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A podcast with timely business insights.

The Spartan BizCast delivers thought leadership and an insider’s perspective from Broad College of Business faculty on today’s most relevant issues facing the world of business. The podcast is co-hosted by marketing doctoral student Shana Redd and Don Conlon, department chairperson and Gambrel Family Endowed Professor in Management.

Listen to the BizCast here.

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Hiring your friends could mean better performance 
An MSU study finds that finance faculty selected based on connections perform higher, publishing 30% more research.
How medical videos on YouTube are failing to meet people’s needs 
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
A company’s good deeds can make consumers think its products are safer 
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.