broad College. One of my hobbies would include traveling, this past summer I had the opportunity to study abroad in Rome and travel around Europe!

Student Ambassadors

profile photo

Alayna Berry

  • Marketing
    Advertising & Communication

I am from Dearborn, Michigan and I have always wanted to be a Spartan since I was little. I love everything fashion and Sanrio, taking long walks, and joining as many clubs as I can on campus. Additionally, I am excited to help create fun events for all the Broad students to enjoy this year! I hope to make an inclusive, fun environment for all to have fun and participate!

Kennedi Bryant

  • Human Resource Management
    Events, Programming, & Outreach Lead

Alongside being a business student, I am the President of Black and Broad and an on-campus RA! I also really enjoy watching movies, traveling, and cooking. This is my second year on the USE team, and I am excited for this upcoming year!

Anh Dong

  • Marketing
    Social Media & Engagement

I am an international student from Ho Chi Minh City, Vietnam. I enjoy doing photography, graphic design, and hanging out with my friends. I am so excited to be an Ambassador this year.

Mariana Flores

  • Supply Chain Management
    Advertising & Communication

My hometown is Monterrey, Mexico. In my free time, I enjoy hiking, reading, and spending time with friends and family. My professional experiences include EY, PwC, and BCG. I am looking forward to completing a minor in Environmental and Sustainability Studies.

Ioanna Goulas

  • Supply Chain & Entrepreneurship
    Advertising & Communication

I am from South Lyon, Michigan. As a Supply Chain Management major, I aspire to secure a position in the automotive industry. I am in a professional business fraternity PSE which helped me make great connections . I enjoy meeting new individuals at Broad and it is my favorite study spot. In my free time, I lift, and get involved in extracurricular activities such as SCMA, PSE, and Circle K.

Tressa Heslar

  • Communication & Business
    Social Media & Engagement Lead

Hi! I am Tressa and I’m from Orange County, California. I am passionate about my studies, food, and fitness. I am so happy to be back on the Undergraduate Student Engagement team for a second year!

Braden Kleyn

  • Marketing
    Social Media & Engagement

I am a senior marketing major from Allendale, Michigan, and have also lived in Los Angeles and Grand Rapids. I have a passion for consulting and sports marketing and have done multiple internships throughout the country. My goal is to become a marketing specialist in the sports industry as my passions and free time is spent in basketball as well as other sports. As a broad engagement ambassador I use my skills to help design and code the website and create and manage social media channels.

Niya Patel

  • Supply Chain Management & Information Technology
    Advertising & Communication

Hello! My name is Niya Patel and I am a Junior studying Supply Chain Management with a minor in Information Technology. My professional experience includes Jackson National, Dell Technologies, and PwC. I am the current President of the Broad Student Senate and serve as a mentor through our Broad Mentorship Program. I love engaging with other students in the college and being able to positively impact them through  these organizations and the USE team!

Vanesa Ramirez

  • Supply Chain Management
    Events, Programming, & Outreach

I’m from Imlay City, MI. My favorite place to visit is Guatemala since most of my family is there. In my free time, I enjoy watching sunsets, journaling, and eating good food!

Hayley N. Saste

  • Business Management & International Business
    Events, Programming, & Outreach

I have a driving passion to travel the world and enrich myself with culture, people, and communities. I love to swim, soak up the sun w/ friends and family, and photography. In my free time I am an active resource within the Broad College of Business and all throughout campus. I work alongside the Student Engagement Center as an Events and Outreach Ambassador and work with Broad Abroad office as a Study Abroad Ambassador.

Dan Schneider

  • Supply Chain Management
    Events, Programming, & Outreach

Hey I’m Dan and I’m an engagement ambassador on the events and outreach team. I am a junior studying supply chain management and participate in clubs such as the SCMA. In my free time, I’m a musician that regularly creates and plays music both professionally and recreationally. My goal this year is to cross paths with as many broad students as I can this year and to help them with any questions or challenges they may have.

Livia Snider

  • Management
    Advertising & Communication Lead

I am a Junior studying Management, from Grand Haven, MI, and love to travel and hang out at the beach in my free time. I chose to study management with an emphasis on accounting to apply to the master’s program for construction. This is my second year on the Undergraduate Engagement Team and I am so excited for this upcoming year!

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