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December 2014 Broad Business eNews

The Spartan statue covered with snow on a winter day. Photo courtesy of Communications and Brand Strategy at Michigan State University.
eNews
December 2014
Alumni News

Goodyear Cotton Bowl Classic
Spartans to Play in Cotton Bowl; Quick Action Required for Tickets

The Spartan football team will play Baylor University in the Goodyear Cotton Bowl Classic in Arlington, Texas, on Thursday, January 1, with kickoff set for 12:30 p.m. EST. Official bowl tours are available from the MSU Alumni Association. Deadlines for game ticket requests are tight. Donors and season ticket holders wanting tickets must request them by tomorrow, Wednesday, December 10, at 6 p.m. Students must request tickets by noon that day. Other alumni and the general public may request any remaining tickets beginning Friday, December 12. Tickets to the official tailgate (included in tour packages) are also available. For ongoing updates, check the Spartan Central website.

Broad Executive MBA Program Hosting 50-Year Celebration Event

Join fellow Broad Executive MBA alumni and faculty in celebrating 50 years of turning high potential into high performance on May 14, 2015, at the Fillmore Detroit. 50 Years of Excellence: The Broad Executive MBA Celebration provides an opportunity to reconnect and celebrate with your class, whether you’re a recent graduate or one of our successful class of 1966 alumni. Graduates of the Advanced Management Program (AMP), Executive MBA (EMBA), and Weekend MBA (WMBA) and their spouses or guests are welcome. The evening will also honor alumni who have made a significant and lasting impact on this program, their industries, and their communities. Learn how to nominate alumni for these awards.

Alumni Invited to Recruit at Career Fairs

Broad’s graduate programs have several career fairs scheduled for January, including a MBA/graduate fair on Thursday, January 15; a supply chain fair on Thursday, January 22; and a business analytics fair on Friday, January 23. If you or your business would be interested in recruiting, please email the relevant planning teams via the links above to register.

Business at Broad

Students to Join Ranks of Alumni This Weekend

More than 300 Broad College students will receive their diplomas at commencement ceremonies held December 12–13 at the Breslin Center. Three of them will be recognized with Board of Trustees’ Awards for having a 4.0 grade point average.

Broad Business Pitch Competition winners pose with their cardboard checks

Broad Business Pitch Competition Highlights Students’ Ingenuity

Students demonstrated their creativity with business ideas spanning fields as diverse as fashion, educational technology, and urban planning at the 2014 Broad Business Pitch Competition finals, held Thursday, November 20. Six entrepreneurial-minded teams from across MSU and the Broad College had five minutes each to sell their ideas to a distinguished panel of judges for cash prizes to support their new businesses.

Spartans Face Firing Squad, Emerge Victorious

For the second year in a row, a team of students from The School of Hospitality Business earned top honors in a pitch competition at the North America Hotel Investment Conference in Chicago, held November 19–21. The competition, titled “The Firing Squad: Where Great Ideas Are Executed,” is based loosely on ABC’s Shark Tank television program. The students won top honors for their hotel concept, NOMAD.

One Firm’s Loss Is Another’s Gain

Research by a marketing professor reveals that customers who walk into a business unhappy with another firm’s service can be won over with simple gestures of goodwill. When a completely unrelated company makes a goodwill gesture, the customer’s attitude toward that unaffiliated company improves significantly.

Around MSU

Spartans Will video.
MSU Launches New Advertising Campaign

On Wednesday, December 3, MSU launched its newest television ad on ESPN2 during the ACC/Big Ten Challenge against Notre Dame. The ad is part of a new Spartans Will campaign that will include ads during nationally televised Spartan athletic events; in Chicago, Detroit, Los Angeles, and Atlanta airports; in in-flight magazines for Delta and United Airlines; and in digital and social media properties.

University Reduces Coal Use by More Than Half

MSU’s annual sustainability report reveals significant gains in the areas of energy use, waste reduction, and more. The university has reduced its coal use by 65 percent since 2009-10 and diverted about 57 percent of its waste in the past academic year.

MSU: A Top Producer of Global Citizens

MSU leads the state in international student enrollment and study abroad participation, according to a new report placing MSU in the top 10 nationally for both. 7,704 international students enrolled during the 2013–14 academic year, and more than 2,500 students studied abroad in 2012–13.

Culinary Services Among Nation’s Top 25

A recent ranking for campus food offerings places MSU’s Culinary Services dining program at No. 24, with an A+ score among traditional U.S. four-year colleges and universities. This makes MSU’s dining program the top university dining service in Michigan.

Your Global Business Network

Activate Your Alumni Directory Profile Today—Free of Charge

Get connected today with Spartans around the world in accounting, finance, hospitality business, management, marketing, and supply chain management. Activating your new profile is as easy as 1, 2, 3. Please use the following information when going through the process:

  1. Enter [personalized] for your name search.
  2. Select your name from the list shown.
  3. Enter your Entity ID: [personalized].

Get connected today! Returning users can log in here.

Spartan helmet

Upcoming Events

MSU Commencements
December 12–13
East Lansing, MI

The School Newest Alumni Reception
December 13
1–3 p.m.
East Lansing, MI

FTMBA Tips for Applicants in Progress Webinar
January 7
7–8 p.m.
Online

Spring Classes Begin
January 12

Business and Bagels: The Secret to Setting, Keeping, and Achieving Your Goals
January 20
7:30–9:15 a.m.
Lansing, MI

Metro Detroit Game Watch Networking Event
January 21
7–10 p.m.
Dearborn, MI

Broad pride point

The Broad College Executive MBA has been ranked once again among the top five U.S. public programs for graduates’ career progress. More about the ranking

Michigan State University Eli Broad College of Business

Eli Broad College of Business

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